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Art Adams
A native of Northern California, Art Adams has been in the film industry for 22 years--including the last 17 as a director of photography. After spending ten years in Hollywood, Art is now based in the San Francisco Bay Area. He has been published in HD Video Pro, American Cinematographer, Camera Operator Magazine, Film/Tape World and CineSource. Art is a member of the International Cinematographers Guild (IATSE 600), the Society of Camera Operators (SOC), and is a trustee of the National Writers Union (UAW 1981). His web site is at www.artadams.net. 
The Best of Stunning Good LooksCAMERAS: Food Fights with the FS700CAMERA MATH: The Importance of RatiosGEEK-OUT: The Matrix, ReloadedLighting Fire and Liquids: Playtime with the Sony FS700LED Light Tests: Flesh Tone and Color Comparison ShootoutBEHIND THE SCENES: Smoke in the Woods with the Canon 5DLED Light Tests: PRG Sponsors an LED Light ShootoutCANON C300: Trimming White Balance, Plus a Look at Daylight vs. Tungsten ColorCAMERAS: Now It’s Rocket ScienceLights, Camera, Kids: Shooting a Childish Spot for T-Mobile on the Canon 5DGEEK OUT: The Non-Technical Technical Guide to Sony OLED MonitorsLIGHTING STRATEGIES: Rough Guide to Illuminating a Bounce CardLIGHTING STRATEGIES: Exploiting a Single Light SourceBOOK REVIEW: “How to Shoot Movies Without Shooting Yourself in the Foot”LIGHTING STRATEGIES: Placing the Fill Light for FacesLIGHTING STRATEGIES: What Makes Soft Lights Cast Soft Shadows?For You, a Panel DiscussionLIGHTING STRATEGIES: Soft Light vs. Hard LightPulse Width Modulation is NOT Your FriendLIGHTING STRATEGIES: Placing a Hard Key LightThe Simplest, Fastest Interview Lighting Setup—Ever.The Future of Technology is YouFill Light: The Underdog of LightingBlue Nile Shines Thanks to the Canon 5D and Apple Color
May 2012April 2012March 2012January 2012December 2011November 2011October 2011September 2011July 2011June 2011April 2011February 2011January 2011December 2010October 2010September 2010August 2010July 2010June 2010April 2010March 2010February 2010January 2010November 2009October 2009September 2009August 2009July 2009June 2009May 2009April 2009March 2009February 2009January 2009November 2008October 2008September 2008August 2008July 2008June 2008May 2008April 2008March 2008February 2008Complete Archives
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The Best of Stunning Good LooksA directory of my best articles, sorted by topic.
This entry is a guide to my best articles, sorted by topic. Enjoy! more »
Business•
Cameras•
Hardware•
Lighting•
Post Production•
Pre-Production•
Production•
Software•
Tips•
Training•
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CAMERAS: Food Fights with the FS700You want 240fps 1920x1080? I’ve got your high-speed HD right here… for less than $10K.
When Adam Wilt and I shot “Fire and Ice” together on a prototype FS700 we had no idea that it would be shown at NAB… and that it would be hit. We wanted to do more, so we pitched Sony a commercial concept for a local company that involved high speed “veggie baseball.” Guess what: they sent us an FS700 again. Edible baseball never looked so good. more »
Cameras•
GentryMedia Sister Sites•
ProVideo Coalition•
Lighting•
Production•
Tips•
Training•
Vendor Channels•
Sony•
(2) Comments•
Most recent comments by:
Art Adams,
Mike N,
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Permalink
CAMERA MATH: The Importance of RatiosI’m better with words than equations, but once in a while a math technique is so useful that I can’t help but use it. Here’s one that I find invaluable.
