Adobe on Adobe
What are the effects of ultra fast connectivity?
By Michael Coleman | March 02, 2010
I've once heard someone quip that Google is like a kid with a trust fund and no focus. It's hard to argue with that interpretation. But yesterday, Google struck a chord with me when they announced an ambitious pilot program to provide 1 Gb per second connections to end customers in select communities. I sure hope my neighborhood in Seattle is one of them.
By Michelle Gallina | February 28, 2010
As a member of the Adobe Dynamic Media product management team, the Senior Product Managers for Professional Video Editing are responsible for the overall direction of Adobe's professional video editing software, its business success and its role within the Adobe dynamic media business. The role encompasses full product management responsibilities for Adobe Premiere Pro plus a number of new initiatives that involve building production workflows with high-profile customers. Please see full description at www.adobe.com/careers (Position #1912). Interested candidates should send resume to email@example.com
...to find out what's on tap for the company's Production Premium collection of applications
By Scott Gentry | February 22, 2010
View the interview: Video Here
By Scott Gentry | February 19, 2010
For 20 years, the world has used Adobe Photoshop software to transform creative inspiration into nearly everything we see in print, online, and across media. Come celebrate with us. PhotoShop CelebrationTake a trip down memory lane with Photoshop founders - John Knoll, Thomas Knoll, Russell Brown, and Steve Guttman. They will tell you the story of how an amazing coincidence of circumstances spawned a cultural paradigm shift unparalleled in our lifetime.
It is a game changer
By Dennis Radeke | November 27, 2009
Lets start with the big, bold, brash, brazen, big-time, blow-your-mind (are there any other 'big' adjectives I've missed?) statement about the Adobe® Mercury Playback Engine: It is a game changer.Haven't heard about the Mercury Playback engine yet? Good - Read on!Let's start with the back-story or history on the Adobe Mercury Playback engine. Back at IBC in September, the show happened in Amsterdam and while Adobe was there talking about several things including Adobe Story - over at the NVIDIA booth, we were showing a technology preview with quiet undertones. It didn't have the name Mercury and it wasn't even really the big thing we were showing. However, John at FXGuide was over there and among several other tidbits, included Adobe in a podcast that he did over at the show. A month crawls along and during that time, the podcast starts to get some mentions in various forums and chatter amongst the creative crowd... People start to get excited about the possibilities and ask questions. Here's the high bandwidth version for your viewing pleasure.
Dave Helmly Video
By dhelmly aka DavTechTable | November 17, 2009
The new Premiere Pro CS4 4.2 and Adobe Media Encoder CS4 4.2 offer new improvements and enhancements to CS4 video workflows. With the 4.2 update, Premiere Pro now offers users of Panasonic's AVC-Intra line of P2 cameras the chance to edit in native AVC-Intra format. This has been a longtime coming for AVC-Intra users and they can now enjoy the advantages of Adobe CS4 tapeless workflows and native editing. Several other enhancements to Premiere Pro 4.2 were also updated, like the support for Final Cut 7 import. I have outlined several of the updates and fixes below. I have also listed the "known issues" in 4.2 as well.
"The future is purchased by the present." - Simon Johnson
By Michelle Gallina | October 20, 2009
It's common knowledge among post-production pros that 64-bit operating systems are the best choice for top-of-the-line performance, especially when producing HD or higher-resolution content. After 3 versions of simultaneous 64 bit and 32 bit support for After Effects and Premiere Pro, we wanted to let you know today that CS4 will be the last version of Adobe's leading video applications to support 32 bit operating systems. The majority of video professionals have already transitioned to 64-bit capable systems, including Mac OS X Leopard, Snow Leopard, or 64-bit versions of Windows Vista and Windows 7 operating systems. Almost all Intel-based Macs are 64-bit friendly, and if you bought your PC after 2005, chances are it's capable of running a 64-bit operating system (if it's not already!). New Macs run 64-bit directly; if you are buying a new PC, make sure to choose the Windows 7 64-bit version. You'll see up to 200% performance gains on CS4 Production Premium immediately, and you'll avoid having to upgrade the OS later. By focusing exclusively on 64-bit operating systems and native 64-bit support for After Effects and Premiere Pro, we'll be able to offer even better performance and large project stability for the industry by building on the support we have delivered for the last several development cycles. We've optimized and architected the past three versions of Adobe Premiere Pro and After Effects to deliver better performance on 64-bit operating systems, and our customers have seen significant productivity gains as a result. For example, HD workflows using CS4 Production Premium on a 64-bit system with 16GB RAM are 50% to 200% faster than they would be on a 32-bit system with 4GB of RAM. Performance gains include increased editing speed, rapid switching between tools, and faster rendering-leaving you more time to be creative. Because of the dramatically superior performance native 64-bit OS support delivers, the CS4 releases are the last versions that will support 32-bit operating systems. Why? We believe that developing professional tools that leverage up-to-date hardware and operating systems is the best way to deliver great performance. We've heard loud and clear from our customers that performance is critical, and from a technology perspective, we know that only 64-bit operating systems are able to deliver the horsepower video professionals require. Our investment in developing the first truly native 64-bit professional video production tools sets the stage for the industry's future by delivering the performance video pros require. For more information on the benefits you'll get from running Adobe software on a 64-bit operating system today and in the future, read our 64-bit whitepaper. For details on our move to 64-bit only in the future, check out our 64-bit FAQ. SimonSr. Director of Product ManagementDynamic Media
PDF and video information
By dhelmly aka DavTechTable | September 25, 2009
As many of you know, over the past several weeks, Adobe has been working with the 3rd party I/O board vendors and their current CS4 drivers. This has been a joint effort between these companies and Adobe. CS4 introduced a number of changes ranging from 64 bit memory addressing to I/O calls...
