Art Adams
A native of Northern California, Art Adams spent ten years in LA--first at film school (Loyola Marymount) and then working in the film industry. He started out as a camera assistant on low budget features and worked his way into spots, music videos, features, sitcoms and episodic television shows. He transitioned from assistant to operator to DP by the time he returned to the San Francisco Bay Area in 1993.
Currently Art focuses his energies on shooting spots and high end corporate productions, as well as special venue and blue/green screen projects. He likes jobs that make his brain hurt with ingenuity and cleverness. He has been published in HD Video Pro, American Cinematographer, Camera Operator Magazine and Film/Tape World.
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Monday, September 29, 2008
Wherein a great group of people come together for a good cause
This was the first project shot for California’s No on Prop 8 campaign. In an attempt to reach out to young voters I recruited my cousin Catherine, and her best friend Austin, to record an appeal for youth to get up and vote down Prop 8. They’re both politically active and immediately said “yes” to the project.
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Saturday, September 27, 2008
This white paper from Adobe explains it all without making my eyes bleed.
There’s been a lot of talk about “exposing to the right” in the RED community: instead of relying solely on your meter, the idea is to watch the RED’s histograms and use whatever room is available on the right side. If your meter says to shoot at 2.8, and there’s nothing hitting the right side of the histogram, open up the stop and move all the values over until something clips or you run out of stop.
I did this on my last two RED shoots and it worked great. Using REDSpace as my color and gamma preset allowed me to see more-or-less exactly how the image would be seen once processed using those settings in post, and by setting the zebras to come on at their maximum of 103 (I assume that’s 103 ire on a scale of 0-109) I could use them the same way I would on any other HD camera. Processing the footage through RedRushes using the REDSpace preset resulted in images that were very close to what I saw on location while still offering me all the grading latitude that I’d expect from RED raw footage.
This white paper on Adobe’s web site explains what “expose to the right” is and why it works. I highly recommend it.
Saturday, September 13, 2008
I might be just winging it, but darned if it don’t work!
I haven’t yet found a manual for working with RED footage. The methods that I’ve discovered have been cobbled together by searching through thousands of posts on Reduser.net (which has a very low signal-to-noise ratio), hundreds of posts on the Cinematography Mailing List, and just making stuff up.
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Friday, September 05, 2008
In a world where tape is disappearing, how do I inexpensively backup all my data shoots?
I’m going into a RED shoot this weekend and I’ve realized my hard drives are full. Now what?
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Sunday, August 24, 2008
Do this to see your editor weep with joy
Yesterday I shot a political spot with Simon Sommerfeld, a friend who saved the day after I pitched the concept for this no-budget spot to an agency that then said, “We’ll take it--make it as fast as you can for no money.”
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Monday, June 16, 2008
Equipment doesn’t make the image; people do. I proved this on a music video recently where we had more people than equipment.
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Monday, May 12, 2008
Written by a complete post idiot, these RED tips may make your life slightly easier
This is by no means a definitive manual on how to post RED footage. Rather, this is how I managed to work with R3D footage while creating a spec spot using the RED. Your mileage may vary. I expect to be flamed repeatedly regarding my handling of this shoot’s post process, but from the ashes I hope to extract some knowledge as to how to do it all better next time.
We did not record any sound on the shoot, so that part of the post process is not addressed. Yay!
For behind-the-scenes action, see Adam Wilt’s post on the shoot itself.
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Friday, April 11, 2008
The idea behind this test was to underexpose a neutral reference and see at what point the RED’s noise becomes too much of an issue. Using Colorista in Final Cut Pro, I put 18% gray at 50 units on the waveform monitor for each exposure, effectively “printing up” each exposure to see how much “grain” (noise) showed up. Some of this is exaggerated by compression artifacts, but I think you can get a good feel for what’s going on.
I’m not sure how this would look on a film out, but to me there isn’t a ton of difference between noise levels at 320 and 640, although I think I’m more comfortable rating the camera at 320. I start seeing reduced contrast at EI 1280, which I really wouldn’t want to try on a paid job.
Compressed via FCP Compressor, H.264.
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steve martin | 10/10- 10:09 AM
Steve Martin takes us step by step to changing speeds in Motion
Steve Hullfish | 10/09- 08:38 PM
Four more Gems - these aren’t sexy but they work! OK, this won’t be a sexy tips week, but it’ll be useful. Sometimes sexy sells, but in economic times…
Scott Bates | 10/09- 09:31 AM
16x9 lovin With the prevelance of flat screens and digital transition, it’s time to stop worrying about 4x3. That statement might seem a bit lame, as…
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