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Art Adams
A native of Northern California, Art Adams has been in the film industry for 22 years--including the last 17 as a director of photography. After spending ten years in Hollywood, Art is now based in the San Francisco Bay Area. He has been published in HD Video Pro, American Cinematographer, Camera Operator Magazine, Film/Tape World and CineSource. Art is a member of the International Cinematographers Guild (IATSE 600), the Society of Camera Operators (SOC), and is a trustee of the National Writers Union (UAW 1981). His web site is at www.artadams.net. 
The Best of Stunning Good LooksCAMERAS: Food Fights with the FS700CAMERA MATH: The Importance of RatiosGEEK-OUT: The Matrix, ReloadedLighting Fire and Liquids: Playtime with the Sony FS700LED Light Tests: Flesh Tone and Color Comparison ShootoutBEHIND THE SCENES: Smoke in the Woods with the Canon 5DLED Light Tests: PRG Sponsors an LED Light ShootoutCANON C300: Trimming White Balance, Plus a Look at Daylight vs. Tungsten ColorCAMERAS: Now It’s Rocket ScienceLights, Camera, Kids: Shooting a Childish Spot for T-Mobile on the Canon 5DGEEK OUT: The Non-Technical Technical Guide to Sony OLED MonitorsLIGHTING STRATEGIES: Rough Guide to Illuminating a Bounce CardLIGHTING STRATEGIES: Exploiting a Single Light SourceBOOK REVIEW: “How to Shoot Movies Without Shooting Yourself in the Foot”LIGHTING STRATEGIES: Placing the Fill Light for FacesLIGHTING STRATEGIES: What Makes Soft Lights Cast Soft Shadows?For You, a Panel DiscussionLIGHTING STRATEGIES: Soft Light vs. Hard LightPulse Width Modulation is NOT Your FriendLIGHTING STRATEGIES: Placing a Hard Key LightThe Simplest, Fastest Interview Lighting Setup—Ever.The Future of Technology is YouFill Light: The Underdog of LightingBlue Nile Shines Thanks to the Canon 5D and Apple Color
May 2012April 2012March 2012January 2012December 2011November 2011October 2011September 2011July 2011June 2011April 2011February 2011January 2011December 2010October 2010September 2010August 2010July 2010June 2010April 2010March 2010February 2010January 2010November 2009October 2009September 2009August 2009July 2009June 2009May 2009April 2009March 2009February 2009January 2009November 2008October 2008September 2008August 2008July 2008June 2008May 2008April 2008March 2008February 2008Complete Archives
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Fill Light: The Underdog of LightingFill light isn’t just for controlling contrast; its quality and placement can make or break your shot.
The day I stop learning about lighting will be the day my EKG goes flatline. There’s an extraordinary amount to learn and absorb, and I doubt I’ll ever learn all of it. That’s okay, because it means I’ll never run out of new things to learn. My most recent fixation is on the one light many think about the least: the fill light. more »
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Blue Nile Shines Thanks to the Canon 5D and Apple ColorOne more chapter in my “It’s not the camera, it’s the creativity behind the camera” series.
One of the best things about this business is that greatness lurks around every corner. If you are resourceful and creative you’ll find it well enough. more »
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You’ve read my writing, now hear my talkingYup, I got interviewed. If you have an hour to spare, here’s where to find it.
Izzy Hyman, of the website Izzy Video, interviewed me yesterday for his “Meet the Shooter” series. more »
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Anatomy of a Spot: T-MobileWhat’s the best camera to use when shooting in an elevator? A small one. Hellooooo Canon 5D…
Over time I’ve come to respect the Canon 5D. It’s not the most user friendly of cameras, and it has some fairly serious faults, but if you can avoid the pitfalls it can make very pretty images. more »
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Advertisement DSC Labs Hawk Chart: The Simplest Color Chart That You Can’t Live WithoutWouldn’t it be great if someone designed an easy-to-use color chart that could be quickly and easily used in the field? Well, someone did. And they call it The Hawk.
It wasn’t until I worked at the DSC Labs booth at NAB that I discovered The Hawk… and it blew me away. It’s a very simple chart, but it offers a colorist (professional or amateur) the most critical information necessary to accurately neutralize your raw, log, or even WYSIWYG images. more »
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Adam Wilt,
Adam Wilt,
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Arri Alexa and Rosco LitePads Come Through for OnLive’s First National SpotThe project started out as a web-only teaser. When the client saw it they added another shoot day and turned it into a national spot. Here’s why, and how.
Originally slated to be a web-only spot, the first shoot day went so well that when the client saw the results they ordered a second shoot day, added an actor and made a $1m+ national ad buy. more »
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A Mix of Film and HD Doesn’t Scare Arri’s Alexa
The client wanted contrasty toplight against seamless white, and then they wanted to intercut that with stock footage shot on film. Thanks to Arri’s Alexa, what the client wants—the client gets. In spades. more »
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The Secret Art of Slating: 25 Tips to Help You Slate Like a ProTake these to heart and become the editor’s best friend.
Slate training was my introduction to one of the most important tenets of filmmaking: always think of the next person down the production line. In the case of slating, this means taking care of the poor assistant editor who has to sync and track dailies based on your notes and your slating technique. more »
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Final Cut Pro X Multicam Editing webinar now available on-demand
Plus a little screencast in this blog post on a topic we didn’t get to cover.
I had great fun last week presenting the Final Cut Pro X multicam editing webinar for Moviola Filmmaking Webinars. It was a lightning fast 90 minutes and we covered a lot of ground but we didn’t get through everything I wanted to cover. The On-Demand version can be purchased and I recorded an extra screencast about one topic that I didn’t get to cover in the webinar. Check it out after the jump.
CAMERAS: Food Fights with the FS700
You want 240fps 1920x1080? I’ve got your high-speed HD right here… for less than $10K.
When Adam Wilt and I shot “Fire and Ice” together on a prototype FS700 we had no idea that it would be shown at NAB… and that it would be hit. We wanted to do more, so we pitched Sony a commercial concept for a local company that involved high speed “veggie baseball.” Guess what: they sent us an FS700 again. Edible baseball never looked so good.
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