Kicking off a New Evolution in Storytelling
By dhelmly aka DavTechTable | September 25, 2009
A preview version of Adobe Story is now available on Adobe Labs. Designed for creative professionals, producers, and writers working on or with scripts and screenplays, the preview version will let customers try out a few of the scriptwriting tools that will be part of the overall features in the final version of Story. Story will be the new starting point in the pre-production phase of a planning-to-playback workflow thanks to tight integration with future versions of Adobe's production toolset. Script information in Story will be transformed into relevant metadata that will flow through the production process to automate the creation of shooting scripts, shot lists, rough-cuts, and more. So in addition to being a screenwriting tool, Story's future integration with Adobe's production toolset will help creative professionals deliver more engaging experiences, while also enabling huge efficiencies in pre-production, production, and post-production. The scriptwriting features in the preview version of Adobe Story are just the beginning! To access the preview, go to: http://labs.adobe.com/technologies/story/
By dhelmly aka DavTechTable | June 15, 2009
The 4.1 updater for Premiere Pro and Adobe Media Encoder are fairly critical updates for the CS4 user. If you are using Adobe CS4 Production Premium, After Effects also has a new updater, 9.02. To see some of the major changes in these updates for Premiere Pro review the datasheet. For After Effects, check out the release notes. I've also created a "What's new in Premiere 4.1" video to get you up to speed. Click below for the videosFor RED camera users, both Premiere Pro 4.1 and After Effects have new workflows for RED R3D files. I do a quick run through of the new features on the new RED workflow in the 4.1 video above but here is a completely new Adobe RED video, which walks you through the new workflow in detail.
A discussion with Adobe's Shantanu Narayen and Disney's A.D. Albers
By dhelmly aka DavTechTable | June 01, 2009
At NAB 2009, Adobe CEO Shantanu Narayen and Disney Interactive Media Group CTO A.D. Albers discussed how digital technology has acted like a catalyst on the media industry.If you'd like to see a larger version. Click the video link below.
By Jason Levine | May 18, 2009
A look at the new set, designed by the master, Kush Amerasinghe
Hello, my friends! As previously mentioned several weeks ago, I finished shooting Series 2 of Short & Suite with Karl Soule, and they've just released the first episode, available NOW!
The Future of Video is Searchable
By Dennis Radeke | May 18, 2009
It looks like we've taken another small step forward in making video searchable on the web easier than ever before. Recently, a page on searchable video was updated to include a downloadable excerpt from a book on making video searchable and a SWF player that you can use to embed your video with the search ability. So, while its out there, I encourage you to visit the site, check out the excellent book and of course, download the SWF player. If getting video online is your thing, connecting it to people who want to see it should be job #1. This tutorial and SWF player should help you do that.Look at the bottom of the page for the bits I'm talking about.[Production Premium searchable video]
Cleaning out the green on green screen
By Karl Soule | March 25, 2009
My friend Rufus Deuchler recently gave me a challenge. I started in video production working with virtual sets and chromakeying over a decade ago. I've used many different technologies over the years to remove green screens and blue screens, and found various techniques for preserving the original colors in the remaining video. However, I had never used Photoshop to do it before. It's actually quite easy using the new Adjustments and Masks panels in Photoshop CS4.Let's start with a picture of Rufus, where the green has already been removed. Look at the color of the edge of the hair, and the side of Rufus's face. It has a green tinge to it.
