Details on the Production Premium switching offer

Adobe's unusual offer to encourage users of other editing platforms to adopt Adobe as part of their toolkit.

By Dennis Radeke | July 21, 2011

What a crazy second half we're off to. Within our industry, we rarely if ever have seen the kind of furor that has been happening over the last several weeks. The blogosphere and twittersphere have been going crazy within our creative community. Recently, that's been accentuated by Adobe's unusual offer to encourage users of other editing platforms to adopt Adobe as part of their toolkit. Learn more about switching and the Switcher promotion here. Read More


atlanta atlanta cutters post-production user groups

First ever Atlanta Cutters user group meeting in late July

The event is free so get registered today.

By Scott Simmons | July 11, 2011

Normally I probably wouldn't post an announcement about the formation of a new user group since there are film/video user groups all over the country but this one is just down the road a couple of hours from my home turf so I wanted to point it out. Atlanta Cutters, Atlanta's post-production group will have their first meeting on Wednesday, July 27. You can register here. Read More


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Update Alert! Pro Maintenance Tools

Digital Rebellion has made a recent move to support other NLEs besides Final Cut Pro.

By Scott Simmons | July 11, 2011

If you been a Final Cut Pro users for any real length of time you've probably heard of FCS Maintenance Pack, that was a suite of tools from Digital Rebellion to help diagnose and fix Final Cut Studio issues. Recently Digital Rebellion has been making their tools less FCP centric (and the FCPX update probably accelerated that) and have done away with FCS Maintenance Pack and have replaced it with Pro Maintenance Tools. Read More


Adobe is Here to Compete

Steve Forde, After Effects Product Manager, posts a couple thoughts on the FCPX release and more

By Michelle Gallina | June 30, 2011

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A Note on Adobe Premiere Pro

Al Mooney, Premiere Pro product manager, expresses a few thoughts

By Michelle Gallina | June 29, 2011

I'm Al. I'm the guy who gets to - along with an amazing group of very talented colleagues and friends - build Premiere Pro. For some obvious and some less obvious reasons, our beloved product has been receiving a lot of attention over recent days. So it feels like a good time to express a few thoughts.Over the last few years, we've been working really hard on our NLE. Way back in April 2010 we shipped our CS5 version, a natively 64-bit cross-platform application built on the Mercury Playback Engine. It was designed to make the absolute best out of modern computational resources, CPU and GPU optimized to its very core. It was a big and bold move in a crowded NLE market, but we felt we had the right foundations in place to start turning a few heads. And turn a few heads we did. Last month, we shipped a major update to CS5 in CS5.5. I always talk about CS5.5 as building finesse on the solid foundations of CS5, and that was our aim. We had the engine and the chassis of a race-winning car, and now we needed to make it easier to drive. We did. We focused efforts on smoothing the path for people moving over from other NLEs, or those just trying out a new one. And more heads turned.Then, last week, Apple shipped Final Cut Pro X. I'm not here to comment on Apple's intentions or strategy, and I won't. But I can say this: I've read and heard that many editors felt alienated with the release. And I didn't have to look far to hear the disgruntlement. It's all over the web. It ate my Twitter feed for two days. It was on Conan. It was actually on Conan.And as a result, understandably perhaps, even more heads have turned to look at Premiere Pro. It's a powerful NLE that's intuitive to existing editors. It can open your Final Cut Pro 7 projects via XML. It supports all of your media natively. It performs beautifully, and it lets you edit the way you've learned to, using shortcuts you know and paradigms you're comfortable with.But the most important thing I want to say to all the newly turning heads is simply this: Adobe is committed making a modern, powerful, useable, professional NLE. In fact, we're developing harder and faster than ever before. We will continue updating and improving Premiere Pro with regular, timely releases. We'll continue striving to improve performance, to offer the best native format support possible, and to make the pure experience of just editing - in the way that you've learnt to - as intuitive and creative as possible.I expect that the more you experiment with Premiere Pro, the more you'll tell us where you'd like it to go next. There will always be bumps on the learning curve with an application new to you, just as there will be things you didn't have before and wonder how you lived without. I just want you to know that we're listening to you, the editors, and we aim to continue building an application that you love and can rely on. This is going to be fun. Read More


Would you recommend Premiere Pro to your friends and colleagues?

