3D Stereoscopic

Real-Time, Interactive Theater Powered by NewTek TriCaster

"Better Left Unsaid" Merges Theater, Technology and Social Media

By Jason Pruett | February 03, 2011

This weekend, anyone with a computer can experience professional, New York theater from anywhere in the world, with the limited-time engagement, "Better Left Unsaid." Produced by Kathryn Jones, Joey Brenneman and Erin Bigelow, "Better Left Unsaid" is poised to break new ground in merging theater, technology and social media. Read More

0 Comments

Motion Theory uses LightWave 3D to create Tanqueray Skull Splash

Tanqueray ‘Resist Simple'
Wieden + Kennedy Amsterdam
Motion Theory

By Vanita Harvison | February 02, 2011

See the skull in motion at NewTek TV - 1920x1080.mov

The ‘Resist Simple' movement begins with individual stories that embody the true complexity, richness, and fresh botanical layers of Tanqueray. To launch Tanqueray's ‘Resist Simple' campaign, Motion Theory partnered with W+K Amsterdam to create complex, multi-layered visual journeys that mirror the gin-making process and the drinking experience it provides. Capturing three slice-of-life stories in "Paris," "Backstage" and "3 Glasses," Motion Theory directors Mathew Cullen and Jesus de Francisco used different live-action approaches and techniques for each spot, including LightWave 3D to create the skull, reflecting the essence of three very different stories. Read More

0 Comments

“Why 3D Doesn’t Work and Never Will”

Esteemed editor Walter Murch writes a letter to famed film critic Roger Ebert.

By Chris and Trish Meyer | January 24, 2011

While a large portion of both the media creation and consumption industries gear up to produce and support 3D films and video, others are digging in their heels and asking about the fit and fabric of the emperor's clothes. Much loved sound designer and film editor Walter Murch - as well as film curmudgeon critic Roger Ebert - are two of those questioners. This blog post by Ebert reprints a detailed letter from Murch about the inherent technical issues of stereoscopic films that detract from the esthetic appreciation of them as well. It's quite meaty - I suggest you go read it all - but the central issue Murch brings up is what he refers to as the 'convergence/focus' issue: "3D films require us to focus at one distance and converge at another. And 600 million years of evolution has never presented this problem before." Read More

8 Comments

2010 Motion Graphics Design Census

Parsing the results of the latest survey of who makes how much in our field.

By Chris and Trish Meyer | January 18, 2011

The unofficial, web-based Motion Graphics Design Census for 2010 is now available from their web site. It compiles over 5500 responses - distributed roughly evenly between the US and non-US - into a series of responses about age, software, and - primarily - income. Of course, it's only a survey of those who responded rather than the industry as a whole. Also, not everyone responded to every question - for example, only 219 self-employed artists offered how much they charged per hour, and most of the charts are based just on US respondents. With those caveats, here's what stuck out for us: Read More

0 Comments

SB2 launches Render[in] for SketchUp with 3D sky

Following a successful beta-testing phase, SB2 has launched Render[in] v1, a real-time radiosity engine developed to provide SketchUp Free and Pro users high-definition, realistic renderings in a powerful, easy-to-use application.

By Courtney Howard | January 14, 2011

SB2 has launched Render[in], a real-time radiosity engine for SketchUp Free and Pro users. Using Render[in], SketchUp users gain high-definition, realistic renderings and add photo-realistic elements, such as a 3D sky with clouds. Read More

0 Comments

A Look Back on 2010

Take a look back on what changed in 2010: cheaper (and great) technology, large sensors, 3D, the state of the business, distribution options and more.

By Terence Curren | January 13, 2011

In this episode of the Terence and Philip Show - with able assistance from Secret HQ's Greg Huson - take a look back on what changed in 2010 from our perspective.There's a lot in this show from Resolve to dissolve. Read More

0 Comments

LightWave 10: I Have The Power(s)!

NewTek unveils LightWave 3D version 10, the first edition developed with direct input from Rob Powers, vice president of 3D development at NewTek, renowned 3D artist and technical director, and LightWave veteran of 20 years.

