Art Adams

A native of Northern California, Art Adams has been in the film industry for 22 years--including the last 17 as a director of photography. After spending ten years in Hollywood, Art is now based in the San Francisco Bay Area. He has been published in HD Video Pro, American Cinematographer, Camera Operator Magazine, Film/Tape World and CineSource.

Art is a member of the International Cinematographers Guild (IATSE 600), the Society of Camera Operators (SOC), and is a trustee of the National Writers Union (UAW 1981).

His web site is at www.artadams.net.

The Best of Stunning Good Looks
LIGHTING STRATEGIES: Rough Guide to Illuminating a Bounce Card
LIGHTING STRATEGIES: Exploiting a Single Light Source
BOOK REVIEW: “How to Shoot Movies Without Shooting Yourself in the Foot”
LIGHTING STRATEGIES: Placing the Fill Light for Faces
LIGHTING STRATEGIES: What Makes Soft Lights Cast Soft Shadows?
For You, a Panel Discussion
LIGHTING STRATEGIES: Soft Light vs. Hard Light
Pulse Width Modulation is NOT Your Friend
LIGHTING STRATEGIES: Placing a Hard Key Light
The Simplest, Fastest Interview Lighting Setup—Ever.
The Future of Technology is You
Fill Light: The Underdog of Lighting
Blue Nile Shines Thanks to the Canon 5D and Apple Color
You’ve read my writing, now hear my talking
Anatomy of a Spot: T-Mobile
DSC Labs Hawk Chart: The Simplest Color Chart That You Can’t Live Without
Arri Alexa and Rosco LitePads Come Through for OnLive’s First National Spot
The Secrets of the Chroma Du Monde, Explained Live (on tape) at NAB!
A Mix of Film and HD Doesn’t Scare Arri’s Alexa
Where I’ll Be at NAB
The Secret Art of Slating: 25 Tips to Help You Slate Like a Pro
iPhone Apps: The Short List for the Average Cinematographer
Panasonic AF-100: The Good, The Bad, and The Ugly
Career Advice for the Young DP
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Tuesday, April 19, 2011

The Secrets of the Chroma Du Monde, Explained Live (on tape) at NAB!

If you’ve always wanted to find out if I present on video as well as I write… click here to find out!

I spent a lot of time in the DSC Labs booth at NAB, giving Chroma Du Monde demonstrations and teaching basic waveform/vectorscope tricks. PVC’s Scott Gentry stopped by and asked me to say a few words on video, and this is the result. Enjoy!

Click to audio / video »


Monday, April 18, 2011

A Mix of Film and HD Doesn’t Scare Arri’s Alexa

The client wanted contrasty toplight against seamless white, and then they wanted to intercut that with stock footage shot on film. Thanks to Arri’s Alexa, what the client wants—the client gets. In spades.

more »

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Training• (2) Comments• Most recent comments by: Morgan from PhotoSEL Studio Lighting, MichaelSanders, • Permalink


Friday, April 08, 2011

Where I’ll Be at NAB

In case you want to play “meet the troublemaker,” here’s how to find me.

I’m constantly amazed at how many readers I have, and if you’d like to amaze me more by stopping by and saying hi I’ll be in the DSC Labs booth (C10215, near Band Pro, Tiffen and Abel Cine) on Monday and Tuesday, with shorter appearances Wednesday and Thursday as I’ll be wandering around a bit more. I’m also on a DP Track panel with Geoff Boyle, FBKS, Roberto Schafer, ASC and Michael Bravin on Sunday in room 258, which I’m told is to the rear of the north hall, second floor.

And for those of you who are on the Cinematography Mailing List, I’ll be at the CML Party Tuesday night—although I’ll probably stop by the latest camera assessment screening first.

See you at NAB!


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ProVideo Coalition• (2) Comments• Most recent comments by: Art Adams, MichaelSanders, • Permalink


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NAB 2011 - SCCE Charts

Adam Wilt | 04/30- 05:25 PM

Hard numbers (such as they are) resulting from the Single Chip Camera Evaluation.

Steve Hullfish has already nicely described the Single Chip Camera Evaluation that Robert Primes, ASC organized at Zacuto’s behest. I just have a couple of comments to add, along with images of the three charts of actual numbers that emerged from the tests.

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Chris and Trish Meyer | 04/29- 01:21 PM

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