By Michelle Gallina | June 20, 2011

Adobe has started the Video Ambassadors program to build an online community for Adobe Premiere Pro editors to support each other, help us improve Adobe Premiere Pro and spread the word to other editors about trying Adobe Premiere Pro. As an Ambassador, you will receive exclusive information, access to the Adobe Premiere Pro team, answers to any questions you might have, and sneak peeks of what we're working on. We'd love to see how you're using Adobe Premiere Pro and give you the ability to share your work with others. If you're interested in joining, check it out on Linked In. Read More


Adobe’s Vision for Professional Video

Video pros are switching to Premiere Pro and Creative Suite Production Premium in record numbers

By Michelle Gallina | June 15, 2011

The tide is turning in professional video, and Adobe's momentum is strong: We are driving innovation in our products and winning market share. Recent surveys also show a significant increase in positive brand perception for Adobe Premiere Pro among pro video users - particularly since the CS5 launch. For these reasons and many more, video pros are switching to Premiere Pro and Creative Suite Production Premium in record numbers. Read More


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Adobe’s Speech Analysis is still chugging along in Premiere Pro CS5.5

It's still far from perfect but as a time-saving tool it saved me quite a few keystrokes

By Scott Simmons | June 01, 2011

When Adobe introduced CS4 they also introduced a new feature that many thought would be the suite's first real killer feature: Speech Transcription. I think the fantasy might have been this: gone was the day of paying a human to transcribe footage as the machines could finally do it for us. That wasn't the reality as the results were often a garbled mess. The humans continued to do a better job. Adobe's transcription accuracy has been improved since version 4 and with CS5.5 it's actually usable. I used it recently and I'm convinced it saved a lot of typing. Read More


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Want to beta test some maintenance tools for Avid and Premiere Pro?

Digital Rebellion seeks help from Mac users.

By Scott Simmons | June 01, 2011

If you've been using Final Cut Pro and Final Cut Studio for any length of time then you're probably aware of FCS Maintenance Pack. It's an incredibly useful set of tools from Digital Rebellion that aims to help diagnose, troubleshoot and fix problems with Final Cut Studio and its related applications. I liked this little set of tools so much I did a Q&A with the creator a while back. Now they are looking to move the tools to Avid Media Composer and Adobe Premiere Pro for the Macintosh and they're looking for beta testers. Read More


Adobe CS5.5 Production Premium Road Show

Adobe CS5.5 Production Premium Road Show

Check out Adobe's LA-SF-NY road show in June

By Michelle Gallina | May 20, 2011

Adobe is hosting a free, three-city road show in June. Not only will we talk about the new features in CS5.5 Production Premium, we're also spending more time on educating you on HDSLR editing and how you can better integrate Production Premium into your existing workflow-no matter which NLE you're using.Jim Guerard, vice-president and general manager of Professional Video at Adobe, will also be available to discuss challenges and opportunities facing the production and broadcast industries today and how Adobe is equipped to help you meet those challenges.If you're interested in attending this event and want more information, please check it out here. Read More


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Adobe CS 5.5 Video Walk Through

Karl Soule provides a great overview of what's new in 5.5

By Scott Gentry | April 20, 2011

Adobe CS 5.5 Walk Through from ProVideo Coalition on Vimeo.

As Karl completed giving a presentation to a large audience at NAB, I asked him if he'd provide a similar walk through for PVC online. It's a long video (15 minutes) but very worth watching in my opinion. Read More


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Adobe Premiere Pro On ThunderBolt by Dave Helmly

Blazing fast speeds with Premiere Pro and Thunderbolt!

By Scott Gentry | April 18, 2011

Adobe CS 5.5 and Thunderbolt Tech from ProVideo Coalition on Vimeo.

