Art Adams

A native of Northern California, Art Adams has been in the film industry for 22 years--including the last 17 as a director of photography. After spending ten years in Hollywood, Art is now based in the San Francisco Bay Area. He has been published in HD Video Pro, American Cinematographer, Camera Operator Magazine, Film/Tape World and CineSource.

Art is a member of the International Cinematographers Guild (IATSE 600), the Society of Camera Operators (SOC), and is a trustee of the National Writers Union (UAW 1981).

His web site is at www.artadams.net.

The Best of Stunning Good Looks
CAMERAS: Food Fights with the FS700
CAMERA MATH: The Importance of Ratios
GEEK-OUT: The Matrix, Reloaded
Lighting Fire and Liquids: Playtime with the Sony FS700
LED Light Tests: Flesh Tone and Color Comparison Shootout
BEHIND THE SCENES: Smoke in the Woods with the Canon 5D
LED Light Tests: PRG Sponsors an LED Light Shootout
CANON C300: Trimming White Balance, Plus a Look at Daylight vs. Tungsten Color
CAMERAS: Now It’s Rocket Science
Lights, Camera, Kids: Shooting a Childish Spot for T-Mobile on the Canon 5D
GEEK OUT: The Non-Technical Technical Guide to Sony OLED Monitors
LIGHTING STRATEGIES: Rough Guide to Illuminating a Bounce Card
LIGHTING STRATEGIES: Exploiting a Single Light Source
BOOK REVIEW: “How to Shoot Movies Without Shooting Yourself in the Foot”
LIGHTING STRATEGIES: Placing the Fill Light for Faces
LIGHTING STRATEGIES: What Makes Soft Lights Cast Soft Shadows?
For You, a Panel Discussion
LIGHTING STRATEGIES: Soft Light vs. Hard Light
Pulse Width Modulation is NOT Your Friend
LIGHTING STRATEGIES: Placing a Hard Key Light
The Simplest, Fastest Interview Lighting Setup—Ever.
The Future of Technology is You
Fill Light: The Underdog of Lighting
Blue Nile Shines Thanks to the Canon 5D and Apple Color
May 2012
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Complete Archives
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Thursday, July 24, 2008

Ooops, we did it again

Wherein a small crew on a low budget makes an HVX-200 look vastly better than it ever should.

Recently I wrote of a wildly successful music video shoot I did with the HVX-200. Well, we did it again.

A few weeks ago I shot a music video project with director Jono Schaferkotter. The project turned out spectacularly well in spite of working with an eager, but inexperienced, crew and an HVX-200. Between picking shots that worked within the confines of what we could achieve with the gear we had, along with some basic color correction in Final Cut Studio using Magic Bullet Looks, the project looked much better than it had any right to, considering the budget was about $200.

more »

Cameras
Lighting
Production• (7) Comments• Most recent comments by: alexa, Art Adams, RC Fisher, chucksav, stupper57, Art Adams, chucksav, • Permalink


Friday, July 04, 2008

RED Build 16: A Camera Whose Time Has Come

Ah, sweet 16. How I’ve waited for thee. Finally, a camera I can work with.

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Cameras
Production• (4) Comments• Most recent comments by: billS, davhud, mXb, Steven Bradford, • Permalink


Thursday, June 26, 2008

Untrustworthy

I just got fired from a job because the producer decided I was untrustworthy. Huh?

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Business
Production• (9) Comments• Most recent comments by: Milo Hyson, Steven Bradford, DanConklin, Art Adams, Christian Glawe, Snow, Joel Smith, Art Adams, davhud, • Permalink


Monday, June 16, 2008

It’s not the budget, it’s where you put the camera!

Equipment doesn’t make the image; people do. I proved this on a music video recently where we had more people than equipment.

 

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Monday, May 12, 2008

The Compleat Idiot’s Guide to RED Post on a Budget

Written by a complete post idiot, these RED tips may make your life slightly easier

This is by no means a definitive manual on how to post RED footage. Rather, this is how I managed to work with R3D footage while creating a spec spot using the RED. Your mileage may vary. I expect to be flamed repeatedly regarding my handling of this shoot’s post process, but from the ashes I hope to extract some knowledge as to how to do it all better next time.

