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Art Adams
A native of Northern California, Art Adams has been in the film industry for 22 years--including the last 17 as a director of photography. After spending ten years in Hollywood, Art is now based in the San Francisco Bay Area. He has been published in HD Video Pro, American Cinematographer, Camera Operator Magazine, Film/Tape World and CineSource. Art is a member of the International Cinematographers Guild (IATSE 600), the Society of Camera Operators (SOC), and is a trustee of the National Writers Union (UAW 1981). His web site is at www.artadams.net. 
The Best of Stunning Good LooksBOOK REVIEW: “How to Shoot Movies Without Shooting Yourself in the Foot”LIGHTING STRATEGIES: Placing the Fill Light for FacesLIGHTING STRATEGIES: What Makes Soft Lights Cast Soft Shadows?For You, a Panel DiscussionLIGHTING STRATEGIES: Soft Light vs. Hard LightPulse Width Modulation is NOT Your FriendLIGHTING STRATEGIES: Placing a Hard Key LightThe Simplest, Fastest Interview Lighting Setup—Ever.The Future of Technology is YouFill Light: The Underdog of LightingBlue Nile Shines Thanks to the Canon 5D and Apple ColorYou’ve read my writing, now hear my talkingAnatomy of a Spot: T-MobileDSC Labs Hawk Chart: The Simplest Color Chart That You Can’t Live WithoutArri Alexa and Rosco LitePads Come Through for OnLive’s First National SpotThe Secrets of the Chroma Du Monde, Explained Live (on tape) at NAB!A Mix of Film and HD Doesn’t Scare Arri’s AlexaWhere I’ll Be at NABThe Secret Art of Slating: 25 Tips to Help You Slate Like a ProiPhone Apps: The Short List for the Average CinematographerPanasonic AF-100: The Good, The Bad, and The UglyCareer Advice for the Young DPPhantom Adventures: 1000fps on a BudgetAlexa ISO Settings: The Least You Need to Know
January 2012December 2011November 2011October 2011September 2011July 2011June 2011April 2011February 2011January 2011December 2010October 2010September 2010August 2010July 2010June 2010April 2010March 2010February 2010January 2010November 2009October 2009September 2009August 2009July 2009June 2009May 2009April 2009March 2009February 2009January 2009November 2008October 2008September 2008August 2008July 2008June 2008May 2008April 2008March 2008February 2008Complete Archives
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The Best of Stunning Good LooksA directory of my best articles, sorted by topic.
This entry is a guide to my best articles, sorted by topic. Enjoy! more »
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BOOK REVIEW: “How to Shoot Movies Without Shooting Yourself in the Foot”The best books about cinematography aren’t necessarily about the art of cinematography. They’re about getting all the other stuff out of the way so you can practice cinematography. This is the book that tells you what you didn’t know—but need to know—about becoming a cinematographer.
This book is not for everyone. If you don’t eat, breathe and live cinematography… maybe you should read something else. Seriously. This book may not be for you. (But if it is… you’d better not miss it.) more »
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LIGHTING STRATEGIES: Placing the Fill Light for FacesPlacing a fill light properly is possibly more important than placing a key light… and I can prove it!
In this article I wrote about classical key light placement and classical portraiture to illustrate how artists and cinematographers have traditionally gone about lighting faces. Fill light is often derided as the light that simply opens up the shadows, but it can do much more than that. It can have a shape and beauty all its own, and it can save you when your key light placement is not optimal. more »
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LIGHTING STRATEGIES: What Makes Soft Lights Cast Soft Shadows?When it comes to soft light, size matters.
It’s one thing to understand that soft sources make soft shadows. It’s another thing to understand why. Fortunately a friend from the insect world can help us if we will look at soft light through his eyes. more »
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Advertisement For You, a Panel DiscussionTake a break from reading and listen to us for a change: PVC writers speak at the 2011 Entertainment Technology Expo in Burbank. A rabble of PVC writers (yes, that’s the collective term) spoke at this year’s Entertainment Technology Expo in Burbank. If you want to see some of the people behind the ProVideo Coalition content curtain, including myself, this is a “must see.” more »LIGHTING STRATEGIES: Soft Light vs. Hard LightHard lights are great for textures, but soft lights are great for defining spaces.
In a previous article I described how to place a hard key light. In this article I’ll look at why soft sources are a bit more realistic in color cinematography, require less precise placement, and can help define the volume of a space. more »
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Pulse Width Modulation is NOT Your FriendWhat you don’t know about PWM may ruin your next shot—particularly if you’re using a camera with a rolling shutter!
Here’s the deal: there’s this thing called “pulse width modulation,” and under certain conditions it doesn’t play well with rolling shutter cameras. Most of the time it’s no problem, but we don’t get phone calls from post when there’s no problem. Here’s how to avoid that phone call. more »Click to audio / video »
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LIGHTING STRATEGIES: Placing a Hard Key LightHard light and faces… do they go together? The short answer is yes… but be careful!
The most important thing you will ever learn about lighting is this: LIGHTING IS NOT A FORMULA. Learning about lighting, though, is a process of becoming aware, and in this first of many articles I’m going I’m going to try to increase your awareness of one specific thing per article. The more awareness you have the more easily you’ll be able to adapt your lighting to your circumstances because you’ll see, with your own eyes, what you need to do to make an image that satisfies your inner artist. I think the best place to start is with classical key light placement. This knowledge is not something you will use verbatim as this is not a style that is in vogue at the moment. The underlying principles, however, should be of daily benefit. more »
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3D Layers Overview with Photoshop CS4-CS5.5
Part Three: Video Editing & Animation with Photoshop CS4/CS5 Extended Series
Not only can you manipulate video layers in 3D space in Photoshop CS4 and later, but you can create 3D objects from primitives and import 3D models. In this FREE 12-minute tutorial from my Video Training DVD Photoshop CS4/CS5 Video & Animation, I give you an overview of the 3D workspace and how you can create, manipulate and modify 3D layers and tools right inside of Photoshop.
Tangent Element panels are now shipping
DaVinci Resolve isn’t listed as being supported as of yet. Hopefully soon.
Word came out today from Tangent Devices that the first Element panels are now shipping. If you don’t remember the Element is Tangent’s newest color grading control panel that uses a modular design that is four separate pieces that can be purchased separately. They are designed to work together to make a more full featured panel than the Wave with trackballs and rings, knobs and buttons and transport controls if the buyer so desires. As for supported applications, Assimilate SCRATCH and Apple Color are two more common applications on the list but the one many people are asking about, DaVinci Resolve, is (so far) missing.
To be considered for listing, contact pr (at) provideocoalition (dot) com
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