(updated with extensive Comments at the end from Dave Helmly of Adobe on 4k, multicam, and hardware - it's a second article in itself)We're all waiting for Thunderbolt peripherals, but Adobe's booth had some to play with, and was able to demonstrate the speed at which Premiere Pro can really fly. This is cool. Watching the demo, really made me want to edit these videos this way. Read More


See how Thunderbolt makes CS5.5 faster at NAB

Adobe taking Intel's Thunderbolt port technology for a spin

By dhelmly aka DavTechTable | April 13, 2011

At NAB 2011, the hot topic around hardware in the South Hall was definitely Intel's Thunderbolt port technology. Maybe you've read about Thunderbolt or had co-worker try and explain it, but the simplest way to understand it is to just find a demo running on the showfloor and take it for a spin. In the Adobe booth, we put together a complete system running on Apple's new Macbook Pro 15" connected to a Promise Pegasus Thunderbolt raid array connected to a BlackMagic Design Ultra Studio 3D with SDI output to an iKan portable SDI display. From the description above it sounds like a lot of cables and wiring, but in fact, it's quite simple. Each Thunderbolt device has 2 ports and are linked together in a daisy chain configuration with very small but sturdy cable. The result was 800MBs throughput of shear madness. For a quick test, we threw down some 422 1920x1080 Uncompressed footage in Premiere Pro CS 5.5 with data rates between 126 - 158 MBs and started playing the timeline with ease. Next we tested fast and slow scrub and it was silky smooth to the touch- It was like we were playing DV. I've never seen anything like it running off a laptop. We continued putting it through the paces stacking on 3 and 4 layers of video throughout the day and inviting customers to feel the power of this new level of editing. After Effects CS 5.5 also had no problem playing the uncompressed footage in realtime. The Adobe booth appeared to be the only place where you could actually see the full workflow of editing with Thunderbolt. BlackMagic Design has done an incredible job in being the first to show off this next generation editing platform running on Premiere Pro CS 5.5 and After Effects CS 5.5. I had the opportunity to talk to Pro Video Coalition about it. View the interview here. Read More


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Adobe Premiere Pro hits 5.5

The incremental update gets some new features, Mercury still screams

By Scott Simmons | April 11, 2011

Here we are at NAB again and here's another release of Adobe Premiere Pro (and the entire Creative Suite). This year's release isn't quite the watershed release that last year's CS5 was but Premiere Pro CS5.5 packs some very nice updated features in overall, while still ignoring a few that I personally think they need to address to keep it moving forward and winning in the minds of editors. Read More


Production Premium CS5.5 storms onto the scene.

Bill Roberts, Director of Product Management at Adobe, blogs about the breadth and depth supported by the performance and openness in new Adobe CS5.5 Production Premium

By Michelle Gallina | April 11, 2011

Welcome to the new reality of 2011 - this industry is changing fast. Our customers are adapting to the new multi-screen world we live in and learning to thrive and prosper in a world where never before has so much content been created and consumed. Change happens fast in this world and that is why Adobe is delighted to be at NAB 2011 to introduce a new release of Production Premium-version CS5.5-only 12 months after our landmark CS5 release.While our users' goal of telling compelling stories doesn't change, the reality of making content today is very different than a few years back-the world of tape compared with our file based reality today couldn't be more different. Adobe has added the concept of file-based workflows across the entire content creation cycle-from the first moment an idea comes into your head till the last glowing pixel fades on the device the consumer watches it on-Adobe is there. We call this "Plan to Playback" and our goal is to provide the essential tools you need across that spectrum (breadth), the specialized tools in specific areas you need to be more productive and creative (depth) and ensure that everything you do goes at full speed and can connect to any other tool you need to (Performance and Openness). Read More


Digital Rebels: The New Generation of Filmmakers & Storytellers

Digital Rebels: The New Generation of Filmmakers & Storytellers

At NAB, 2011: Hear from a new breed of filmmakers who are changing the rules for film production and distribution

By Michelle Gallina | March 31, 2011

If you're attending NAB this year, don't miss Adobe's panel discussion at 12:00 on Tuesday, April 12 in room S222 called Digital Rebels: The New Generation of Filmmakers & Storytellers to hear from a new breed of filmmakers who are changing the rules for film production and distribution. The panel will be hosted by Johnny Loiocono, SVP and General Manager of Adobe's Digital Media Solutions business unit. Defying the big, bloated movie budgets of the past, today's digital rebels are making their films fast and with surprisingly low budgets. But make no mistake; the caliber and quality of these films is right up there with the best of the best. Featured panelists include Tyler Nelson, Assistant Editor on the smash hit The Social Network among many other high-profile Hollywood projects; Gareth Edwards, an award-winning British filmmaker whose latest project Monsters has received critical acclaim on the global independent film circuit; and Jacob Rosenberg, filmmaker, author and digital media expert who has contributed to many films including Avatar, Superman Returns, and Dust to Glory. The panel will discuss what tools they're using-such as RED and DSLR cameras, and software that provides integrated solutions and workflows that make this amazing storytelling possible. Read More


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Tantalizing News From Telestream

Apple ProRez Encoding On The PC?

