Art Adams

A native of Northern California, Art Adams has been in the film industry for 22 years--including the last 17 as a director of photography. After spending ten years in Hollywood, Art is now based in the San Francisco Bay Area. He has been published in HD Video Pro, American Cinematographer, Camera Operator Magazine, Film/Tape World and CineSource.

Art is a member of the International Cinematographers Guild (IATSE 600), the Society of Camera Operators (SOC), and is a trustee of the National Writers Union (UAW 1981).

His web site is at www.artadams.net.

The Best of Stunning Good Looks
CAMERAS: Food Fights with the FS700
CAMERA MATH: The Importance of Ratios
GEEK-OUT: The Matrix, Reloaded
Lighting Fire and Liquids: Playtime with the Sony FS700
LED Light Tests: Flesh Tone and Color Comparison Shootout
BEHIND THE SCENES: Smoke in the Woods with the Canon 5D
LED Light Tests: PRG Sponsors an LED Light Shootout
CANON C300: Trimming White Balance, Plus a Look at Daylight vs. Tungsten Color
CAMERAS: Now It’s Rocket Science
Lights, Camera, Kids: Shooting a Childish Spot for T-Mobile on the Canon 5D
GEEK OUT: The Non-Technical Technical Guide to Sony OLED Monitors
LIGHTING STRATEGIES: Rough Guide to Illuminating a Bounce Card
LIGHTING STRATEGIES: Exploiting a Single Light Source
BOOK REVIEW: “How to Shoot Movies Without Shooting Yourself in the Foot”
LIGHTING STRATEGIES: Placing the Fill Light for Faces
LIGHTING STRATEGIES: What Makes Soft Lights Cast Soft Shadows?
For You, a Panel Discussion
LIGHTING STRATEGIES: Soft Light vs. Hard Light
Pulse Width Modulation is NOT Your Friend
LIGHTING STRATEGIES: Placing a Hard Key Light
The Simplest, Fastest Interview Lighting Setup—Ever.
The Future of Technology is You
Fill Light: The Underdog of Lighting
Blue Nile Shines Thanks to the Canon 5D and Apple Color
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Complete Archives
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Friday, January 20, 2012

BOOK REVIEW: “How to Shoot Movies Without Shooting Yourself in the Foot”

The best books about cinematography aren’t necessarily about the art of cinematography. They’re about getting all the other stuff out of the way so you can practice cinematography. This is the book that tells you what you didn’t know—but need to know—about becoming a cinematographer.

This book is not for everyone. If you don’t eat, breathe and live cinematography… maybe you should read something else. Seriously. This book may not be for you. (But if it is… you’d better not miss it.)

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Tuesday, January 17, 2012

LIGHTING STRATEGIES: Placing the Fill Light for Faces

Placing a fill light properly is possibly more important than placing a key light… and I can prove it!

In this article I wrote about classical key light placement and classical portraiture to illustrate how artists and cinematographers have traditionally gone about lighting faces. Fill light is often derided as the light that simply opens up the shadows, but it can do much more than that. It can have a shape and beauty all its own, and it can save you when your key light placement is not optimal.

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Tuesday, December 27, 2011

LIGHTING STRATEGIES: What Makes Soft Lights Cast Soft Shadows?

When it comes to soft light, size matters.

It’s one thing to understand that soft sources make soft shadows. It’s another thing to understand why. Fortunately a friend from the insect world can help us if we will look at soft light through his eyes.

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Wednesday, December 21, 2011

LIGHTING STRATEGIES: Soft Light vs. Hard Light

Hard lights are great for textures, but soft lights are great for defining spaces.

In a previous article I described how to place a hard key light. In this article I’ll look at why soft sources are a bit more realistic in color cinematography, require less precise placement, and can help define the volume of a space.

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Training• (5) Comments• Most recent comments by: Gabriel de Bourg, Art Adams, Rob, Art Adams, Rob, • Permalink



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Thursday, December 15, 2011

Pulse Width Modulation is NOT Your Friend

What you don’t know about PWM may ruin your next shot—particularly if you’re using a camera with a rolling shutter!

Here’s the deal: there’s this thing called “pulse width modulation,” and under certain conditions it doesn’t play well with rolling shutter cameras. Most of the time it’s no problem, but we don’t get phone calls from post when there’s no problem. Here’s how to avoid that phone call.

more »Click to audio / video »

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Tips• (7) Comments• Most recent comments by: David Hepburn, Art Adams, Chris Teague, Art Adams, Neil, Art Adams, Rob, • Permalink


Tuesday, December 13, 2011

LIGHTING STRATEGIES: Placing a Hard Key Light

Hard light and faces… do they go together? The short answer is yes… but be careful!

The most important thing you will ever learn about lighting is this: LIGHTING IS NOT A FORMULA. Learning about lighting, though, is a process of becoming aware, and in this first of many articles I’m going I’m going to try to increase your awareness of one specific thing per article. The more awareness you have the more easily you’ll be able to adapt your lighting to your circumstances because you’ll see, with your own eyes, what you need to do to make an image that satisfies your inner artist.

I think the best place to start is with classical key light placement. This knowledge is not something you will use verbatim as this is not a style that is in vogue at the moment. The underlying principles, however, should be of daily benefit.

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Training• (4) Comments• Most recent comments by: Rob, Art Adams, c4sp3r, Rob, • Permalink


Thursday, November 17, 2011

The Simplest, Fastest Interview Lighting Setup—Ever.

Years in the making, this technique works in almost every situation and makes almost everyone look great. That’s about the best you can hope for when shooting talking heads on a tight schedule.

For a long time my primary source of employment was shooting corporate marketing communications videos. As these consist primarily of “talking head” interviews, I tried every lighting setup I could think of to make people look their best quickly, as many of these shoots have tight schedules and not much turnaround time between interviews. This setup is the result of years of experimentation.

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Training• (35) Comments• Most recent comments by: DJMears, Review Maze, Chris Lawes, Art Adams, Chris Lawes, Art Adams, Chris Lawes, Art Adams, Chris Lawes, Art Adams, • Permalink


Tuesday, September 27, 2011

Fill Light: The Underdog of Lighting

Fill light isn’t just for controlling contrast; its quality and placement can make or break your shot.

The day I stop learning about lighting will be the day my EKG goes flatline. There’s an extraordinary amount to learn and absorb, and I doubt I’ll ever learn all of it. That’s okay, because it means I’ll never run out of new things to learn. My most recent fixation is on the one light many think about the least: the fill light.

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Plus a little screencast in this blog post on a topic we didn’t get to cover.

CAMERAS: Food Fights with the FS700
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Final Cut Pro X Multicam Editing webinar now available on-demand

Scott Simmons | 05/15- 06:10 PM

Plus a little screencast in this blog post on a topic we didn’t get to cover.

I had great fun last week presenting the Final Cut Pro X multicam editing webinar for Moviola Filmmaking Webinars. It was a lightning fast 90 minutes and we covered a lot of ground but we didn’t get through everything I wanted to cover. The On-Demand version can be purchased and I recorded an extra screencast about one topic that I didn’t get to cover in the webinar. Check it out after the jump.

 

CAMERAS: Food Fights with the FS700

Art Adams | 05/15- 04:41 PM

You want 240fps 1920x1080? I’ve got your high-speed HD right here… for less than $10K.

When Adam Wilt and I shot “Fire and Ice” together on a prototype FS700 we had no idea that it would be shown at NAB… and that it would be hit. We wanted to do more, so we pitched Sony a commercial concept for a local company that involved high speed “veggie baseball.” Guess what: they sent us an FS700 again. Edible baseball never looked so good.

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