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Art Adams
A native of Northern California, Art Adams has been in the film industry for 22 years--including the last 17 as a director of photography. After spending ten years in Hollywood, Art is now based in the San Francisco Bay Area. He has been published in HD Video Pro, American Cinematographer, Camera Operator Magazine, Film/Tape World and CineSource. Art is a member of the International Cinematographers Guild (IATSE 600), the Society of Camera Operators (SOC), and is a trustee of the National Writers Union (UAW 1981). His web site is at www.artadams.net. 
The Best of Stunning Good LooksCAMERAS: Food Fights with the FS700CAMERA MATH: The Importance of RatiosGEEK-OUT: The Matrix, ReloadedLighting Fire and Liquids: Playtime with the Sony FS700LED Light Tests: Flesh Tone and Color Comparison ShootoutBEHIND THE SCENES: Smoke in the Woods with the Canon 5DLED Light Tests: PRG Sponsors an LED Light ShootoutCANON C300: Trimming White Balance, Plus a Look at Daylight vs. Tungsten ColorCAMERAS: Now It’s Rocket ScienceLights, Camera, Kids: Shooting a Childish Spot for T-Mobile on the Canon 5DGEEK OUT: The Non-Technical Technical Guide to Sony OLED MonitorsLIGHTING STRATEGIES: Rough Guide to Illuminating a Bounce CardLIGHTING STRATEGIES: Exploiting a Single Light SourceBOOK REVIEW: “How to Shoot Movies Without Shooting Yourself in the Foot”LIGHTING STRATEGIES: Placing the Fill Light for FacesLIGHTING STRATEGIES: What Makes Soft Lights Cast Soft Shadows?For You, a Panel DiscussionLIGHTING STRATEGIES: Soft Light vs. Hard LightPulse Width Modulation is NOT Your FriendLIGHTING STRATEGIES: Placing a Hard Key LightThe Simplest, Fastest Interview Lighting Setup—Ever.The Future of Technology is YouFill Light: The Underdog of LightingBlue Nile Shines Thanks to the Canon 5D and Apple Color
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DSC Labs Hawk Chart: The Simplest Color Chart That You Can’t Live WithoutWouldn’t it be great if someone designed an easy-to-use color chart that could be quickly and easily used in the field? Well, someone did. And they call it The Hawk.
It wasn’t until I worked at the DSC Labs booth at NAB that I discovered The Hawk… and it blew me away. It’s a very simple chart, but it offers a colorist (professional or amateur) the most critical information necessary to accurately neutralize your raw, log, or even WYSIWYG images. more »
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Arri Alexa and Rosco LitePads Come Through for OnLive’s First National SpotThe project started out as a web-only teaser. When the client saw it they added another shoot day and turned it into a national spot. Here’s why, and how.
Originally slated to be a web-only spot, the first shoot day went so well that when the client saw the results they ordered a second shoot day, added an actor and made a $1m+ national ad buy. more »
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iPhone Apps: The Short List for the Average CinematographerOf all the apps I’ve found, these are the most helpful.
It seems everyone and their sister’s friend’s cousin has made a list of indispensable cinematography iPhone apps. Now it’s my turn. Let’s see how original I am. more »
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Panasonic AF-100: The Good, The Bad, and The UglyDirector Ian McCamey, Adam Wilt and myself take the AF-100 out for a spin in real world conditions.
The Panasonic AF-100 is getting a lot of buzz as a possible HDSLR killer. We used it in the real world in place of an HDSLR, and now we know. And soon, so will you. Read on… more »
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Advertisement Phantom Adventures: 1000fps on a BudgetA $250,000 camera, 60,000w of tungsten lighting, 1000fps, kids, animals… what could go wrong? Not much, as it turns out.
A while back I wrote this article about some high speed tests I did in preparation for an upcoming regional spot. The results convinced the client, Rambus, that the extra expense of shooting their upcoming spots at 1000fps was well worth it. more »Alexa ISO Settings: The Least You Need to KnowChanging an HD camera’s ISO has a greater impact on an image than simply affecting exposure. Learn what’s really happening… and take advantage of it!
My previous Arri Alexa article showed you how the camera’s dynamic range responds to different ISO settings. In this shorter article I’ll show you why that’s useful and practical information. more »
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Arri Alexa’s Dynamic Range: It’s All in How You Use ItAlways push exposure to the limits. But learn where the limits are first!
Knowing that the Arri Alexa has 15 or so stops of dynamic range is nice, but it’s hardly useful information unless you know how those stops are arranged at different ISO settings. Fortunately I’ve done the hard work for you. more »
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Canon 5D: How much dynamic range does it have, really?The DSC 102db chart doesn’t lie: This is what it tells us about how the 5D sees the world.
The Canon 5D does a remarkable job of making HD images, considering that it was originally never intended to do so. So how much dynamic range can it really capture? Thanks to the DSC 102db (17-stop) latitude chart, we now have an objective answer. more »
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Final Cut Pro X Multicam Editing webinar now available on-demand
Plus a little screencast in this blog post on a topic we didn’t get to cover.
I had great fun last week presenting the Final Cut Pro X multicam editing webinar for Moviola Filmmaking Webinars. It was a lightning fast 90 minutes and we covered a lot of ground but we didn’t get through everything I wanted to cover. The On-Demand version can be purchased and I recorded an extra screencast about one topic that I didn’t get to cover in the webinar. Check it out after the jump.
CAMERAS: Food Fights with the FS700
You want 240fps 1920x1080? I’ve got your high-speed HD right here… for less than $10K.
When Adam Wilt and I shot “Fire and Ice” together on a prototype FS700 we had no idea that it would be shown at NAB… and that it would be hit. We wanted to do more, so we pitched Sony a commercial concept for a local company that involved high speed “veggie baseball.” Guess what: they sent us an FS700 again. Edible baseball never looked so good.
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