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Art Adams
A native of Northern California, Art Adams has been in the film industry for 22 years--including the last 17 as a director of photography. After spending ten years in Hollywood, Art is now based in the San Francisco Bay Area. He has been published in HD Video Pro, American Cinematographer, Camera Operator Magazine, Film/Tape World and CineSource. Art is a member of the International Cinematographers Guild (IATSE 600), the Society of Camera Operators (SOC), and is a trustee of the National Writers Union (UAW 1981). His web site is at www.artadams.net. 
The Best of Stunning Good LooksLIGHTING STRATEGIES: Rough Guide to Illuminating a Bounce CardLIGHTING STRATEGIES: Exploiting a Single Light SourceBOOK REVIEW: “How to Shoot Movies Without Shooting Yourself in the Foot”LIGHTING STRATEGIES: Placing the Fill Light for FacesLIGHTING STRATEGIES: What Makes Soft Lights Cast Soft Shadows?For You, a Panel DiscussionLIGHTING STRATEGIES: Soft Light vs. Hard LightPulse Width Modulation is NOT Your FriendLIGHTING STRATEGIES: Placing a Hard Key LightThe Simplest, Fastest Interview Lighting Setup—Ever.The Future of Technology is YouFill Light: The Underdog of LightingBlue Nile Shines Thanks to the Canon 5D and Apple ColorYou’ve read my writing, now hear my talkingAnatomy of a Spot: T-MobileDSC Labs Hawk Chart: The Simplest Color Chart That You Can’t Live WithoutArri Alexa and Rosco LitePads Come Through for OnLive’s First National SpotThe Secrets of the Chroma Du Monde, Explained Live (on tape) at NAB!A Mix of Film and HD Doesn’t Scare Arri’s AlexaWhere I’ll Be at NABThe Secret Art of Slating: 25 Tips to Help You Slate Like a ProiPhone Apps: The Short List for the Average CinematographerPanasonic AF-100: The Good, The Bad, and The UglyCareer Advice for the Young DP
January 2012December 2011November 2011October 2011September 2011July 2011June 2011April 2011February 2011January 2011December 2010October 2010September 2010August 2010July 2010June 2010April 2010March 2010February 2010January 2010November 2009October 2009September 2009August 2009July 2009June 2009May 2009April 2009March 2009February 2009January 2009November 2008October 2008September 2008August 2008July 2008June 2008May 2008April 2008March 2008February 2008Complete Archives
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Tiffen DFX 2 Digital FiltersTake your footage to the next level with this simple post option
Tweaking footage for your reel is a huge advantage. Here’s how to take your footage to the next level without taking on a second full-time job as a colorist. more »
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Rosco Shows New IR Filter (and other goodies) at NABLitePads, IR filters, RoscoView make Rosco booth a destination
Not too long ago, after writing a series of articles on HD cameras and IR contamination, I published my first IR Filter Cheat Sheet for those who wanted to skip the technical details for a short description of what IR filter to use when. Shortly thereafter Rosco contacted me and said they’d like me to test their IR filter, the Rosco Tru-Color IR. Being the curious sort, I readily agreed to take a look. I’ll be testing it tomorrow at Videofax in San Francisco. more » Gear Head for the REDSacramento company GearNex brings smooth moves to your favorite HD camera
Last spring, while shooting a piece for solar energy company SunPower on the RED, our jib operator asked me to keep a secret. “How interested would you be in a low cost gear head for the RED? I think I’m going to build one.” more »
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Convincing Lawmakers with Motion Graphics
Clean, simple 3D animation sells a rolling stop
Before you get all engulfed in the new product announcements sure to flow out of the NAB frenzy next week, take a look at a beautifully executed animation in support of what appears to be an incredibly sensible law that only one state has passed in almost 30 years - allowing bikes to come to a rolling stop. Made by Spencer Boomhower and found on the Bike Portland site, it’s really worth checking out.
Motion Graphics Mix
A Little Visual Inspiration
From Smashing Magazine, here are some very different examples of great motion graphics and visual effects work.
Enjoy.
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