We did not record any sound on the shoot, so that part of the post process is not addressed. Yay!

For behind-the-scenes action, see Adam Wilt’s post on the shoot itself.

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Cameras
Editing
Post Production
Production• (14) Comments• Most recent comments by: Jessica, Jason Chocianowski, Jendra Jarnagin, Adam Wilt, Michael Scott, Mike Burton, Mike Prevette, Mike Burton, Mike Prevette, Mike Prevette, • Permalink


Saturday, May 10, 2008

The Debut: Wii Spec Spot, shot on RED, now online at PVC

image

Here it is, finally finished. Phew! Now I know why I’m not in post production. I’ll write a blog entry on my stupid post mistakes later; for now, enjoy!

Details that may be interesting to the reader:

Shot 4k 2:1

Edited in 2k on Final Cut Pro

Redcode 36

Color correction applied to RedLog-exported footage from RedCine, using Colorista

Zeiss Ultra Primes, mostly at T2

Schneider True-Cut IR filter used on every shot except for the TV (16mm Ultra Prime saw some off-angle cyan vignetting)

All shots daylight- or 4500k-balanced (the TV had to be shot under a daylight balance, for proper color, so I shot everything else daylight for consistency) except for the ceiling shot, which was done at 3200k to keep the light bulbs from going too warm

There’s one shot that was done on a Lensbaby. See if you can pick it out.

More soon.


Cameras
Lighting
Production• (6) Comments• Most recent comments by: Mako, Luc Meisel, sam, Allan, sam, david winters, • Permalink


Friday, May 02, 2008

My first RED shoot: The training wheels come off!

image

Okay, I have to admit it: I now like this camera more than I thought I would.

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Cameras
Lighting
Production• (2) Comments• Most recent comments by: Luc Meisel, Ian Hylands, • Permalink


Saturday, March 22, 2008

Power Windows: Coloring Correction with Training Wheels

If I’m not tweaking color I can’t screw up as badly

Like a lot of people with Final Cut Pro or After Effects, I’m trying to become a crack colorist in the privacy of my own home. It’s unlikely to happen anytime soon as I just don’t have the training or the time to take on a second full time career. But—that doesn’t mean I can’t do a little bit of damage to my own footage when I want to experiment. Or when I’m too cheap to hire someone else to do it.

There’s been much discussion on the Cinematography Mailing List about rookie colorists and why it’s a bad idea to try to do these things yourself on a wing and a prayer, but I figure the more I work on my footage the more I’ll learn about giving others the kinds of images that they can improve on my behalf in the future. I’ve done the same thing editing my own footage, and I’ve learned a hell of a lot not just about shooting for editors but also how to fix the kinds of mistakes that just happen on sets when we’re working against time and budget.

I don’t have a color critical monitor, and as much as I’ve tried to calibrate my Apple Cinema Displays to look something like what I might find on a badly tuned TV set in a third world nation, I can’t quite get close enough to feel comfortable. If I’m working with a piece of footage that’s been horribly screwed up in post by someone else (I once shot some jeans spots where the client decided the whole thing should have a blue cast because, well, jeans are blue, and isn’t that a good enough reason?) I can bring it back to normal, but creating rich sophisticated looks on a questionably-calibrated computer LCD is a little frustrating.

The one thing I can’t screw up too much is luminance, and the single most beneficial thing I can do to my 8-bit HD footage is to pop in a Power Window and reduce bright unclipped areas that I couldn’t control during shooting. This is super simple in a telecine suite on someone else’s dime, but where I live and work HD footage is made on the set and never touched again. That’s fine, we do good work anyway, but it’s nice to have the opportunity to take footage to the next level. And since I’m only affecting brightness, which I can judge reasonably well on a computer screen and via waveform, I’ve got a lot more confidence controlling luminance alone than if I decided to cool the shadows and warm the highlights with any degree of finesse.

I’ve got Digital Film Tools 55mm, Apple’s Color, and Magic Bullet’s Colorista, and all can do vignettes (frequently called Power Windows because that’s they’re designated on a high-end Da Vinci color corrector). So far, for ease of use, Colorista wins hands down. It’s incredibly simple to quickly create a Power Window.