By Courtney Howard | January 13, 2011

NewTek's booth at SIGGRAPH 2010 in Los Angeles offered glimpses of a number of notable celebrities. Crowds gathered to see William Shatner and Dick van Dyke, snapping and sharing hurried cell-phone photos of the pair. Yet, it was not their celebrity that SIGGRAPH attendees were buzzing about at the show, but that of Rob Powers. Read More

0 Comments

E-on software ships French, German versions of Vue 9 for 3D artists and enthusiasts

E-on software debuts language versions of its Vue 9 product family, enabling French and German users to switch their application language at no charge.

By Courtney Howard | January 13, 2011

E-on software, makers of digital nature solutions, has released French and German versions of its product line for 3D enthusiasts and 3D artists: Vue 9 Pioneer and Theme Packs, Vue 9 Frontier, Vue 9 Esprit, Vue 9 Studio, and Vue 9 Complete. E-on software also confirms that a Japanese version is underway, and should be released shortly. Read More

0 Comments

CyberLink introduces glasses-free, auto-stereo 3D

CyberLink and 3D software and hardware innovators partner to offer bring 3D movie experiences to the PC.

By Courtney Howard | January 12, 2011

CyberLink Corp., working with strategic partners to advance auto-stereo 3D technology, has announced three new solutions leveraging the company's PowerDVD video software. PowerDVD, CyberLink's Blu-ray and HD video player software, is designed to enhance the media playback experience and to provide glasses-free stereo 3D playback on laptops and desktop PCs. Read More

0 Comments

Razer debuts mobile PC gaming concept design

The Razer Switchblade for mobile gamers, powered by the Intel Atom processor, features an ultra-sensitive, multi-touch screen and dynamic tactile keyboard.

By Courtney Howard | January 12, 2011

Razer, maker of high-end precision gaming products, has unveiled a new concept design based on the Intel Atom processor. The new Atom-powered concept model, codenamed "Razer Switchblade", is designed to deliver traditional PC desktop gaming in a portable form factor. Read More

0 Comments

Charlex delivers impressive, imaginative visuals in ShapeShifter

Charlex, with narrator Gabriel Byrne, takes viewers on a journey through a dream world abundant with 2D and 3D imagery.

By Courtney Howard | January 11, 2011

"ShapeShifter," the latest computer graphics experience from Charlex, opens mysteriously on a dark car, speeding through the night on winding mountain roads. The eye-catching visuals accompany a haunting musical composition and prose poem, read by Gabriel Byrne. Read More

0 Comments

Intel’s 2nd Generation Core processors boast ‘visibly smart’ visual and 3D graphics technologies

Intel's 2nd generation Intel Core processors are designed to deliver rich, instantaneous visual experiences-from streaming HD video to eye-catching digital signage to impressive 3D graphics.

By Courtney Howard | January 11, 2011

Intel Corp., during the 2011 International Consumer Electronics Show (CES) in Las Vegas, unveiled the 2nd Generation Intel Core processor family, infused with greater video, graphics, and 3D capabilities. The upgraded product line-well suited to the 3D, video, entertainment, graphic design, digital signage, and consumer market segments-is the first to sport Intel's new "visibly smart" microarchitecture, combining visual and 3D graphics technology with high-performance microprocessing on a single chip. Read More

0 Comments

BSkyB calls for creative 3D content

British Sky Broadcasting (BSkyB) launches the first 3D TV channel, Sky 3D, and challenges digital content creation (DCC) industry to deliver innovative, high-quality, and comfortable 3D content and experiences to consumers.

By Courtney Howard | January 09, 2011

At the 2011 International Consumer Electronics Show (CES), executives of British Sky Broadcasting (BSkyB) Group, a public satellite broadcasting company offering service in the United Kingdom and Ireland, are endorsing Certifi3D, Technicolor's 3D certification program. Launched in December 2010, the certification program is geared toward broadcasters, network service providers, and content owners with the goal of "delivering quality and comfortable 3D experiences to end consumers," according to a company spokesperson. Read More

0 Comments

Microsoft and Samsung unveil Surface 2.0

Microsoft Corp. and Samsung Electronics demonstrated the next generation of Microsoft Surface, on Samsung's upcoming SUR40 device, at the 2011 International Consumer Electronics Show (CES) in Las Vegas.Microsoft Surface SDK now available to application developers for delivering unique experiences.

