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Creating a visual experience for Fatboy Slim at Coachella

Creating a visual experience for Fatboy Slim at Coachella

Production company creates immersive experience for well-known DJ artist at art and music festival using Adobe Creative Cloud

By Meagan Keane | April 18, 2014

Plastic Reality is a production company known for branding and other video work for big corporate clients such as BP and Unilever. But unlike most corporate video companies, Plastic Reality has a wild side, called The Happiness Labs, focused on producing experiential content and graphics for... Read More

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Setting the stage for “Anchorman 2: The Legend Continues”

Setting the stage for “Anchorman 2: The Legend Continues”

Video Playback and Graphics team uses Adobe Creative Cloud and plugins from FxFactory to create period-specific news content

By Michelle Gallina | April 15, 2014

To make the set of GNN, the 24-hour news channel featured in Anchorman 2: The Legend Continues as realistic as possible required one essential element: content. It was the job of the video playback and graphics team to fill the dozens of screens throughout the fictional studio with realistic,... Read More

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Producing content for the largest sports show on earth is no small task

Producing content for the largest sports show on earth is no small task

An ambitious content delivery goal will be met with a workflow featuring Adobe Premiere Pro CC

By Meagan Keane | April 09, 2014

Pulling off the broadcast of the largest sports show on earth, spanning nearly a month’s worth of content, is no small task. HBS, FIFA’s dedicated host broadcaster for the 2014 FIFA World Cup™, has contracted EVS and Moovit.  EVS will provide for the central FIFA Media... Read More

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Adobe to reveal next wave of innovation in pro video apps at NAB 2014

Creative Cloud delivers the complete filmmaker’s toolkit

By Eric Philpott | April 04, 2014

Editing and video content creation workflows are about to get easier and more exciting, with major updates coming soon to Creative Cloud, bringing more Adobe magic, expanded support for cutting edge technologies, and an even more connected creative experience.  At NAB 2014 Adobe will... Read More

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Recreating reality with visual effects

Recreating reality with visual effects

Seamless visual effects for “The Wolf of Wall Street" created with help from Adobe After Effects CC and Adobe Photoshop CC

By Michelle Gallina | April 03, 2014

Paul and Christina Graff of Crazy Horse Effects (CHE) are visual effects aficionados, with projects to their credit such as There Will Be Blood and Life of Pi. They also work with a team of some of the best matte painters and designers in the visual effects industry, and are recognized for... Read More

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Expert filmmaker builds online community

Pioneering filmmaker Ryan Connolly shares his passion for Adobe video software

By Meagan Keane | April 01, 2014

After graduating from film school, Ryan Connolly started out in a fairly typical fashion: creating music videos and commercials for local clients. He then went on to run the video studio at PC game company Alienware. But rather than continue following the typical path of many aspiring... Read More

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The Secret - or not so secret - world of Templates

The Secret - or not so secret - world of Templates

How to be an After Effects imposter for less than $20

By Steve Hullfish | March 31, 2014

Writing about anything on a forum with users as widely varied in their experience as provideocoalition is  a trick. Half the people will say “I never heard of that” and the other half will say – like the Geiko Insurance ads – “Duh! Everybody knows... Read More

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Interactive video invention

Interactive video invention

Powster creates striking user-interactive music video for Bombay Bicycle Club with Adobe Creative Cloud

By Meagan Keane | March 27, 2014

Powster is nothing if not innovative. The interactive and motion graphics company provides “over-the-top” content, concepts, and apps for the entertainment industry. Powster’s inspiring work has earned the firm multiple accolades, including Webby and FWA awards, and a... Read More

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Devin Super Tramp achieves extreme YouTube success

Devin Super Tramp achieves extreme YouTube success

Brilliant emerging filmmaker uses Adobe Creative Cloud to edit weekly videos for popular online channel

By Meagan Keane | March 25, 2014

Extreme sports videos are a hit on YouTube, but few think about the behind the scenes work that it takes to capture these daring events on film and share them with the world. Devin Graham, aka Devin Super Tramp on YouTube, knows firsthand. To stay one step ahead of extreme sports enthusiasts,... Read More

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Filmmaker follows up Sundance debut with showing at SXSW 2014

Filmmaker follows up Sundance debut with showing at SXSW 2014

Adobe After Effects and Photoshop help filmmaker represent analog content in digital format

By Michelle Gallina | March 08, 2014

Jeffrey Radice came into filmmaking in a non-traditional way. He was working in I.T. and making a decent income when friends asked him to fund their moviemaking efforts. After producing two consecutive short films at the Sundance Film Festival, he decided to jump in and try his hand at... Read More

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Film and music converge on and off screen at SXSW 2014

Film and music converge on and off screen at SXSW 2014

Documentary on Stones Throw Records showing in Austin ahead of theatrical release

