Art Adams

A native of Northern California, Art Adams has been in the film industry for 22 years--including the last 17 as a director of photography. After spending ten years in Hollywood, Art is now based in the San Francisco Bay Area. He has been published in HD Video Pro, American Cinematographer, Camera Operator Magazine, Film/Tape World and CineSource.

Art is a member of the International Cinematographers Guild (IATSE 600), the Society of Camera Operators (SOC), and is a trustee of the National Writers Union (UAW 1981).

His web site is at www.artadams.net.


Tuesday, January 19, 2010

Low-Budget PSA’s, Shot on RED, Prove that Budget is Not a Barrier to Excellence

Fast, cheap and good--normally you can pick any two. For these PSA’s we got all three.

“Dad has a barn and mom can sew--let’s put on a show!” Production budgets aren’t what they used to be, but that doesn’t excuse sloppiness. There’s almost always a way to do good work as long as your creativity extends beyond lighting and framing into the realm of “making do.”

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Cameras
Lighting
Post Production
Production
Tips • (2) Comments • Most recent comments by: mikeburton, • Permalink


Friday, January 15, 2010

A Tale of Forbidden Love, Shot on RED

“Independent film” implies independence from money, but not from quality

A short schedule, minimal crew, no budget, a RED with an untried software build, and a trained dog in nearly every shot. What could go wrong?

more »Click to audio / video »

Cameras
Lighting
Pre-Production
Tips
Training • (3) Comments • Most recent comments by: Art Adams, Daniel Weber, Mitch Lewis, • Permalink


Monday, November 16, 2009

Anatomy of a Spot: Commonwealth Club

RED brings a quality boost to a low-budget quickly-shot spot.

In this economy one has to stretch every production dollar as far as it can go. This doesn’t mean compromising on quality, though: keeping things simple can yield huge dividends. This includes knowing when it’s okay to shoot with available light, and when natural light needs a little help.

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Cameras
Lighting
Production
Tips • (9) Comments • Most recent comments by: keenast, Rowland, lightprism, Lee Niederkofler, Scott Simmons, Howardmarvels, Art Adams, rubefink, Mark Spencer, • Permalink


Tuesday, November 10, 2009

World’s Only “Death Oompah” Band Gets Virtual Reality Music Video

The Tiger Lillies sail to a virtual arctic wasteland for their new album “Rime of the Ancient Mariner”

An accordion-playing lead singer; a drummer who occasionally uses a doll instead of drumsticks; and a song based on the “Rime of the Ancient Mariner.” Just another day on set with one of the most macabre bands in existence: the Tiger Lillies.

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Cameras
Lighting
Production
Tips
Training
Visual Effects • (15) Comments • Most recent comments by: Kendal Miller, Bjarkovic, Art Adams, Adam Wilt, Art Adams, Bjarkovic, Art Adams, Bjarkovic, Art Adams, Art Adams, • Permalink



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Friday, October 30, 2009

So You Want to Work with Cameras

Time-tested and mostly true advice for getting your first gigs in the film industry.

I get a lot of e-mail from film and video students asking how they can break into the film or television industries. I can’t afford the luxury of answering everyone’s questions individually so I decided to put my advice in writing. I hope it’s helpful.

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Production
Tips
Training • (3) Comments • Most recent comments by: DanConklin, Simon Howes, WestwoodCreek, • Permalink


Thursday, October 29, 2009

ADHD Guide to Flash Video for the Web

How to get Flash video on the web, fast

I hate reading manuals. They don’t tell me what I want to know in the order I want to know it. I’d rather figure things out on my own, or if that learning curve is too steep, have someone show me in the basic concepts. I can usually figure out the rest later. For example, when I first sat down to learn DVD Studio Pro, the manual drove me insane. An editor explained the basic concepts to me in five minutes or less, after which building a DVD became intuitive and easy.

I sought out the same information for encoding and using Flash for the web, and Adobe was kind enough to school me in the basics. Now I get it. I know exactly what I need to do, no more and no less, to create Flash video for the web. Let me share with you what I learned:

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CS4
Tips
Training
Web Video • (4) Comments • Most recent comments by: DanConklin, Wyld Stallyons, Crish, MikeJ, • Permalink


Monday, October 26, 2009

Rough Guide to Flicker-Free HD Shooting

Shoot safely at 23.98p with these few simple, but crucial, tips

The most common HD frame rate is a 50-year-old byproduct of the invention of color TV. And it’s not a flicker-free safe speed.

Watch the video clip below to see why you should care…

more »Click to audio / video »

Cameras
Lighting
Production
Tips
Training • (5) Comments • Most recent comments by: Art Adams, stasic_001, Bill Burke, Graham Futerfas, • Permalink


Wednesday, September 23, 2009

What You Need to Know about Green, Blue and RED

I hope you like blue in your greens under tungsten light…

In a recent article I surmised that RED was mixing green into the blue channel to eliminate blue noise under tungsten light. I had a theory but no proof of what was going on. Now I have proof.

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Cameras
Tips
Training • (21) Comments • Most recent comments by: Jesse Rosen, Ryan Damm, Art Adams, Jesse Rosen, Graham Futerfas, Art Adams, Art Adams, Stephen Webb, Stephen Webb, Graham Futerfas, • Permalink


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