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Art Adams
A native of Northern California, Art Adams has been in the film industry for 22 years--including the last 17 as a director of photography. After spending ten years in Hollywood, Art is now based in the San Francisco Bay Area. He has been published in HD Video Pro, American Cinematographer, Camera Operator Magazine, Film/Tape World and CineSource. Art is a member of the International Cinematographers Guild (IATSE 600), the Society of Camera Operators (SOC), and is a trustee of the National Writers Union (UAW 1981). His web site is at www.artadams.net. 
The Best of Stunning Good LooksLIGHTING STRATEGIES: Rough Guide to Illuminating a Bounce CardLIGHTING STRATEGIES: Exploiting a Single Light SourceBOOK REVIEW: “How to Shoot Movies Without Shooting Yourself in the Foot”LIGHTING STRATEGIES: Placing the Fill Light for FacesLIGHTING STRATEGIES: What Makes Soft Lights Cast Soft Shadows?For You, a Panel DiscussionLIGHTING STRATEGIES: Soft Light vs. Hard LightPulse Width Modulation is NOT Your FriendLIGHTING STRATEGIES: Placing a Hard Key LightThe Simplest, Fastest Interview Lighting Setup—Ever.The Future of Technology is YouFill Light: The Underdog of LightingBlue Nile Shines Thanks to the Canon 5D and Apple ColorYou’ve read my writing, now hear my talkingAnatomy of a Spot: T-MobileDSC Labs Hawk Chart: The Simplest Color Chart That You Can’t Live WithoutArri Alexa and Rosco LitePads Come Through for OnLive’s First National SpotThe Secrets of the Chroma Du Monde, Explained Live (on tape) at NAB!A Mix of Film and HD Doesn’t Scare Arri’s AlexaWhere I’ll Be at NABThe Secret Art of Slating: 25 Tips to Help You Slate Like a ProiPhone Apps: The Short List for the Average CinematographerPanasonic AF-100: The Good, The Bad, and The UglyCareer Advice for the Young DP
January 2012December 2011November 2011October 2011September 2011July 2011June 2011April 2011February 2011January 2011December 2010October 2010September 2010August 2010July 2010June 2010April 2010March 2010February 2010January 2010November 2009October 2009September 2009August 2009July 2009June 2009May 2009April 2009March 2009February 2009January 2009November 2008October 2008September 2008August 2008July 2008June 2008May 2008April 2008March 2008February 2008Complete Archives
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More Fun with REDIn which a four day corporate shoot for Sunpower goes exceedingly well
I just finished a four day shoot for solar energy company Sunpower where we used the RED for three days of location shooting and one day of green screen. More about the green screen later—here’s how I did all the live action shots. more »
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What I’ve learned about the RED in the last three daysMy tips, direct from the set to you
Tomorrow I finish a project that has shot for three days already on the RED, build 16. Here’s what I’ve learned and discovered: more »The HVX-200 Strikes AgainIn which I present the results of a spec job that I wrote up a while back on PVC
A while back I wrote an article about a spec shoot I did promoting an as-yet unfunded motion picture project. For various reasons the project wasn’t finished, so I took it upon myself to cut the footage into a short piece for my reel. I mixed in some footage from a light drawing test that we did for the same project using a Canon DSLR. more » No on Prop 8 (California)—shot on REDAnother successful RED project on a shoestring budget
I’ll revisit this next week when I have more time to write (I’m about to go into a four day RED project that will shoot over this coming weekend) but I’m very proud of this spot and—as it was just released onto YouTube—I wanted to show it off. more »
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Advertisement Green, Magenta and REDBe aware that the RED camera seems to be VERY sensitive to green
Anecdotal reports, and my own experience, have shown me that the RED responds strongly to green light, or to the absence of green in light. more » “Conversation”: Anatomy of Another HD SpotHere’s how I shot a spot that’s currently running all over California This kind of spot is a natural for film—but we shot it on HD. And unless you’re looking very, very closely, you’ll never be able to tell. more »
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Getting the Most out of Motion
12 Tips for Improving Motion’s Performance
One of the most enjoyable features of Motion is its ability to play back even moderately complex projects in real time - allowing for a type of interactive development process where you can add and animate layers while the project plays back. In fact, the real-time playback feels so intuitive and natural after only a short time that it becomes quite addictive - to the point where it can be really annoying when the performance begins to slow down.
Don’t Forget Apple
If you are looking for Motion training, Apple’s own website is a great resource
Apple has recently revised the entire Final Cut Studio section of their website, adding a large amount of descriptions, images, and video training on Motion. You can see some short videos on key Motion features here.
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