In this shot, from a Microsoft Zune spot shot on a Varicam (with a Pro35, Zeiss Super Speeds, and while riding a Steadicam operated by Tim Bellen) I’ve always been bugged by not being able to cut the laptop brightness down a bit. We were shooting in a cafe in Santa Cruz, and our morning ritual saw the crew standing around on top of a train trestle for two hours waiting to shoot the first shot while the day’s creative was re-written. As a result we ended up in this cafe shooting day/interiors after the sun went down. It ended up being a 17 hour day, and at some point our mission became doing the best we could before the poor Steadicam operator went numb from the waist down. (Every single shot for two days was a Steadicam shot. Every. Single. Shot.)

In this case the ambient light was established by erecting a couple of 12x12 gryffs in front of the windows on one side of the restaurant and bouncing PARs off them to recreate the daylight look. After that it became fairly simple to wheel around some Kino Flo Image 80’s to quickly shape whatever area we were shooting in. In this case we propped an Image 80, with 216 on it, on a table in front of our actress and started rolling. She looked great; the laptop looked hot but it wasn’t horrible, and my hope was that the viewer would be more interested in her than the laptop.

These stills are a little deceptive because the laptop looks better here than it does on DVCProHD, but take my word for it—the brightness competes a bit with the actress’s face. Not a lot, but enough that I wanted to try to focus a little more attention on her.

Colorista’s controls are very simple: you pick a vignette shape (ellipse or rectangle), place a top point and bottom point, set a width using a slider, feather, and done. You can see the vignette as a shape alone or as a red mask on top of your footage. Tracking is done in the usual way in Final Cut Pro, by plotting key frames on a timeline. (I have After Effects but haven’t learned it yet. Who has time???)

I’m going to go through all of this Zune footage and look for opportunities to focus attention by darkening corners and edges. I used to have this done to film all the time but I’ve yet to get any of my HD footage in front of a professional colorist. I’ve got great DIT’s who paint my cameras phenomenally well, but being able to dodge-and-burn HD images after the fact is a wonderful, wonderful thing. It will only ever end up being seen on my reel… but that’s where it counts.

(I’m in the process of reading “The Art and Technique of Digital Color Correction,” by Steve Hullfish. It’s a great primer on the art and craft of coloring. Highly recommended.)


Cameras
Post Production
Production
Visual Effects• (1) Comments• Most recent comments by: Laptoper, • Permalink


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Final Cut Pro X Multicam Editing webinar now available on-demand
Scott Simmons

Plus a little screencast in this blog post on a topic we didn’t get to cover.

CAMERAS: Food Fights with the FS700
Art Adams

You want 240fps 1920x1080? I’ve got your high-speed HD right here… for less than $10K.

How to get good production dialogue
Matt Jeppsen

Use a boom mic and some common sense!

After Effects Apprentice Free Video: Using Parenting to Animate Layers as a Unit
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Taking advantage of parenting, multiple 3D views, and AE’s built-in calculator to coordinate a multi-layer animation.

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Final Cut Pro X Multicam Editing webinar now available on-demand

Scott Simmons | 05/15- 06:10 PM

Plus a little screencast in this blog post on a topic we didn’t get to cover.

I had great fun last week presenting the Final Cut Pro X multicam editing webinar for Moviola Filmmaking Webinars. It was a lightning fast 90 minutes and we covered a lot of ground but we didn’t get through everything I wanted to cover. The On-Demand version can be purchased and I recorded an extra screencast about one topic that I didn’t get to cover in the webinar. Check it out after the jump.

 

CAMERAS: Food Fights with the FS700

Art Adams | 05/15- 04:41 PM

You want 240fps 1920x1080? I’ve got your high-speed HD right here… for less than $10K.

When Adam Wilt and I shot “Fire and Ice” together on a prototype FS700 we had no idea that it would be shown at NAB… and that it would be hit. We wanted to do more, so we pitched Sony a commercial concept for a local company that involved high speed “veggie baseball.” Guess what: they sent us an FS700 again. Edible baseball never looked so good.

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