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Art Adams
A native of Northern California, Art Adams has been in the film industry for 22 years--including the last 17 as a director of photography. After spending ten years in Hollywood, Art is now based in the San Francisco Bay Area. He has been published in HD Video Pro, American Cinematographer, Camera Operator Magazine, Film/Tape World and CineSource. Art is a member of the International Cinematographers Guild (IATSE 600), the Society of Camera Operators (SOC), and is a trustee of the National Writers Union (UAW 1981). His web site is at www.artadams.net. 
The Best of Stunning Good LooksCAMERAS: Food Fights with the FS700CAMERA MATH: The Importance of RatiosGEEK-OUT: The Matrix, ReloadedLighting Fire and Liquids: Playtime with the Sony FS700LED Light Tests: Flesh Tone and Color Comparison ShootoutBEHIND THE SCENES: Smoke in the Woods with the Canon 5DLED Light Tests: PRG Sponsors an LED Light ShootoutCANON C300: Trimming White Balance, Plus a Look at Daylight vs. Tungsten ColorCAMERAS: Now It’s Rocket ScienceLights, Camera, Kids: Shooting a Childish Spot for T-Mobile on the Canon 5DGEEK OUT: The Non-Technical Technical Guide to Sony OLED MonitorsLIGHTING STRATEGIES: Rough Guide to Illuminating a Bounce CardLIGHTING STRATEGIES: Exploiting a Single Light SourceBOOK REVIEW: “How to Shoot Movies Without Shooting Yourself in the Foot”LIGHTING STRATEGIES: Placing the Fill Light for FacesLIGHTING STRATEGIES: What Makes Soft Lights Cast Soft Shadows?For You, a Panel DiscussionLIGHTING STRATEGIES: Soft Light vs. Hard LightPulse Width Modulation is NOT Your FriendLIGHTING STRATEGIES: Placing a Hard Key LightThe Simplest, Fastest Interview Lighting Setup—Ever.The Future of Technology is YouFill Light: The Underdog of LightingBlue Nile Shines Thanks to the Canon 5D and Apple Color
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CANON C300: Trimming White Balance, Plus a Look at Daylight vs. Tungsten ColorCameras used to be SOOOO boring. Now every new camera is a mystery to be unfolded: What does it do well? What tweaks can make it better? Here is my first C300 article that addresses these questions…
I’ve shot a lot of web and broadcast spots on the Canon 5D and while it makes pretty pictures the controls are very limited. It’s also not a camera that can be used quickly. At the moment the Canon C300 is a bit of a mystery to me: before my recent tests I didn’t know whether it’s a 5D with more controls and a cinematographer-friendly form factor or if it’s something more. My initial conclusion: it’s more. A lot more. In my next few articles I’m going to take a peek inside the machinery and see what I can find. With the help of charts from DSC Labs I hope to shed some light on the inner workings of the C300 and try to figure out what its niche is. more »
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CAMERAS: Now It’s Rocket ScienceIt used to be so simple: pick a film stock, pick a lens, shoot images, process and print, repeat. It wasn’t rocket science. Now, though… it’s rocket science.
Not so long ago the toughest choice we had to make was which film stock to use. It was possible to learn one or two stocks really, really well and use them predictably over the course of many years. Now a game-changing camera comes out every year, introducing us to new strengths and weakness. Not so long ago cinematography wasn’t rocket science. Now… it is. more »
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Lights, Camera, Kids: Shooting a Childish Spot for T-Mobile on the Canon 5D“Just for the web” is no reason to skimp on a project’s look. A few simple tricks made this web spot shine.
A web spot may be seen by more people than a broadcast spot, so making it pretty is more important than ever. In this case, simple but elegant lighting and custom gamma curves made this spot shine. (And when shooting kids, “simple” becomes very important.) more »
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BOOK REVIEW: “How to Shoot Movies Without Shooting Yourself in the Foot”The best books about cinematography aren’t necessarily about the art of cinematography. They’re about getting all the other stuff out of the way so you can practice cinematography. This is the book that tells you what you didn’t know—but need to know—about becoming a cinematographer.
This book is not for everyone. If you don’t eat, breathe and live cinematography… maybe you should read something else. Seriously. This book may not be for you. (But if it is… you’d better not miss it.) more »
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Advertisement For You, a Panel DiscussionTake a break from reading and listen to us for a change: PVC writers speak at the 2011 Entertainment Technology Expo in Burbank. A rabble of PVC writers (yes, that’s the collective term) spoke at this year’s Entertainment Technology Expo in Burbank. If you want to see some of the people behind the ProVideo Coalition content curtain, including myself, this is a “must see.” more »
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The Simplest, Fastest Interview Lighting Setup—Ever.Years in the making, this technique works in almost every situation and makes almost everyone look great. That’s about the best you can hope for when shooting talking heads on a tight schedule.
For a long time my primary source of employment was shooting corporate marketing communications videos. As these consist primarily of “talking head” interviews, I tried every lighting setup I could think of to make people look their best quickly, as many of these shoots have tight schedules and not much turnaround time between interviews. This setup is the result of years of experimentation. more »
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Blue Nile Shines Thanks to the Canon 5D and Apple ColorOne more chapter in my “It’s not the camera, it’s the creativity behind the camera” series.
One of the best things about this business is that greatness lurks around every corner. If you are resourceful and creative you’ll find it well enough. more »
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Anatomy of a Spot: T-MobileWhat’s the best camera to use when shooting in an elevator? A small one. Hellooooo Canon 5D…
Over time I’ve come to respect the Canon 5D. It’s not the most user friendly of cameras, and it has some fairly serious faults, but if you can avoid the pitfalls it can make very pretty images. more »
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Final Cut Pro X Multicam Editing webinar now available on-demand
Plus a little screencast in this blog post on a topic we didn’t get to cover.
I had great fun last week presenting the Final Cut Pro X multicam editing webinar for Moviola Filmmaking Webinars. It was a lightning fast 90 minutes and we covered a lot of ground but we didn’t get through everything I wanted to cover. The On-Demand version can be purchased and I recorded an extra screencast about one topic that I didn’t get to cover in the webinar. Check it out after the jump.
CAMERAS: Food Fights with the FS700
You want 240fps 1920x1080? I’ve got your high-speed HD right here… for less than $10K.
When Adam Wilt and I shot “Fire and Ice” together on a prototype FS700 we had no idea that it would be shown at NAB… and that it would be hit. We wanted to do more, so we pitched Sony a commercial concept for a local company that involved high speed “veggie baseball.” Guess what: they sent us an FS700 again. Edible baseball never looked so good.
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