By Bruce A Johnson | April 12, 2010
I would have posted this last night, before NAB2010 actually started, but I refuse to pay the extortionate $13/day that hotels here think is their God-given right to collect for the same (or worse) Internet access that is free virtually anywhere else.In making the rounds of the Panasonic and Sony press conferences on Sunday, I was just dumbfounded to hear the breathless fawning over what is at best nascent 3-D television technology. In a country (the US) where only about 40% of people have invested in HDTVs so far, the cravenness of manufacturers expecting people to rip it all up and buy new equipment already is breathtaking. This is not to say that 3D can't be compelling - in the right hands, and with the right content, the effect is impressive - but let's not kid ourselves. It is just an EFFECT, after all. Have you have seen the recent Samsung 3-D TV ad where a dad cuts a block of water out of an aquarium, takes it home, pushes it into their HDTV and then the family is suddenly awash (ahem) in fully-immersive 3-D fish? That spot verges on fraud, IMHO. The 3-D effect is limited to the inside of the monitor's bezel. And lets face it, not all that much content out there deserves hi-def treatment, much less 3-D.Here's hoping that consumers recognize this latest gimmick as just that - a gimmick - and send the gear manufacturers (and their junkie enabler, the Consumer Electronics Association) the 2x4 to the head they so richly deserve.So am I too much of a curmudgeon? What do YOU think?