By Meagan Keane | March 07, 2014

Since 2009, Rob Bralver and Jeff Broadway of Gatling Pictures have worked together on documentary films that tell stories of social importance. Their latest project, OUR VINYL WEIGHS A TON (THIS IS STONES THROW RECORDS), explores the history of Stones Throw Records, a record label committed to... Read More

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Second film by Joel Potrykus premieres at SXSW 2014

Second film by Joel Potrykus premieres at SXSW 2014

Feature film "Buzzard" edited with Adobe Premiere Pro CC

By Meagan Keane | March 06, 2014

Premiering at SXSW 2014, Joel Potrykus’ film Buzzard purposely doesn’t fit a particular genre. A follow on to his first film, Ape, the movie tracks a deadbeat check scammer through Detroit and is chock full of 1980s references—chugging Mountain Dew, Nintendo jokes, and heavy... Read More

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Documentary on dam removal enjoys SXSW 2014 premiere

Documentary on dam removal enjoys SXSW 2014 premiere

Adobe Premiere Pro workflow enables filmmakers to edit 90 minute film in REDCODE raw

By Meagan Keane | March 05, 2014

Directors Travis Rummel and Ben Knight have been making films together for 10 years. After starting out as still photographers with no real working knowledge of how to make films, they were inspired to try theirs hands at filmmaking by the Telluride Mountainfilm Festival. Their first short film... Read More

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“The Immortalists” selected for Documentary Feature Competition at SXSW 2014

“The Immortalists” selected for Documentary Feature Competition at SXSW 2014

Independent filmmakers create character-driven documentary about the pursuit of eternal youth

By Meagan Keane | March 04, 2014

Co-directors Jason Sussberg and David Alvarado met in Stanford University’s Documentary Film and Video program. They worked on a few projects together and soon realized that they shared an interest in science and technology. After graduating with MFA degrees, they came together to make... Read More

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SXSW 2014 marks North American premiere of “Evaporating Borders”

SXSW 2014 marks North American premiere of “Evaporating Borders”

Documentary edited in Adobe Premiere Pro CC presents visual essay on immigration and identity

By Meagan Keane | March 03, 2014

Named one of 25 New Faces of Independent Film of 2013 by Filmmaker Magazine, Iva Radivojevic is set to premiere her first documentary feature at SXSW 2014. Radivojevic was born in Yugoslavia and moved to Cyprus with her family to escape the war. When she was 18, she came to the United States... Read More

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Don’t fast forward

Television commercial editor delivers stunning spots using Adobe Creative Cloud workflow

By Meagan Keane | February 21, 2014

Our friend Adam Pertofsky at Rock Paper Scissors has been busy these last few months. Since we last talked with him, he’s completed the third part of the Captain Morgan series of commercials and cut three additional spots, one of which aired during the Super Bowl. We took a few minutes to... Read More

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Hearst Television covers the Winter Games

Hearst Television covers the Winter Games

Remote team uses laptops equipped with Adobe Premiere Pro to edit and package athlete stories

By Meagan Keane | February 20, 2014

Since the beginning of the Winter Games, Hearst Television has been on site in Sochi delivering general coverage, as well as profiles of individual Team USA athletes. Hearst relies on a tapeless workflow and reporters in the newsroom and out in the field use Adobe Premiere Pro CC, part of Adobe... Read More

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Graham Elliott puts creativity in motion

Graham Elliott puts creativity in motion

Fearless filmmaker and innovator explores the world of creativity with help from Adobe Creative Cloud

By Meagan Keane | February 19, 2014

Growing up, Graham Elliott desperately wanted to become a pilot and devoted himself to learning about flight. At 17 he received a scholarship to the RAF in London and within a week he was flying solo. Although Elliott ultimately decided he didn’t want to be in the Air Force, he took away... Read More

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Swiss Radio and Television produces stunning Sochi opener

Swiss Radio and Television produces stunning Sochi opener

Broadcaster uses Adobe Creative Cloud workflow to create opener promoting the winter games

By Meagan Keane | February 14, 2014

The Winter Games are a chance for us to witness magic moments of incredibly artistry and athleticism performed by the amazing athletes competing there. But in order for us to do so, broadcasters around the world spent months preparing for that short period of intense coverage. For Swiss Radio... Read More

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Charting a course for the filmmaking future

Prolific young filmmaker adopts Adobe Premiere Pro and Adobe Creative Cloud

By Meagan Keane | February 13, 2014

Blake Simon is a sophomore at Loyola Marymount University studying Film Production and he’s already making his mark on the filmmaking world. So far, he has written, directed, and edited 11 short films on his own, and ultimately plans to direct features. His short western, Delarosa, won... Read More

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