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Art Adams
A native of Northern California, Art Adams has been in the film industry for 22 years--including the last 17 as a director of photography. After spending ten years in Hollywood, Art is now based in the San Francisco Bay Area. He has been published in HD Video Pro, American Cinematographer, Camera Operator Magazine, Film/Tape World and CineSource. Art is a member of the International Cinematographers Guild (IATSE 600), the Society of Camera Operators (SOC), and is a trustee of the National Writers Union (UAW 1981). His web site is at www.artadams.net. 
The Best of Stunning Good LooksLIGHTING STRATEGIES: Rough Guide to Illuminating a Bounce CardLIGHTING STRATEGIES: Exploiting a Single Light SourceBOOK REVIEW: “How to Shoot Movies Without Shooting Yourself in the Foot”LIGHTING STRATEGIES: Placing the Fill Light for FacesLIGHTING STRATEGIES: What Makes Soft Lights Cast Soft Shadows?For You, a Panel DiscussionLIGHTING STRATEGIES: Soft Light vs. Hard LightPulse Width Modulation is NOT Your FriendLIGHTING STRATEGIES: Placing a Hard Key LightThe Simplest, Fastest Interview Lighting Setup—Ever.The Future of Technology is YouFill Light: The Underdog of LightingBlue Nile Shines Thanks to the Canon 5D and Apple ColorYou’ve read my writing, now hear my talkingAnatomy of a Spot: T-MobileDSC Labs Hawk Chart: The Simplest Color Chart That You Can’t Live WithoutArri Alexa and Rosco LitePads Come Through for OnLive’s First National SpotThe Secrets of the Chroma Du Monde, Explained Live (on tape) at NAB!A Mix of Film and HD Doesn’t Scare Arri’s AlexaWhere I’ll Be at NABThe Secret Art of Slating: 25 Tips to Help You Slate Like a ProiPhone Apps: The Short List for the Average CinematographerPanasonic AF-100: The Good, The Bad, and The UglyCareer Advice for the Young DP
January 2012December 2011November 2011October 2011September 2011July 2011June 2011April 2011February 2011January 2011December 2010October 2010September 2010August 2010July 2010June 2010April 2010March 2010February 2010January 2010November 2009October 2009September 2009August 2009July 2009June 2009May 2009April 2009March 2009February 2009January 2009November 2008October 2008September 2008August 2008July 2008June 2008May 2008April 2008March 2008February 2008Complete Archives
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Facebook Mobile spot, Shot on REDJust add talent, a stolen location, natural light and a RED ONE camera
“Hey Art,” said director Ian McCamey, “I want to shoot a Facebook spec spot. I’ve got no money. Are you in?” “Of course I am,” said I. “Let’s do it.” And we did. more »Black Glimmerglass and Hollywood Black Magic Filter TestsA camera assistant extraordinaire puts two new lines of diffusion filters through their paces
World-class camera assistant Mako Koiwai recently shot a camera test with two new sets of diffusion filters: Black Glimmerglass from Tiffen and Hollywood Black Magic from Schneider Optics. He compared them to diffusion filter sets that he has in his own collection, which includes Tiffen Soft Effects and Schneider Classic Soft filters. more »Diffusion ConfusionWhat you need to know about glass filters in the digital age
Digital filters are awesome for post image manipulation if you have enough bits to throw away. Glass filters, though, work at the highest resolution possible, in the camera head itself, and you’ll never have a better image to tweak than that. more »
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Using the ND .90 Filter as a Preproduction ToolSpot problem fabrics with an ND filter and a flashlight!
During my last round of far red filter testing with the Sony F35/EX1/EX3, director of photography and testing cohort Lenny Levy discovered that far red contamination could be seen by eye under tungsten light simply by viewing fabrics through an ND .90 filter. more »Advertisement Far red on the EX1/EX3/F35: “It’s a feature, not a bug!”An official response from Sony tells us that far red is more about helping than hindering
I asked Juan Martinez, of Sony at Park Ridge, New Jersey, what was up with far red contamination and the Sony EX cameras. Here’s what he had to say: more »Look for me at CineGearI’ll be at CineGear this Friday and Saturday, spending part of my time at the Digital Cinema Society booth and co-hosting a seminar on new lens technologies on Saturday. Stop on by the booth and say hi and/or check out the seminar on Stage 16 at 2:15 on Saturday. See you there! The Last Far Red Filter You’ll Ever Need?Tiffen’s latest test prototype kills far red dead on both the EX1/EX3 and the F35
The Sony EX1/EX3/F35 cameras have a little issue where they are over-sensitive to far red. This new prototype filter from Tiffen cleans up far red, and then some. more »
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Porsche Spot VFX BreakdownDirector Ian McCamey shows how many layers it took to create one shot in our “Porsche: Magnet” spot
Shot by shot, this breakdown shows all the steps required to pull off a single shot for “Porsche: Magnet,” a spec spot I shot several months ago for director Ian McCamey. more »Click to audio / video »
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