Art Adams

A native of Northern California, Art Adams has been in the film industry for 22 years--including the last 17 as a director of photography. After spending ten years in Hollywood, Art is now based in the San Francisco Bay Area. He has been published in HD Video Pro, American Cinematographer, Camera Operator Magazine, Film/Tape World and CineSource.

Art is a member of the International Cinematographers Guild (IATSE 600), the Society of Camera Operators (SOC), and is a trustee of the National Writers Union (UAW 1981).

His web site is at www.artadams.net.

The Best of Stunning Good Looks
LIGHTING STRATEGIES: Rough Guide to Illuminating a Bounce Card
LIGHTING STRATEGIES: Exploiting a Single Light Source
BOOK REVIEW: “How to Shoot Movies Without Shooting Yourself in the Foot”
LIGHTING STRATEGIES: Placing the Fill Light for Faces
LIGHTING STRATEGIES: What Makes Soft Lights Cast Soft Shadows?
For You, a Panel Discussion
LIGHTING STRATEGIES: Soft Light vs. Hard Light
Pulse Width Modulation is NOT Your Friend
LIGHTING STRATEGIES: Placing a Hard Key Light
The Simplest, Fastest Interview Lighting Setup—Ever.
The Future of Technology is You
Fill Light: The Underdog of Lighting
Blue Nile Shines Thanks to the Canon 5D and Apple Color
You’ve read my writing, now hear my talking
Anatomy of a Spot: T-Mobile
DSC Labs Hawk Chart: The Simplest Color Chart That You Can’t Live Without
Arri Alexa and Rosco LitePads Come Through for OnLive’s First National Spot
The Secrets of the Chroma Du Monde, Explained Live (on tape) at NAB!
A Mix of Film and HD Doesn’t Scare Arri’s Alexa
Where I’ll Be at NAB
The Secret Art of Slating: 25 Tips to Help You Slate Like a Pro
iPhone Apps: The Short List for the Average Cinematographer
Panasonic AF-100: The Good, The Bad, and The Ugly
Career Advice for the Young DP
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Thursday, November 17, 2011

The Simplest, Fastest Interview Lighting Setup—Ever.

Years in the making, this technique works in almost every situation and makes almost everyone look great. That’s about the best you can hope for when shooting talking heads on a tight schedule.

For a long time my primary source of employment was shooting corporate marketing communications videos. As these consist primarily of “talking head” interviews, I tried every lighting setup I could think of to make people look their best quickly, as many of these shoots have tight schedules and not much turnaround time between interviews. This setup is the result of years of experimentation.

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Training• (35) Comments• Most recent comments by: DJMears, Review Maze, Chris Lawes, Art Adams, Chris Lawes, Art Adams, Chris Lawes, Art Adams, Chris Lawes, Art Adams, • Permalink


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PsF’s missing workflow, Part 8: ClipWrap to the rescue

Allan Tépper | 11/30- 03:08 PM

Like a bridge over troubled waters, ClipWrap will now be the cure-all for AVCHD’s multiple weaknesses for many Mac video editors, at least in the short term.

In parts 1-3 of the PsF’s missing workflow series, we introduced the terms benign PsF & malignant PsF, and revealed the PsF status of several professional AVCHD cameras from 3 manufacturers (Canon, Panasonic, and Sony). In #4, we did the same with several HD video recorders from 6 different manufacturers. In #5, we revealed how one recorder manufacturer is offering its own “Band-Aid” software to counteract the inappropriate signals offered over HDMI by many camera manufacturers. In #6, I published an open letter to all pro AVCHD manufacturers. In #7, I covered how to deal with PsF on a progressive sequence in Premiere Pro CS5.5. Now in #8, I’ll reveal how the US$49.99 middleware known as ClipWrap will be the cure-all for all of AVCHD’s multiple weaknesses, including both types of PsF, at least in the short term.

Choosing the Right Green Screen Materials

Jeff Foster | 11/30- 02:43 PM

...and you’ll never find them at Home Depot!

Okay, you’ve seen the green screen “Kits” that come with some cheap lights, stands and a green screen cloth backdrop… or someone tells you to just go down to Home Depot and get a couple gallons of their “greenest” paint - a couple hundred bucks and you’re good to go, right? WRONG! A setup like that will be of little use if you’re seriously trying to get a decent matte. Without the right green screen materials, even the best lighting and camera won’t help you.

The entire green screen process is a careful balance of color & light - a very narrow spectrum of colored light that reflects back through the lens and is easily matted (or “keyed”) out with sophisticated software.

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