Art Adams

A native of Northern California, Art Adams has been in the film industry for 22 years--including the last 17 as a director of photography. After spending ten years in Hollywood, Art is now based in the San Francisco Bay Area. He has been published in HD Video Pro, American Cinematographer, Camera Operator Magazine, Film/Tape World and CineSource.

Art is a member of the International Cinematographers Guild (IATSE 600), the Society of Camera Operators (SOC), and is a trustee of the National Writers Union (UAW 1981).

His web site is at www.artadams.net.

The Best of Stunning Good Looks
LIGHTING STRATEGIES: Rough Guide to Illuminating a Bounce Card
LIGHTING STRATEGIES: Exploiting a Single Light Source
BOOK REVIEW: “How to Shoot Movies Without Shooting Yourself in the Foot”
LIGHTING STRATEGIES: Placing the Fill Light for Faces
LIGHTING STRATEGIES: What Makes Soft Lights Cast Soft Shadows?
For You, a Panel Discussion
LIGHTING STRATEGIES: Soft Light vs. Hard Light
Pulse Width Modulation is NOT Your Friend
LIGHTING STRATEGIES: Placing a Hard Key Light
The Simplest, Fastest Interview Lighting Setup—Ever.
The Future of Technology is You
Fill Light: The Underdog of Lighting
Blue Nile Shines Thanks to the Canon 5D and Apple Color
You’ve read my writing, now hear my talking
Anatomy of a Spot: T-Mobile
DSC Labs Hawk Chart: The Simplest Color Chart That You Can’t Live Without
Arri Alexa and Rosco LitePads Come Through for OnLive’s First National Spot
The Secrets of the Chroma Du Monde, Explained Live (on tape) at NAB!
A Mix of Film and HD Doesn’t Scare Arri’s Alexa
Where I’ll Be at NAB
The Secret Art of Slating: 25 Tips to Help You Slate Like a Pro
iPhone Apps: The Short List for the Average Cinematographer
Panasonic AF-100: The Good, The Bad, and The Ugly
Career Advice for the Young DP
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Complete Archives
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Sunday, June 19, 2011

Anatomy of a Spot: T-Mobile

What’s the best camera to use when shooting in an elevator? A small one. Hellooooo Canon 5D…

Over time I’ve come to respect the Canon 5D. It’s not the most user friendly of cameras, and it has some fairly serious faults, but if you can avoid the pitfalls it can make very pretty images.

more »

Cameras
GentryMedia Sister Sites
ProVideo Coalition
Lighting
Production
Tips
Training
Web Video• (1) Comments• Most recent comments by: Howard Newstate, • Permalink


Friday, June 17, 2011

DSC Labs Hawk Chart: The Simplest Color Chart That You Can’t Live Without

Wouldn’t it be great if someone designed an easy-to-use color chart that could be quickly and easily used in the field? Well, someone did. And they call it The Hawk.

It wasn’t until I worked at the DSC Labs booth at NAB that I discovered The Hawk… and it blew me away. It’s a very simple chart, but it offers a colorist (professional or amateur) the most critical information necessary to accurately neutralize your raw, log, or even WYSIWYG images.

more »

Cameras
GentryMedia Sister Sites
ProVideo Coalition
Post Production
Production
Tips
Training• (15) Comments• Most recent comments by: IEBA, IEBA, Stephen Taylor, Adam Wilt, Art Adams, Adam Wilt, Adam Wilt, Art Adams, Stephen Taylor, Art Adams, • Permalink


Saturday, June 11, 2011

Arri Alexa and Rosco LitePads Come Through for OnLive’s First National Spot

The project started out as a web-only teaser. When the client saw it they added another shoot day and turned it into a national spot. Here’s why, and how.

Originally slated to be a web-only spot, the first shoot day went so well that when the client saw the results they ordered a second shoot day, added an actor and made a $1m+ national ad buy.

more »


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