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HPA Tech Retreat 2011 Day 2

Mayhem, confusion, and chaos continue!

By Adam Wilt | February 17, 2011

Day 2 of the Tech Retreat covered the year in review, CES, cloud storage, broadcasting, pool feed audio, content protection, transcoding, stereo subtitles, and more... Read More

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HPA Tech Retreat 2011 Day 1

HPA Super Session 2011 -- Snowflake Workflows

By Adam Wilt | February 16, 2011

HPA set the stage for the Super Session with these words:"With all the options in workflow today, it seems no two projects are exactly alike. Just like snowflakes, our projects begin beautiful, shiny, and a unique wonder to behold. But as they slowly drift to their final destination, they seem to just turn into slush, as we leave them behind searching for our next wonderful, pristine, new way." Read More

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Pixomondo uses LightWave™ 10 in Spielberg’s “Terra Nova” Super Bowl Ad

Pixomondo uses LightWave™ 10 in Spielberg’s “Terra Nova” Super Bowl Ad

By Vanita Harvison | February 14, 2011

FOX released the first TV commercial during the Super Bowl for the science fiction television series "Terra Nova," produced by Steven Spielberg. Eric Hance with Pixomondo shares that both dinosaurs were lit, shaded and rendered in LightWave™ 10. In the ad, you can see LightWave in action when the running dinosaur kicks up rocks, debris and particle dust.The new family adventure-drama series "Terra Nova" will preview during a special two-night event on Monday, May 23 (9:00-10:00 PM ET/PT) and Tuesday, May 24 (9:00-10:00 PM ET/PT) on FOX. The show will then premiere in the fall.For more information on NewTek's LightWave 3D®, visit us at www.newtek.com. Read More

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Weekly Live Webcast Allows Young Voices to Be Heard

Weekly Live Webcast Allows Young Voices to Be Heard

Be Heard! TV produced for youth, by youth

By Jason Pruett | February 10, 2011

Every Wednesday at 7:30 pm (Mountain Time), the voice of a new generation is streamed live to the world. Be Heard! TV is a 30-minute live news webcast produced by teens from Colorado's Roaring Fork Valley. Read More

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Eden FX uses LightWave 3D on NBC TV series “The Cape”

Eden FX uses LightWave 3D on NBC TV series “The Cape”

By Vanita Harvison | February 08, 2011

The Cape from Eden FX on Vimeo.

Eden FX designed, produced and delivered 75 VFX shots for the premiere episode of the new, NBC television series, "The Cape." For many of the shots, Eden's Lead VFX Artist, Stefan Bredereck, developed a pipeline using NewTek LightWave™ to roto-animate a digital human character over the real-life actor's motion. The character's animation was then imported into Autodesk Softimage XSI, for cloth animation. The digital cape shots were then brought back into LightWave, for rendering, through Eden's in-house render controller, using HDRI photography. The photography was captured on set by Eden VFX Artist, Christian Bloch, who then integrated the cloth into the live-action scenes. Read More

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Real-Time, Interactive Theater Powered by NewTek TriCaster

Real-Time, Interactive Theater Powered by NewTek TriCaster

"Better Left Unsaid" Merges Theater, Technology and Social Media

By Jason Pruett | February 03, 2011

This weekend, anyone with a computer can experience professional, New York theater from anywhere in the world, with the limited-time engagement, "Better Left Unsaid." Produced by Kathryn Jones, Joey Brenneman and Erin Bigelow, "Better Left Unsaid" is poised to break new ground in merging theater, technology and social media. Read More

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Motion Theory uses LightWave 3D to create Tanqueray Skull Splash

Motion Theory uses LightWave 3D to create Tanqueray Skull Splash

Tanqueray ‘Resist Simple'
Wieden + Kennedy Amsterdam
Motion Theory


By Vanita Harvison | February 02, 2011

See the skull in motion at NewTek TV - 1920x1080.mov

The ‘Resist Simple' movement begins with individual stories that embody the true complexity, richness, and fresh botanical layers of Tanqueray. To launch Tanqueray's ‘Resist Simple' campaign, Motion Theory partnered with W+K Amsterdam to create complex, multi-layered visual journeys that mirror the gin-making process and the drinking experience it provides. Capturing three slice-of-life stories in "Paris," "Backstage" and "3 Glasses," Motion Theory directors Mathew Cullen and Jesus de Francisco used different live-action approaches and techniques for each spot, including LightWave 3D to create the skull, reflecting the essence of three very different stories. Read More

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“Why 3D Doesn’t Work and Never Will”

Esteemed editor Walter Murch writes a letter to famed film critic Roger Ebert.