The best $300 (or less!) you can spend this year?
By Dennis Radeke | March 11, 2009
I've had some more thoughts on the ideas of 64bit and it's value in light of this poor economy. I mean what's the point of talking about 64bit if you can't actually use it? With that in mind, I set out to see how much moving to 64bit on the PC platform would actually cost the average consumer.
64 or 32? Which one to use today?
By Dennis Radeke | March 03, 2009
I blogged on a tutorial from Event DV around editing workflows with AVCHD. In that same issue, contributor Jan Ozer wrote an article called CS4 at 64 that delves into the differences that he observed between Adobe applications and how they perform differently between 32bit Windows XP and 64bit Windows Vista.
A study of contrasts
By Dennis Radeke | March 02, 2009
I recently received the latest issue of Event DV, which is an excellent magazine with some solid writers. Each month they've got some excellent contributions from Photoshop wiz, Lance Gray and an editorial from Jan Ozer.Event DV also has a recurring tutorial called Cut Lines which represents how to do things with Apple's Final Cut Pro. It too is good, but I can't help but often compare how things are done in Premiere Pro (call me biased. This month's article was about how to edit AVCHD content. If you're curious to read the article, you can view it here.Author Joe McManus does a very good job of outlining the basic steps to editing content inside of FCP as well as outline one potential technical pitfall that he encountered.BUT....
What are the real benefits?
By Michael Coleman | February 26, 2009
When people ask me if After Effects is 64-bit, I am always tempted to ask a follow-up question. I try to understand what benefit they are looking to gain. The answer is usually that they want to be able to render faster, and have longer RAM previews. If you are running on multi-core system with a 32-bit Windows OS, you're likely to experience better multi-core rendering and longer RAM previews if you move to a 64-bit edition of Windows. Simple as that. If you're running a lot of ram-hungry applications, the benefit is even greater. Here's why: A 32-bit edition of Windows is limited to a total of about 4GB. Each process on a 32-bit Windows system is limited to about 2GB. By the time you reserve some for the OS and divide the remainder among all your applications and distribute some to each core for rendering in After Effects, it's sliced into relatively small chunks. After Effects isn't the limiting factor, it's your operating system. Enter 64-bit Windows. A 64-bit OS raises the roof on RAM limits, both for individual processes and the total. After Effects and Premiere Pro are both designed to take advantage of much more RAM than is available on a 32-bit system.So the remaining question is: Do After Effects and Premiere take advantage of *ALL* the RAM on a 64-bit OS? The answer is no. They would have to be 64-bit native apps to do that. You get some great benefits, and the ball is back in our court. I can't be specific about future releases, but it's safe to assume that 64-bit native applications are a matter of when, not if. But don't let this stop you from enjoying the benefits of 64-bit. Get a 64-bit OS. Fill up on cheap RAM. Work faster today. I don't want you to miss out on improved performance with CS4 apps on a 64-bit OS.
By Jason Levine | February 26, 2009
Hello again, my friends! Well, I'm freshly back from the very successful Nordic Production Premium CS4 tour and as mentioned, we've got some new content up on Adobe TV, specifically, new videos detailing some of the great time-saving features you can find in CS4 Master Collection.
Find out what the movers and shakers in Adobe's Dynamic Media Organization are thinking about,
and get a glimpse into their vision on everything from product direction to hot trends in the worlds
of video production and content creation.
Follow Adobe on Facebook and Twitter
The Adobe Posters:
Bill Roberts: Director, Product Management
Colin Smith: Sr. Solutions Engineer – DMO
Dave Helmly: Sr. Business Development Manager
Dennis Radeke: Business Development Manager
Jason Levine: Sr. Evangelist
Kevin Monahan Online Technical Evangelist
Steve Forde Sr. Product Manager, After Effects
Al Mooney Product Manager, Premiere Pro
Ellen Wixted Sr. Product Manager, Adobe Story
Michael Coleman Sr. Product Manager, Video Editing Workflows
Michelle Gallina Sr. Product Marketing Manager, After Effects
Eric Philpott Product Marketing Manager, Audition & SpeedGrade
Meagan Keane Product Marketing Manager, Premiere Pro
Kathy Charneco Sr. Product Marketing Manager, Production Premium