NVIDIA Optix

At this week's SIGGRAPH convention in Vancouver, Adobe and NVIDIA are giving a technology presentation of ray-traced extruded text and shapes inside a "motion graphics environment" (you can read for yourself what the menu bar says; before getting too excited, note this is a technology prototype and not an announced or released product). Obviously, there are a lot of questions left unanswered at this point in time - but as we've seen in the past, a lot of other Adobe technology demos eventually become products; fingers crossed that this is the case here.