By Chris and Trish Meyer | January 24, 2011

While a large portion of both the media creation and consumption industries gear up to produce and support 3D films and video, others are digging in their heels and asking about the fit and fabric of the emperor's clothes. Much loved sound designer and film editor Walter Murch - as well as film curmudgeon critic Roger Ebert - are two of those questioners. This blog post by Ebert reprints a detailed letter from Murch about the inherent technical issues of stereoscopic films that detract from the esthetic appreciation of them as well. It's quite meaty - I suggest you go read it all - but the central issue Murch brings up is what he refers to as the 'convergence/focus' issue: "3D films require us to focus at one distance and converge at another. And 600 million years of evolution has never presented this problem before." Read More

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2010 Motion Graphics Design Census

Parsing the results of the latest survey of who makes how much in our field.

By Chris and Trish Meyer | January 18, 2011

The unofficial, web-based Motion Graphics Design Census for 2010 is now available from their web site. It compiles over 5500 responses - distributed roughly evenly between the US and non-US - into a series of responses about age, software, and - primarily - income. Of course, it's only a survey of those who responded rather than the industry as a whole. Also, not everyone responded to every question - for example, only 219 self-employed artists offered how much they charged per hour, and most of the charts are based just on US respondents. With those caveats, here's what stuck out for us: Read More

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SB2 launches Render[in] for SketchUp with 3D sky

SB2 launches Render[in] for SketchUp with 3D sky

Following a successful beta-testing phase, SB2 has launched Render[in] v1, a real-time radiosity engine developed to provide SketchUp Free and Pro users high-definition, realistic renderings in a powerful, easy-to-use application.

By Courtney Howard | January 14, 2011

SB2 has launched Render[in], a real-time radiosity engine for SketchUp Free and Pro users. Using Render[in], SketchUp users gain high-definition, realistic renderings and add photo-realistic elements, such as a 3D sky with clouds. Read More

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A Look Back on 2010

Take a look back on what changed in 2010: cheaper (and great) technology, large sensors, 3D, the state of the business, distribution options and more.

By Terence Curren | January 13, 2011

In this episode of the Terence and Philip Show - with able assistance from Secret HQ's Greg Huson - take a look back on what changed in 2010 from our perspective.There's a lot in this show from Resolve to dissolve. Read More

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LightWave 10: I Have The Power(s)!

LightWave 10: I Have The Power(s)!

NewTek unveils LightWave 3D version 10, the first edition developed with direct input from Rob Powers, vice president of 3D development at NewTek, renowned 3D artist and technical director, and LightWave veteran of 20 years.

By Courtney Howard | January 13, 2011

NewTek's booth at SIGGRAPH 2010 in Los Angeles offered glimpses of a number of notable celebrities. Crowds gathered to see William Shatner and Dick van Dyke, snapping and sharing hurried cell-phone photos of the pair. Yet, it was not their celebrity that SIGGRAPH attendees were buzzing about at the show, but that of Rob Powers. Read More

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E-on software ships French, German versions of Vue 9 for 3D artists and enthusiasts

E-on software ships French, German versions of Vue 9 for 3D artists and enthusiasts

E-on software debuts language versions of its Vue 9 product family, enabling French and German users to switch their application language at no charge.

By Courtney Howard | January 13, 2011

E-on software, makers of digital nature solutions, has released French and German versions of its product line for 3D enthusiasts and 3D artists: Vue 9 Pioneer and Theme Packs, Vue 9 Frontier, Vue 9 Esprit, Vue 9 Studio, and Vue 9 Complete. E-on software also confirms that a Japanese version is underway, and should be released shortly. Read More

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CyberLink introduces glasses-free, auto-stereo 3D

CyberLink introduces glasses-free, auto-stereo 3D

CyberLink and 3D software and hardware innovators partner to offer bring 3D movie experiences to the PC.