I remember very little math from my high school days, but what I do remember are the tricks that I was able to apply to my daily life. One formula, determining ratios, has served me better than any other. Here’s how I’m using this formula to create custom frame lines for an upcoming web banner shoot. more »
Cameras•
GentryMedia Sister Sites•
ProVideo Coalition•
Production•
Tips•
Training•
(1) Comments•
Most recent comments by:
Ivan Oliveira,
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Permalink
GEEK-OUT: The Matrix, ReloadedWhat the heck is a matrix, anyway? It’s only one of the most important aspects of what makes your camera look the way it does. Take a look inside if you dare…
After years of wondering what exactly the user matrix does I think I’ve figured it out. I’m not sure I can explain it, but I’m going to try. Put on your propellor hat and rub your brain with soothing salves, ‘cause it’s gonna hurt… more »
Cameras•
GentryMedia Sister Sites•
ProVideo Coalition•
NAB2012•
Tips•
Training•
(0) Comments•
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Permalink
Advertisement Lighting Fire and Liquids: Playtime with the Sony FS700Water, ice, fire and a prototype Sony FS700 slow motion camera. What could POSSIBLY go wrong?
Adam Wilt gets to play with the best toys, in this case a prototype Sony FS700 slow motion camera. He invited me over to play, and the results were really, really interesting. Adam’s article talks about some of the technical issues he ran across, so in this article I’m going to focus on the lighting side of what we did. more »
Cameras•
GentryMedia Sister Sites•
ProVideo Coalition•
Lighting•
NAB2012•
Tips•
Training•
(1) Comments•
Most recent comments by:
cpc,
•
Permalink
LED Light Tests: Flesh Tone and Color Comparison ShootoutThere’s one color that will always bother us if it’s wrong: flesh tone. We tested ten common LED lights against a tungsten Inkie and a Kino Flo… come see the results!
Color comparison tests are hard. Color science is witchcraft, and objective color is exceedingly difficult to quantify. Comparison is really the only way to judge color, so we tested ten LED lights against two tungsten Tweenies and a 3200K 2’x4 Kino Flo. The results are… interesting. more »
Cameras•
GentryMedia Sister Sites•
ProVideo Coalition•
Lighting•
NAB2012•
Tips•
Training•
(4) Comments•
Most recent comments by:
Art Adams,
Art Adams,
lightprismtv,
Adam Wilt,
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BEHIND THE SCENES: Smoke in the Woods with the Canon 5DWhere there’s smoke there’s fire… or a production company shooting a PSA for a non-profit. This is how you create a high-end look on a budget.
When production companies ask me to shoot spots on the Canon 5D MkII I don’t flinch anymore. Sure, it’s not the most user friendly camera in the world, but I can’t complain about the images I can make with it. And no one else does, either. In this case, half the battle was putting the camera in the right place at the right time—and quickly. It was the perfect camera for a small, fast-moving project. more »
Cameras•
GentryMedia Sister Sites•
ProPhoto Coalition•
ProVideo Coalition•
Lighting•
Production•
Tips•
Training•
(0) Comments•
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Permalink
LED Light Tests: PRG Sponsors an LED Light ShootoutA dozen lights, an Arri Alexa, an intrepid crew… what could go wrong? Lots, which is why we had to work extra hard. Tests are never easy, and comparison tests are among the hardest of all.
“LED Light Shootout” sounds so dramatic, as if a collection of motley illuminants met in a dusty western town to settle their differences with bullets instead of marketing. It’s actually tedious, mind numbing work… and a real eyeopener. more »
Cameras•
GentryMedia Sister Sites•
ProVideo Coalition•
Lighting•
NAB2012•
Production•
Tips•
Training•
(4) Comments•
Most recent comments by:
Rob,
Art Adams,
Rob,
Rob,
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Final Cut Pro X Multicam Editing webinar now available on-demand
Plus a little screencast in this blog post on a topic we didn’t get to cover.
I had great fun last week presenting the Final Cut Pro X multicam editing webinar for Moviola Filmmaking Webinars. It was a lightning fast 90 minutes and we covered a lot of ground but we didn’t get through everything I wanted to cover. The On-Demand version can be purchased and I recorded an extra screencast about one topic that I didn’t get to cover in the webinar. Check it out after the jump.
CAMERAS: Food Fights with the FS700
You want 240fps 1920x1080? I’ve got your high-speed HD right here… for less than $10K.
When Adam Wilt and I shot “Fire and Ice” together on a prototype FS700 we had no idea that it would be shown at NAB… and that it would be hit. We wanted to do more, so we pitched Sony a commercial concept for a local company that involved high speed “veggie baseball.” Guess what: they sent us an FS700 again. Edible baseball never looked so good.
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