3D
by PVC Staff
Tuesday, October 17, 2000
Enter a New Dimension: Moving Into 3D
Learning a 3D program can be an important career move for an editor or graphic artist.
In this redesign of PAX TV’s on-air look, the primetime promotional end caps are filled with light and translucent shapes. Simple flat characters and shapes were exploded and hit from a number angles with different-colored lights. Multicolored light rays add dimension and energy. (creative director: John LePrevost of LePrevost Corporation; art director/designer: Wendy Vanguard of Manna-Design; realization: Chris Meyer of CyberMotion)
Because of either lack of time, or simple Fear of the Complex and the Unknown, many editors and 2D graphic artists resist learning how to use a 3D program. And that may be unwise. More graphic design is incorporating 3D elements - from the ubiquitous extruded flying logo, to cool lighting effects, to wireframes of simple geometric shapes added as visual spice. Your clients may not even know this is “3D”, but they know it’s a look they want...and if you can’t supply it, they’ll look for an artist who can. Don’t worry - you don’t have to create Toy Story 3 single-handedly - but some basic skills will more than pay back the moderate effort invested.
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