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Art Adams
A native of Northern California, Art Adams has been in the film industry for 22 years--including the last 17 as a director of photography. After spending ten years in Hollywood, Art is now based in the San Francisco Bay Area. He has been published in HD Video Pro, American Cinematographer, Camera Operator Magazine, Film/Tape World and CineSource. Art is a member of the International Cinematographers Guild (IATSE 600), the Society of Camera Operators (SOC), and is a trustee of the National Writers Union (UAW 1981). His web site is at www.artadams.net. 
The Best of Stunning Good LooksLIGHTING: Advanced Cucoloris Use Illustrated by a Solar EclipseCAMERAS: Food Fights with the FS700CAMERA MATH: The Importance of RatiosGEEK-OUT: The Matrix, ReloadedLighting Fire and Liquids: Playtime with the Sony FS700LED Light Tests: Flesh Tone and Color Comparison ShootoutBEHIND THE SCENES: Smoke in the Woods with the Canon 5DLED Light Tests: PRG Sponsors an LED Light ShootoutCANON C300: Trimming White Balance, Plus a Look at Daylight vs. Tungsten ColorCAMERAS: Now It’s Rocket ScienceLights, Camera, Kids: Shooting a Childish Spot for T-Mobile on the Canon 5DGEEK OUT: The Non-Technical Technical Guide to Sony OLED MonitorsLIGHTING STRATEGIES: Rough Guide to Illuminating a Bounce CardLIGHTING STRATEGIES: Exploiting a Single Light SourceBOOK REVIEW: “How to Shoot Movies Without Shooting Yourself in the Foot”LIGHTING STRATEGIES: Placing the Fill Light for FacesLIGHTING STRATEGIES: What Makes Soft Lights Cast Soft Shadows?For You, a Panel DiscussionLIGHTING STRATEGIES: Soft Light vs. Hard LightPulse Width Modulation is NOT Your FriendLIGHTING STRATEGIES: Placing a Hard Key LightThe Simplest, Fastest Interview Lighting Setup—Ever.The Future of Technology is YouFill Light: The Underdog of Lighting
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LIGHTING STRATEGIES: Rough Guide to Illuminating a Bounce CardLighting a bounce card is easy, right? Right… IF you know the basics. Here they are.
Is bounce light really just about aiming a light at a white card and walking away? No. There are a couple of tricks to getting the most out of your bounce source, and I can show them to you fairly quickly using a 4’x4’ bounce card as an example. more »LIGHTING STRATEGIES: Exploiting a Single Light SourceSometimes all it takes to make a beautiful picture is placing one light—as long as it’s the proper light source. This still photo shows an example of one style of soft lighting that’s been in use for centuries, and for good reason: it works.
There are few things more elegant than lighting a shot with a single light source. It doesn’t always work, but when it does—it’s magical. more »
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BOOK REVIEW: “How to Shoot Movies Without Shooting Yourself in the Foot”The best books about cinematography aren’t necessarily about the art of cinematography. They’re about getting all the other stuff out of the way so you can practice cinematography. This is the book that tells you what you didn’t know—but need to know—about becoming a cinematographer.
This book is not for everyone. If you don’t eat, breathe and live cinematography… maybe you should read something else. Seriously. This book may not be for you. (But if it is… you’d better not miss it.) more »
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LIGHTING STRATEGIES: Placing the Fill Light for FacesPlacing a fill light properly is possibly more important than placing a key light… and I can prove it!
In this article I wrote about classical key light placement and classical portraiture to illustrate how artists and cinematographers have traditionally gone about lighting faces. Fill light is often derided as the light that simply opens up the shadows, but it can do much more than that. It can have a shape and beauty all its own, and it can save you when your key light placement is not optimal. more »
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Marshall Debuts the Orchid, OR-2410
Grade 1 Monitor Delivers Extreme Color Accuracy On Set
Due to changes in camera technology, it’s now become possible to colorgrade on set instead of having to transfer it to another facility. Many DIT’s are using systems that empower cinematographers to apply the 3D color space on set.
DP Alex Buono Talks C300 At SF SuperMeet
SNL Veteran, Talks About Using the C300 For Network Television…
Recently I attended the 11th annual San Francisco Supermeet. Beyond some great lectures by some great speakers, there were a variety of different hardware manufacturers and software companies to show off their latest innovations to a very engaged crowd.
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