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Art Adams
A native of Northern California, Art Adams has been in the film industry for 22 years--including the last 17 as a director of photography. After spending ten years in Hollywood, Art is now based in the San Francisco Bay Area. He has been published in HD Video Pro, American Cinematographer, Camera Operator Magazine, Film/Tape World and CineSource. Art is a member of the International Cinematographers Guild (IATSE 600), the Society of Camera Operators (SOC), and is a trustee of the National Writers Union (UAW 1981). His web site is at www.artadams.net. 
The Best of Stunning Good LooksLIGHTING STRATEGIES: Rough Guide to Illuminating a Bounce CardLIGHTING STRATEGIES: Exploiting a Single Light SourceBOOK REVIEW: “How to Shoot Movies Without Shooting Yourself in the Foot”LIGHTING STRATEGIES: Placing the Fill Light for FacesLIGHTING STRATEGIES: What Makes Soft Lights Cast Soft Shadows?For You, a Panel DiscussionLIGHTING STRATEGIES: Soft Light vs. Hard LightPulse Width Modulation is NOT Your FriendLIGHTING STRATEGIES: Placing a Hard Key LightThe Simplest, Fastest Interview Lighting Setup—Ever.The Future of Technology is YouFill Light: The Underdog of LightingBlue Nile Shines Thanks to the Canon 5D and Apple ColorYou’ve read my writing, now hear my talkingAnatomy of a Spot: T-MobileDSC Labs Hawk Chart: The Simplest Color Chart That You Can’t Live WithoutArri Alexa and Rosco LitePads Come Through for OnLive’s First National SpotThe Secrets of the Chroma Du Monde, Explained Live (on tape) at NAB!A Mix of Film and HD Doesn’t Scare Arri’s AlexaWhere I’ll Be at NABThe Secret Art of Slating: 25 Tips to Help You Slate Like a ProiPhone Apps: The Short List for the Average CinematographerPanasonic AF-100: The Good, The Bad, and The UglyCareer Advice for the Young DP
January 2012December 2011November 2011October 2011September 2011July 2011June 2011April 2011February 2011January 2011December 2010October 2010September 2010August 2010July 2010June 2010April 2010March 2010February 2010January 2010November 2009October 2009September 2009August 2009July 2009June 2009May 2009April 2009March 2009February 2009January 2009November 2008October 2008September 2008August 2008July 2008June 2008May 2008April 2008March 2008February 2008Complete Archives
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Why Does Blue Hurt So Much?The 80A filter eats up more than twice the light of an 85. What gives?
I never thought I’d worry about when to use an 80A filter. Designed to allow daylight film use under tungsten light, it eats up an incredible amount of light. Why would I ever do such a thing? I wouldn’t… in film. Digital, however… if you shoot with a RED under tungsten light, the 80-series is a filter family you need to know intimately. more »Tiffen tests new no-ND IR filter for EX1/EX3/F35Crisp clean blacks, and only a half-stop light loss, make this new filter a winner
The broadband dyes used in the Sony F35, EX1 and EX3 sensors work wonderfully well in most regards. They allow us to capture subtle hues of color that electronic cameras have not been able to capture in the past. Unfortunately this comes at a price: the red dye passes a little too much light at the edge of the visible spectrum, so the cameras see red in some places where our eyes don’t. more »
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Optically White Balance the RED with Schneider CTB FiltersGet the red out—and put some blue back in!
The RED can capture some pretty amazing images in 5600k daylight, but it stumbles a bit when shooting in 3200k tungsten light. The Schneider CTB’s help it get back on its feet. more »Whatever Happened to Ira Tiffen?He’s still working with glass… but not how you think!
Ira Tiffen has transitioned from forging glass filters to casting attention-grabbing artwork. more »Advertisement Hands on with the Gearnex Gear HeadWe take the wheels for a spin
Camera operator Bret Allen, SOC leapt into the manufacturing world after a phone conversation with an Arriflex rep. Frustrated by the high prices gear heads commanded on Ebay (used Mitchell or Mini-Worrall heads never sold for less than $10,000), he called Arri and asked the price of a new Arrihead. “About $42,000,” said the rep in a thick German accent. “You should order now as we only make two a year.” A year later he, his business partner Joe Mendoza, and their company Gearnex are bringing a low cost gear head to market that is perfect for small HD cameras like the RED. The pre-order price for the Gearnex gear head is $4,995, 1/8th the price of an Arrihead and about the price of a new O’Connor fluid head. Like RED, they intend to change the world by bringing quality film-style tools to the masses. more »
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Inspiration and the Housing Crisis
Housebuilding by Hand with Cinema 4D
When I first saw this very nicely done animation by “Beeble” I thought “what a great use of MoGraph - cloners, effectors, splines - incredible”. Then I looked through the comments and found the artist created the entire animation by hand. Even more incredible. It purports to be about the housing crisis, but it’s really just a cool animation of houses assembling and destructing. I love Cinema 4D even though I’m just a hacker at this point - so anyone who can really do something interesting with it inspires me to dig deeper.
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