By Courtney Howard | January 12, 2011

CyberLink Corp., working with strategic partners to advance auto-stereo 3D technology, has announced three new solutions leveraging the company's PowerDVD video software. PowerDVD, CyberLink's Blu-ray and HD video player software, is designed to enhance the media playback experience and to provide glasses-free stereo 3D playback on laptops and desktop PCs. Read More

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Razer debuts mobile PC gaming concept design

Razer debuts mobile PC gaming concept design

The Razer Switchblade for mobile gamers, powered by the Intel Atom processor, features an ultra-sensitive, multi-touch screen and dynamic tactile keyboard.

By Courtney Howard | January 12, 2011

Razer, maker of high-end precision gaming products, has unveiled a new concept design based on the Intel Atom processor. The new Atom-powered concept model, codenamed "Razer Switchblade", is designed to deliver traditional PC desktop gaming in a portable form factor. Read More

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Charlex delivers impressive, imaginative visuals in ShapeShifter

Charlex delivers impressive, imaginative visuals in ShapeShifter

Charlex, with narrator Gabriel Byrne, takes viewers on a journey through a dream world abundant with 2D and 3D imagery.

By Courtney Howard | January 11, 2011

"ShapeShifter," the latest computer graphics experience from Charlex, opens mysteriously on a dark car, speeding through the night on winding mountain roads. The eye-catching visuals accompany a haunting musical composition and prose poem, read by Gabriel Byrne. Read More

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Intel’s 2nd Generation Core processors boast ‘visibly smart’ visual and 3D graphics technologies

Intel’s 2nd Generation Core processors boast ‘visibly smart’ visual and 3D graphics technologies

Intel's 2nd generation Intel Core processors are designed to deliver rich, instantaneous visual experiences-from streaming HD video to eye-catching digital signage to impressive 3D graphics.

By Courtney Howard | January 11, 2011

Intel Corp., during the 2011 International Consumer Electronics Show (CES) in Las Vegas, unveiled the 2nd Generation Intel Core processor family, infused with greater video, graphics, and 3D capabilities. The upgraded product line-well suited to the 3D, video, entertainment, graphic design, digital signage, and consumer market segments-is the first to sport Intel's new "visibly smart" microarchitecture, combining visual and 3D graphics technology with high-performance microprocessing on a single chip. Read More

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BSkyB calls for creative 3D content

BSkyB calls for creative 3D content

British Sky Broadcasting (BSkyB) launches the first 3D TV channel, Sky 3D, and challenges digital content creation (DCC) industry to deliver innovative, high-quality, and comfortable 3D content and experiences to consumers.

By Courtney Howard | January 09, 2011

At the 2011 International Consumer Electronics Show (CES), executives of British Sky Broadcasting (BSkyB) Group, a public satellite broadcasting company offering service in the United Kingdom and Ireland, are endorsing Certifi3D, Technicolor's 3D certification program. Launched in December 2010, the certification program is geared toward broadcasters, network service providers, and content owners with the goal of "delivering quality and comfortable 3D experiences to end consumers," according to a company spokesperson. Read More

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Microsoft and Samsung unveil Surface 2.0

Microsoft and Samsung unveil Surface 2.0

Microsoft Corp. and Samsung Electronics demonstrated the next generation of Microsoft Surface, on Samsung's upcoming SUR40 device, at the 2011 International Consumer Electronics Show (CES) in Las Vegas.Microsoft Surface SDK now available to application developers for delivering unique experiences.

By Courtney Howard | January 09, 2011

Microsoft Corp. and Samsung Electronics Co. Ltd. unveiled the next generation of Microsoft Surface, version 2.0, at the 2011 International Consumer Electronics Show (CES) in Las Vegas. Microsoft Surface, combining Microsoft software and Samsung display technology, enables people to share, collaborate, and explore together using a large, thin display that recognizes fingers, hands, and other objects placed on the screen. Read More

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Technicolor drives demand for multimedia and 3D content with MediaNavi, Certifi3D

Technicolor drives demand for multimedia and 3D content with MediaNavi, Certifi3D

Technicolor presents its Certifi3D 3D certification program and its new MediaNavi multi-screen content platform at the 2011 International Consumer Electronics Show (CES).

By Courtney Howard | January 09, 2011

At the 2011 International Consumer Electronics Show (CES) in Las Vegas, Technicolor is presenting its Certifi3D 3D certification program and launching MediaNavi, its multi-screen content platform. The latter is "designed to make navigating the universe of content simple, seamless, and social for consumers everywhere," reveals a representative. Read More

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