Tuesday, April 08, 2008
Frank Capria | 04/08- 05:26 AM
Nearly a year after its public debut, Apple releases its asset management and workflow automation tool.
From Apple’s website: Apple today announced that it has begun shipping Final Cut Server, a powerful software solution for media asset management and workflow automation. A scaleable server application, Final Cut Server automatically catalogs large collections of assets, allows searching across multiple disks and SAN volumes, and enables viewing, annotation and approval of content from anywhere using a PC or Mac. “With the introduction of Final Cut Server, collaboration just got a whole lot easier for millions of editors, producers and clients who work with Final Cut Studio,” said Rob Schoeben, Apple’s vice president of Applications Product Marketing.
Monday, March 31, 2008
Scott Gentry | 03/31- 09:27 PM
Litepanels™ announces the launch of its new Broadcast Lighting Division. The company incorporates its proprietary light-emitting diode (LED) technology into HD-friendly broadcast lighting fixtures that requires a small fraction of the electrical energy used by conventional lighting equipment.
“The needs of television are very different from the motion picture industry, where we cut our teeth,” says Ken Fisher, Litepanels’ co-founder. “The new division allows us to concentrate on the unique needs of broadcasters.”
Litepanels is no stranger to the requirements of broadcasters. ENG crews began using the on-camera Litepanels Mini because of its inherent soft-projected output, low battery-drain, and ability to be dimmed without affecting color balance. Litepanels is also lighting newsroom studios and other venues, including the White House Briefing Room. In addition, the highly-portable Litepanels are ideal to illuminate live news remotes.
“High Definition presents real lighting challenges to the broadcaster,” adds Fisher. “The older light fixtures that most stations have are not designed to yield flattering images of on-air talent with the higher resolution cameras used today. The unique, soft quality of light provided by Litepanels, along with their full-control dimmers, is exactly what’s needed.”
As energy prices continue to rocket to new highs, broadcasters doubly benefit by lighting with Litepanels. First, the fixtures themselves draw about 5% of the electrical power of tungsten-lamped fixtures. Moreover, because Litepanels’ LEDs generate practically no heat, there are additional, substantial savings in air conditioning costs.
The extended life of Litepanels’ LEDs provide over 10 years of life. Contrasted with the much-shorter lamp life of incandescent lights and the hazardous, mercury-based fluorescent tubes, Litepanels is for a green-minded broadcaster who wants a rapid return on investment.
For more information about Litepanels’ LED next-generation lighting solutions, visit http://www.LitepanelsBroadcast.tv. NAB attendees will have a first-hand look at Litepanels in a studio-lighting application in the company’s 2008 NAB booth, # C10014. Contact your favorite dealer or Litepanels, Inc. at: 818-752-7009, web: http://www.litepanels.com, e-mail: .
Thursday, March 27, 2008
Frank Capria | 03/27- 03:03 PM
As part of a promotion for the recently released Final Effects Complete 5, Boris FX is offering one free, fully-licensed plug-in from the set - 3D Relief, a text and logo treatment effect that ICE added to the original FEC package. You can download 3D Relief here. The plug-in works with Adobe After Effects and Premiere Pro, and Apple Final Cut and Motion. The offer expires April 8, 2008.
Thursday, March 27, 2008
Frank Capria | 03/27- 02:41 PM
Adobe goes all out on the rich internet applications front making its flagship product available online.
Adobe announced the public beta launch of Photoshop Express today. It’s a gutsy move lending the Photoshop name to a first generation online application. Anyone familiar with Photoshop won’t recognize Photoshop Express. With the exception of the crop tool, nothing looks or acts the same. Photoshop Express is definitely a tool aimed at the Flickr and Picasa crowd. But that doesn’t make it any less exciting. This first baby step online heralds a future where our tools will be available wherever we go.
It’s impressive that only about a year has passed since the public launch of Google Apps. I expected it would take longer than that for Adobe enter the fray. It’s a laudably proactive move. Photoshop is the only software application I use daily the has become a verb in the popular lexicon.
Tuesday, March 25, 2008
Frank Capria | 03/25- 09:46 AM
After customer complaints, Media 100 relented and and is offering its latest codecs for Intel-based Macs as a free download. With these free codecs, editors and graphics professionals can playback and render modern and legacy Media 100 media files in any QuickTime-based application. The codecs include Universal Binary versions of the Media 100 i and Media 100 HD codecs as well as the PowerPC Instant Media 844/X codec. Download here.
Wednesday, March 19, 2008
Scott Gentry | 03/19- 05:52 PM
Man, I’m getting tired of the on again, off again, will they, won’t they Flash on the iPhone posts.
According to Adobe [via AppleInsider.com]: “Adobe has evaluated the iPhone SDK and can now start to develop a way to bring Flash Player to the iPhone,” the statement reads. “However, to bring the full capabilities of Flash to the iPhone web-browsing experience we do need to work with Apple beyond and above what is available through the SDK and the current license around it. We think Flash availability on the iPhone benefits Apple and Adobe’s millions of joint customers, so we want to work with Apple to bring these capabilities to the device.”
I promise a moratorium on iPhone - Flash posts for at least...um, a week.
Wednesday, March 19, 2008
Scott Gentry | 03/19- 06:51 AM
It was only last week when there were public remarks from Apple CEO, Steve Jobs saying Flash wasn’t ready for the iPhone. We reported earlier this week, about Adobe’s initial reaction to Jobs coments. What a difference a week makes huh?
This week it was announced that Microsoft has licensed Flash technology for Windows Mobile Devices. Today, Adobe CEO, Shantanu Narayen announced during a conference call regarding Adobe’s first-quarter earnings, that Adobe “will work with Apple” to make sure that Flash applications can run on the iPhone.
As developers, this should further expand our mobile delivery options. That has to be a good thing.
Monday, March 17, 2008
Scott Gentry | 03/17- 04:45 PM
Toon Boom Partners with Final Draft with the launch of Storyboard Pro 1.5
Emmy award-winning Toon Boom Animation Inc. today announced its partnership with Final Draft ’Professional Scriptwriting Software’ to offer end-to-end solutions to the pre-production market. Both Toon Boom and Final Draft products will offer greater integration with file format compatibility to ensure a smooth process between script writing and storyboarding.
Geared towards the entertainment industry at large, Final Draft and Toon Boom Storyboard Pro make a perfect combination to embark on live-action, advertising, animation as well as storytelling projects. Schools and educators can also fully appreciate the academic benefits of using these award-winning applications, as part of their film, animation and design programs.
"Final Draft is natural partner when it comes to cater to the needs of pre-production teams. We look forward to a great response in the market place as our products truly deliver efficiency and quality” shared Joan Vogelesang, President and Chief Executive Officer at Toon Boom.
A Final Draft-Storyboard Pro bundle is available at $999 US in the Toon Boom online Store. Final Draft is also available at the special price $ 199 US, valid until March 31, 2008.
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