By Courtney Howard | January 09, 2011

Microsoft Corp. and Samsung Electronics Co. Ltd. unveiled the next generation of Microsoft Surface, version 2.0, at the 2011 International Consumer Electronics Show (CES) in Las Vegas. Microsoft Surface, combining Microsoft software and Samsung display technology, enables people to share, collaborate, and explore together using a large, thin display that recognizes fingers, hands, and other objects placed on the screen. Read More

0 Comments

Technicolor drives demand for multimedia and 3D content with MediaNavi, Certifi3D

Technicolor presents its Certifi3D 3D certification program and its new MediaNavi multi-screen content platform at the 2011 International Consumer Electronics Show (CES).

By Courtney Howard | January 09, 2011

At the 2011 International Consumer Electronics Show (CES) in Las Vegas, Technicolor is presenting its Certifi3D 3D certification program and launching MediaNavi, its multi-screen content platform. The latter is "designed to make navigating the universe of content simple, seamless, and social for consumers everywhere," reveals a representative. Read More

0 Comments

AMD showcases new embedded technologies at CES

Advanced Micro Devices (AMD) presents new embedded hardware and previews its upcoming processors, including the first accelerated processing unit (APU).

By Courtney Howard | January 09, 2011

AMD has announced new desktop processors, including the company's fastest quad-core desktop processor, in response to the recent growth of high-definition and 3D digital content and immersive visual experiences. The new AMD releases are targeted at customers seeking a computer that offers multi-core performance, versatility, high-definition video, and 3D graphics. Read More

0 Comments

Adults in China, India, and South Korea live more “visual lives” than in U.S., study reveals

A new study, conducted by Harris Interactive and commissioned by Intel Corp., reveals some surprising trends in the U.S., China, Germany, India, and South Korea.

By Courtney Howard | January 09, 2011

American adults trail adults in China, India, and South Korea when it comes to living a "visual life," according to a new study. Intel Corp. revealed during the 2011 International Consumer Electronics Show (CES) the results of a recent "Visual Life" study conducted online by Harris Interactive. Read More

0 Comments

NewTek Ships LightWave™ 10

3D artists' gain interactive viewport rendering, and much more...

By Scott Gentry | December 30, 2010

3D artists' gain interactive viewport rendering, real-time stereoscopic preview, Virtual Studio Tools for immersive walkthroughs and the first complete linear color space workflow, all within an enhanced user interfaceSAN ANTONIO - December 30, 2010 - NewTek, a worldwide leader of 3D animation and video products, releases NewTek LightWave™ 10-the latest version of its Emmy® Award-winning 3D software. LightWave 10 delivers a whole new set of capabilities for 3D producers and studio pipelines. Now, 3D artists have the ability to focus on the creative process with tools that provide immediate feedback-whether they work alone or in a multi-software studio. Read More

0 Comments

When is a NAS not just a NAS

Network Attached storage as sexy as I could make it

By Steve Hullfish | November 20, 2010

Why do other guys on PVC do all the sexy reviews about stuff like new cameras and I always choose to write about unsexy stuff like waveform monitors and network attached storage?Probably because when I write about something it's because I just need something that is going to do a job for me in the background while I get the work done with my clients and creative partners. Hence, another unsexy, but critical review of something to make your life a little better while you get out and get stuff done. May I present the QNAP TS-659 Pro? QNAP has a bunch of other NAS and server products, but this one seems pretty well suited for my small business. Read More

0 Comments

Hey, how about a MacPro clone to give us the system we need

It'll never happen but a Mac clone might be just what the doctor ordered

By Scott Simmons | November 17, 2010

For professional editors and post-production artists the choice of Macintosh is usually almost a religious decision. We want to nothing to do with the PC, not in the edit suite or with our machines at home.Macs have always had a prominent place in creative disciplines like graphic design, photography so Macintosh dominated post-production is no surprise. The Mac OS has always felt like it was created as a simpler, more elegant way to work with your computer so that has appealed to the right-brain thinkers since day one. Read More

15 Comments