Hot Wheels® Double Loop Dare at 2012 X Games Heats Up Video Track with Adobe Premiere Pro
A life-sized version of a Hot Wheels® orange track set defied gravity with a first-of-its-kind two-driver challenge.
By Michelle Gallina | July 01, 2012
On June 30th at the 2012 X Game Los Angeles, two drivers for Team Hot Wheelsâ¢ set a Guinness World Records® title for successfully racing through a 60-foot-tall double vertical loop at X Games Los Angeles 2012. The Team Hot Wheelsâ¢ Double Loop Dare, a life-sized version of a Hot Wheels® orange track set, defied gravity with a first-of-its-kind two-driver challenge.
Video editor Jeff Tober and the team at Bandito Brothers, including Lance Holte and Mike "Mouse" McCoy, were lucky to be a part of the extraordinary event, filming the stunt and then editing the footage in less than three hours for posting on HotWheels.com and YouTube. Shooting and editing same-day meant the team needed the cameras and editing equipment to work flawlessly. To accomplish this task, they used RED EPIC cameras, a screaming fast HP Z820 RED edition workstation with RED Rocket acceleration cards and Adobe Premiere Pro CS6 software.
Tober, a long time Avid and Final Cut Pro editor, switched to Adobe Premiere Pro for the project. The real-time playback and editing capabilities in Adobe Premiere Pro CS6 gave the team more creative options because they were able to preserve all the glorious quality of the RED EPIC high-resolution footage. The hardware/software combination also gave them the ability to quickly try things out without losing visual quality.
The tapeless support for RED formats and blazing fast performance made Adobe Premiere Pro CS6 the only tool that would let them accomplish the project in such a short timeframe. Tober was able to directly drop digital footage onto the Adobe Premiere Pro timeline without transcoding and experience firsthand how editors can get great performance for demanding jobs like this one with the system that Adobe, HP, RED, and NVIDIA have put together.
Bandito Brothers and Tober loved participating in the adrenaline-fueled project in their own backyard. And the RED/HP/Adobe combination didn't disappoint. "We knew if Team Hot Wheels did their job, we would have some incredible footage and no excuse not to create something great," says Tober. "We're thrilled with the result and what we were able to achieve with Adobe Premiere Pro CS6 in such a short time frame."
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The stunt is a life-size version of the new Hot Wheels® Double Dare Snareâ¢ track set, available globally at retail stores and online.
To watch the full stunt, go to www.hotwheels.com
Jeff Tober is an experience producer and editor best known for his work on the TV series documentaries "UFO Hunters" and "That's Impossible!" He also worked as an editor on the TV movie "Hot Wheels Fearless at the 500."
Bandito Brothers is a full service media company that creates, produces, manages and distributes audio-visual content. Bringing together filmmakers, athletes, and technologists Bandito Brothers strives to redefine the studio of the future.
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Disclosure, to comply with the FTCâ€™s rules 16 CFR Part 255 This article was either written by Adobe employees or for Adobe by an outside contractor. It is intended for the Adobe Channel on ProVideo Coalition, which Adobe sponsors.