Memories of things past.......
By Bruce A Johnson | April 16, 2012
Alec Shapiro hosting the 2012 Sony Press event. Sorry about the poor picture, but that's a cellphone for ya.
The annual Sony NAB press conference was held at Las Vegas' Hard Rock Hotel, with a setting that seemed to be a bit less grandiose than previous years. Perhaps this is fitting considering that Sony recently announced as many as 10,000 layoffs coming in the near future. But even without that hanging over the festivities, the announcements made by Senior Vice President for Broadcast & Production Systems Alec Shapiro were less than stellar, and at times even seemed pretty out of touch, at least to an old broadcast hand like me. The overarching theme was "Believe Beyond HD," and near the end of the presentation the spectre of 4K acquisition did rear it's head. However, the first three items presented were not 4K productions, but 3D. Clips from the upcoming programs "Stormsurfers" and hip-hop competition "Battle Of The Year" were projected on a mid-sized screen, but oddly, even with the provided RealD glasses neither clip looked very 3D at all. (And seeing one of the "Stormsurfers" surfers very obviously holding a GoPro camera on the end of a stick suggests, at least, that not *all* of the footage was shot on Sony cameras.) Shapiro opined that 3D was growing by leaps and bounds, but at least in the home TV market, the just isn't true, and might well be a big part of Sony's current financial malaise. The third 3D production mentioned was ESPN's coverage of the X Games, but oddly, no clips were played - and I would REALLY have liked to seen those.