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Art Adams
A native of Northern California, Art Adams has been in the film industry for 22 years--including the last 17 as a director of photography. After spending ten years in Hollywood, Art is now based in the San Francisco Bay Area. He has been published in HD Video Pro, American Cinematographer, Camera Operator Magazine, Film/Tape World and CineSource. Art is a member of the International Cinematographers Guild (IATSE 600), the Society of Camera Operators (SOC), and is a trustee of the National Writers Union (UAW 1981). His web site is at www.artadams.net. 
The Best of Stunning Good LooksLIGHTING STRATEGIES: Rough Guide to Illuminating a Bounce CardLIGHTING STRATEGIES: Exploiting a Single Light SourceBOOK REVIEW: “How to Shoot Movies Without Shooting Yourself in the Foot”LIGHTING STRATEGIES: Placing the Fill Light for FacesLIGHTING STRATEGIES: What Makes Soft Lights Cast Soft Shadows?For You, a Panel DiscussionLIGHTING STRATEGIES: Soft Light vs. Hard LightPulse Width Modulation is NOT Your FriendLIGHTING STRATEGIES: Placing a Hard Key LightThe Simplest, Fastest Interview Lighting Setup—Ever.The Future of Technology is YouFill Light: The Underdog of LightingBlue Nile Shines Thanks to the Canon 5D and Apple ColorYou’ve read my writing, now hear my talkingAnatomy of a Spot: T-MobileDSC Labs Hawk Chart: The Simplest Color Chart That You Can’t Live WithoutArri Alexa and Rosco LitePads Come Through for OnLive’s First National SpotThe Secrets of the Chroma Du Monde, Explained Live (on tape) at NAB!A Mix of Film and HD Doesn’t Scare Arri’s AlexaWhere I’ll Be at NABThe Secret Art of Slating: 25 Tips to Help You Slate Like a ProiPhone Apps: The Short List for the Average CinematographerPanasonic AF-100: The Good, The Bad, and The UglyCareer Advice for the Young DP
January 2012December 2011November 2011October 2011September 2011July 2011June 2011April 2011February 2011January 2011December 2010October 2010September 2010August 2010July 2010June 2010April 2010March 2010February 2010January 2010November 2009October 2009September 2009August 2009July 2009June 2009May 2009April 2009March 2009February 2009January 2009November 2008October 2008September 2008August 2008July 2008June 2008May 2008April 2008March 2008February 2008Complete Archives
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Lighting Against The Wind: The Making of a Mime Music VideoIf your first response to a low-budget music video contest is to cast one actress in three different parts, all of whom appear onscreen at the same time and interact with each other, then this article is for you.
In the last two years I’ve often described myself as a “reel-building whore.” If I’m asked to do a low-budget and “reel worthy” freebie by a trusted director/collaborator I jump at the challenge. When director Ian McCamey asked me to shoot a freebie music video with three interactive mimes who were all played by the same actress, I couldn’t say no. more »
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A Cine Gear Find: TechScout TouchLighting orders are a touch screen away with this great productivity app for DPs.
It was in the LightGear booth at Cine Gear that I first saw TechScout Touch. “You can create your lighting order using this one iPhone app,” said the sales rep, “and send the order straight to the rental house.” “That’s great,” I said, “but I don’t live in LA, and the odds are pretty slim that I’m going to use your rental house for a Northern California job.” “No, you don’t get it,” she said. “This app simply creates an email containing an equipment list. You can send it to any rental house you want, or your gaffer… whoever!” That’s when she had my undivided attention. more »GearNex: The Next Generation of Gear HeadA small start-up makes another smooth move by improving an already excellent product
Sacramento start-up GearNex surprised the industry last year by bringing a small, affordable and very functional gear head to market. It was mostly worth the asking price at the time. Now the price has gone up–and it’s a better deal than ever. more »VFX Tell the Story in California State Fair SpotsA RED ONE, a barn, seven kids, a guy in a yellow bear costume, the setting sun, an animated dinosaur and dozens of visual effects elements combine to create dazzling imagery on a moderate budget.
A bit of prior planning, some clever visual effects and a new RED software build help a talented production team get maximum bang for minimum bucks. more »
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Creating the “OK Go” Effect in Motion
A quick look at how to create the look of one of OK Go’s videos.
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