ProVideo Coalition.com: Stunning Good Looks by Art Adams

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Art Adams A native of Northern California, Art Adams spent ten years in LA--first at film school (Loyola Marymount) and then working in the film industry. He started out as a camera assistant on low budget features and worked his way into spots, music videos, features, sitcoms and episodic television shows. He transitioned from assistant to operator to DP by the time he returned to the San Francisco Bay Area in 1993. Currently Art focuses his energies on shooting spots and high end corporate productions, as well as special venue and blue/green screen projects. He likes jobs that make his brain hurt with ingenuity and cleverness. He has been published in HD Video Pro, American Cinematographer, Camera Operator Magazine and Film/Tape World. November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 April 2008 March 2008 February 2008 Complete Archives Category Archives My First Shoot with the Sony F35 The RED Outdoors Lighting Simply for the RED The RED Camera and Green Screen More Fun with RED What I’ve learned about the RED in the last three days The HVX-200 Strikes Again No on Prop 8 (California)—shot on RED Green, Magenta and RED “Conversation”: Anatomy of Another HD Spot I Decide: Anatomy of a No-Budget HD Spot The Thorons: Anatomy of an HD Spot Why “Exposing to the Right” Works on the RED RED Workflow Redux Too Much Data! The Secret of P2 Slating Rewiring Wired Composition Occurs in both Space and Time What Wired Didn’t Understand about Depth of Field Wired Magazine Gets the RED Totally Wrong RGB and the F23 The Swing of Things Advice to a Camera Trainee The Fine Art of Negotiating Make the Entrance Pupil Your Friend	Thursday, August 14, 2008 The Swing of Things Using tilt/shift lenses for good instead of evil I recently shot a museum project where the style required almost exclusive use of tilt/shift lenses. (We occasionally used a Zeiss 14mm prime, but that was rare.) It was a lot of fun, but I remember how tilt/shifts were a considerable mystery before I used them for the first time. Here’s the nickel tour of how to use these lenses. more » Cameras • Production • Training • (2) Comments • Most recent comments by: billS, billS, • Permalink Wednesday, August 13, 2008 Advice to a Camera Trainee What I’d tell someone who starts a job as a camera PA--tomorrow! A film student, who I’ve been mentoring, landed a job on a low-budget RED project as camera PA. He sent me an email saying he’s starting the job tomorrow, and what should he know? Here’s the email I sent him to prep him for his first real camera department job: more » Cameras • Production • Training • (0) Comments • • Permalink Thursday, August 07, 2008 The Fine Art of Negotiating I should learn how to do it sometime. I received a cryptic email the other day: “A director we’ve hired asked for you. Please tell us your rates and fees for a one day corporate project.” more » Production • (2) Comments • Most recent comments by: davhud, Stephan, • Permalink Tuesday, August 05, 2008 Make the Entrance Pupil Your Friend Eliminate parallax errors on pans and tilts (for fun and profit) I’m helping a friend build a three RED camera panoramic camera system that will shoot a 180 image, combining three 60 degree images in post. One of the more important things to consider when doing this kind of work is finding, and aligning, the “pivot point” of each lens to eliminate parallax errors that can occur during panning and tilting. more » Cameras • Hardware • Production • Training • (2) Comments • Most recent comments by: billS, Scott Gentry, • Permalink Saturday, August 02, 2008 Tip from the Trenches Learn from the mistakes of others: White Balancing I hate white balancing, and I try never to do it. If you must, here’s when and where to do it. more » Cameras • Production • Training • (1) Comments • Most recent comments by: davhud, • Permalink Monday, July 28, 2008 Go craaaaazy: fill from the key side! Lighting isn’t a formula--unless you find one that works. Like this one. In a recent article I wrote about how I like to fill from the key side, and I’ve since received a couple of requests for an explanation of what I’m talking about. more » Lighting • Production • (7) Comments • Most recent comments by: Steven Bradford, Adam Wilt, Art Adams, Rob, Scott Gentry, rawbee, Milo Hyson, • Permalink Friday, July 25, 2008 It’s still not the camera! My recent shoots with the HVX-200 don’t look good just because of the camera. It’s how we used it. Today, on the CML-Basics list, someone posted that they liked the look of my recent HVX-200 projects so much that they were thinking of asking for an HVX-200 on their next low-budget feature project. This was my response: more » Cameras • Lighting • Production • (6) Comments • Most recent comments by: billS, Mike70, Art Adams, Mike70, Nathan Beaman, Steve Hullfish, • Permalink Thursday, July 24, 2008 Ooops, we did it again Wherein a small crew on a low budget makes an HVX-200 look vastly better than it ever should. Recently I wrote of a wildly successful music video shoot I did with the HVX-200. Well, we did it again. A few weeks ago I shot a music video project with director Jono Schaferkotter. The project turned out spectacularly well in spite of working with an eager, but inexperienced, crew and an HVX-200. Between picking shots that worked within the confines of what we could achieve with the gear we had, along with some basic color correction in Final Cut Studio using Magic Bullet Looks, the project looked much better than it had any right to, considering the budget was about $200. more » Cameras • Lighting • Production • (6) Comments • Most recent comments by: Art Adams, RC Fisher, chucksav, stupper57, Art Adams, chucksav, • Permalink Page 3 of 5 pages « First < 1 2 3 4 5 >	3D Audio Budgeting Business Cameras Distribution Editing Hardware Interactive Lighting Motion Graphics NAB '08 Pre-Production Production Post Production Training Visual Effects My First Shoot with the Sony F35 Art Adams \| 11/16- 06:41 PM *In which a series of tests becomes the fastest spec spot shoot in history* About a week and a half ago I received an email from Leigh Blicher, partner at The RED Outdoors Art Adams \| 11/14- 01:44 PM *This spot would have been hell if I hadn’t used the RED* This spot was part of a web campaign for California’s No on Prop 8 campaign. In my Lighting Simply for the RED Art Adams \| 11/13- 01:23 PM *Two PARs, a couple of bounce cards and some grid cloth make this spot shine* A while back I posted a Quicktime movie of Advertisements