By Bruce A Johnson | March 31, 2011

It's no secret that I am a PC user. I'm very happy with the performance of Adobe Premiere Pro CS5 (and all the other programs in the Adobe suite) on my HP Z800 machine. However, some of my client's end-users are Mac people, and have at different times demanded output in the Apple ProRez codec...,,,which, of course, PCs cannot do. At least, until now, if what Telestream has to say pans out. Imagine my interest when I saw this headline in an email:Telestream Enables Encoding to ProRes on Windows Server ProductsDetails as of now are hazy, and I have asked for clarification. But if this turns out to be what it sounds like, it could be a great step forward in making peace between the Windows and Apple editing camps.Sounds too good to be true, doesn't it? What do you think? Read More


Adobe’s Mercury Playback Engine & Apple’s new MacBook Pro 17? with ThunderBolt

By dhelmly aka DavTechTable | March 28, 2011

Recently I've been getting a lot of performance questions from Mac users about using Adobe Premiere Pro editing systems with ATI/AMD graphics cards. No question this has been "sparked" by Apple's recent series of MacBook Pro Laptops featuring Thunderbolt and a 1GB AMD Radeon 6750 graphics card. I created a video (below) to show you how the Mercury Playback Engine running on the new Apple MacBook Pro 17" Thunderbolt laptop in 64 bit CPU mode or what's also known as Mercury Software mode. In software mode, Premiere Pro will use its 64 bit playback engine along with OpenGL to give you a great playback & rendering experience. Apple is now finally shipping a fast processor with 8GB of system RAM and 1GB of GPU RAM on a laptop. Read More


Premiere Pro on a Mac - what is the truth?

By Dennis Radeke | March 07, 2011

Premiere Pro CS5 has been a successful release by any measure and many people have come to know about the Mercury Playback Engine. What's been less clear is what the MPE really is and what it means for users of both Mac and PC.So to begin, it makes sense to start with defining what MPE is. It is NOT(!) just about hardware GPU acceleration.The Mercury Playback Engine is three discrete components:• 64-bit native application - as opposed to 32-bit like most applications• 64-bit memory addressing - use more RAM• GPU hardware acceleration for effects - ‘go faster juice' for your systemTodd Kopriva recently did a run down on MPE, CUDA and what it means to Premiere Pro. You should give this page a peak and then come on back. By the way, Todd is a great resource and his blog is a great page to bookmark.Now, lets get specific on the Mac and some of the questions I've gotten over the last several months: Read More


CUDA, Mercury Playback Engine, and Adobe Premiere Pro

Clarification on CUDA, the Mercury Playback Engine, and what it all means for Adobe Premiere Pro

By Todd Kopriva | March 02, 2011

A few weeks ago, I wrote a forum post to try to clarify some things about CUDA, the Mercury Playback Engine, and what it all means for Adobe Premiere Pro. I wrote this as a forum post because I wanted to invite questions and conversation. But, as forum threads do, it got a little messy, so I thought that I should consolidate the information here.If you want to ask a question about this subject, please do so on the forum thread, not on this blog post. It's very difficult to have a conversation in the comments of a blog postWhat is the Mercury Playback Engine, and what is CUDA?Mercury Playback Engine is a name for a large number of performance improvements in Adobe Premiere Pro CS5. Those improvements include the following:- 64-bit application- multithreaded application- processing of some things using CUDAEveryone who has Premiere Pro CS5 has the first two of these. Only the third one depends on having a specific graphics card.CUDA is a technology (architecture, programming language, etc.) for a certain kind of GPU processing. CUDA is an Nvidia technology, so only Nvidia cards provide it.Confusingly-because of one of our own early videos that was unclear-a lot of people think that Mercury just refers to CUDA processing. This is wrong. To see that this was not the original intent, you need look no further than the project settings UI strings Mercury Playback Engine GPU Acceleration and Mercury Playback Engine Software Only, which would make no sense if Mercury meant "hardware" (i.e., CUDA). Read More