Google political move stifles web video distribution & complicates our workflow
Google has thrown a monkey wrench in present & future recommended practices
By Allan Tépper | January 16, 2011
In case you didn't hear yet, Google recently announced the elimination of support for H.264 in HTML5 video in its popular Chrome web browser within the next few months, in favor of WebM (VP8) and Theora video cÃ³decs. Despite Google's official justifications for the move in the name of openness, many analysts (including myself) see this as a political move against Apple, and even hypocritical since the Chrome browser has contained (and will continue to contain) an embedded Flash player. Our logical conclusion is that Google's next step will be to drop support for H.264 in its Android operating system too. This happens after H.264 already has achieved support from Adobe, Apple, and even Microsoft. Up until now, Google's Chrome browser has directly supported H.264 with HTML5's video tag. Before this shocking below the belt punch, many content producers were well along the way of offering HTML5 video with H.264, playable as raw or automatic fallback to the same file embedded in Flash if the browser didn't support it in HTML5, as I have covered in my seminars. However, as we see the writing on the wall, this will likely no longer be sufficient for the ever popular Android devices as they likely become updated to newer versions which would purposefully exclude H.264 playback, especially considering the poor Flash performance on most of the current Android devices that even support it at all. So within a short time, the preferred video cÃ³decs for Android devices will likely be WebM (VP8) or Theora, while for Apple iOS devices (AppleTV, iPad/iPhone/iPod Touch), it will remain to be H.264.
What does this mean for us content producers? The goal of any intelligent content producer is to create material which is visible on all popular computers, mobile devices, set top boxes & HDTV sets with onboard streaming, including Apple's iOS (AppleTV, iPad/iPhone/iPod Touch) and Google's Android phones, tablets (including most non-Apple ones), and GoogleTV. Unless Google relents (which I hope but do not expect to happen), content producers who want to offer a universally accepted, seamless experience on the mentioned devices will be now need to encode web video in at least two video cÃ³decs (i.e. H.264 and WebM or Theora) with the required web code to auto-negotiate among raw H.264, raw WebM (or Theora), and H.264 embedded in Flash. Google has thrown a monkey wrench into our workflow and best practices, and I'm not the only one complaining. If Google doesn't relent almost immediately, I'll be writing articles and creating tutorials about how to solve this mess. Stand byâ¦
Related items you may have missed before
- Article: T©pper's remedy for Flash-lovers who are still in denial (May 2010)
- Article: Encoding web video in the age of the iPhone (2008, Allan T©pper)
- Article: T©pper is glad that the iPad doesn't support Flash (April 2010)
- Steve Jobs' open letter: Thoughts on Flash (April 2010)
- Adobe CEO's rebut-interview with the Wall Street Journal(April 2010)
- Microsoft's blogpost HTML5, which backs Apple's and Google's position (April 2010)
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Read Allan T©pper's latest book, Unleash GoogleVoice's hidden power. More info about both the printed and ebook versions at books.AllanTepper.com.
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Contact Allan T©pper for consulting, or find a full listing of his articles and upcoming seminars and webinars at AllanTepper.com. Listen to his TecnoTur program, which is now available both in Castilian and in English, free of charge. Search for TecnoTur in iTunes or visit TecnoTur.us for more information.
Disclosure, to comply with the FTC's rules
None of the manufacturers listed in this article is paying Allan T©pper or TecnoTur LLC specifically to write this article. Some of the manufacturers listed above have contracted T©pper and/or TecnoTur LLC to carry out consulting and/or translations/localizations/transcreations. So far, none of the manufacturers listed above is/are sponsors of the TecnoTur programs, although they are welcome to do so, and some are, may be (or may have been) sponsors of ProVideo Coalition magazine. Some links to third parties listed in this article and/or on this web page may indirectly benefit TecnoTur LLC via affiliate programs.
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