Art Adams

A native of Northern California, Art Adams has been in the film industry for 22 years--including the last 17 as a director of photography. After spending ten years in Hollywood, Art is now based in the San Francisco Bay Area. He has been published in HD Video Pro, American Cinematographer, Camera Operator Magazine, Film/Tape World and CineSource.

Art is a member of the International Cinematographers Guild (IATSE 600), the Society of Camera Operators (SOC), and is a trustee of the National Writers Union (UAW 1981).

His web site is at www.artadams.net.

The Best of Stunning Good Looks
LIGHTING STRATEGIES: Rough Guide to Illuminating a Bounce Card
LIGHTING STRATEGIES: Exploiting a Single Light Source
BOOK REVIEW: “How to Shoot Movies Without Shooting Yourself in the Foot”
LIGHTING STRATEGIES: Placing the Fill Light for Faces
LIGHTING STRATEGIES: What Makes Soft Lights Cast Soft Shadows?
For You, a Panel Discussion
LIGHTING STRATEGIES: Soft Light vs. Hard Light
Pulse Width Modulation is NOT Your Friend
LIGHTING STRATEGIES: Placing a Hard Key Light
The Simplest, Fastest Interview Lighting Setup—Ever.
The Future of Technology is You
Fill Light: The Underdog of Lighting
Blue Nile Shines Thanks to the Canon 5D and Apple Color
You’ve read my writing, now hear my talking
Anatomy of a Spot: T-Mobile
DSC Labs Hawk Chart: The Simplest Color Chart That You Can’t Live Without
Arri Alexa and Rosco LitePads Come Through for OnLive’s First National Spot
The Secrets of the Chroma Du Monde, Explained Live (on tape) at NAB!
A Mix of Film and HD Doesn’t Scare Arri’s Alexa
Where I’ll Be at NAB
The Secret Art of Slating: 25 Tips to Help You Slate Like a Pro
iPhone Apps: The Short List for the Average Cinematographer
Panasonic AF-100: The Good, The Bad, and The Ugly
Career Advice for the Young DP
January 2012
December 2011
November 2011
October 2011
September 2011
July 2011
June 2011
April 2011
February 2011
January 2011
December 2010
October 2010
September 2010
August 2010
July 2010
June 2010
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March 2010
February 2010
January 2010
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
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April 2009
March 2009
February 2009
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November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008

Complete Archives
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Tuesday, June 01, 2010

VFX Tell the Story in California State Fair Spots

A RED ONE, a barn, seven kids, a guy in a yellow bear costume, the setting sun, an animated dinosaur and dozens of visual effects elements combine to create dazzling imagery on a moderate budget.

A bit of prior planning, some clever visual effects and a new RED software build help a talented production team get maximum bang for minimum bucks.

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Cameras
Editing
Lighting
Post Production
Production
Training
Visual Effects• (3) Comments• Most recent comments by: DaneH, Art Adams, Jerry Rojas, • Permalink


Sunday, November 16, 2008

My First Shoot with the Sony F35

In which a series of tests becomes the fastest spec spot shoot in history

About a week and a half ago I received an email from Leigh Blicher, partner at Videofax in San Francisco. “Just wanted to let you know our F35 has arrived.” My response read something like this: “Ooo! Oh! Oh oh oh! Ooooo oh oh OH! Oh! OHHHHH! Can I come over and PLAY?”

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Cameras
Editing
Lighting
Post Production
Production
Training• (2) Comments• Most recent comments by: Art Adams, Adam Wilt, • Permalink


Monday, October 27, 2008

More Fun with RED

In which a four day corporate shoot for Sunpower goes exceedingly well

I just finished a four day shoot for solar energy company Sunpower where we used the RED for three days of location shooting and one day of green screen. More about the green screen later—here’s how I did all the live action shots.

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Cameras
Editing
Post Production
Production
Training• (1) Comments• Most recent comments by: stevesherrick, • Permalink


Thursday, October 16, 2008

No on Prop 8 (California)—shot on RED

Another successful RED project on a shoestring budget

I’ll revisit this next week when I have more time to write (I’m about to go into a four day RED project that will shoot over this coming weekend) but I’m very proud of this spot and—as it was just released onto YouTube—I wanted to show it off.

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Cameras
Editing
Post Production
Production• (2) Comments• Most recent comments by: Steven Bradford, Scott Gentry, • Permalink



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Monday, September 29, 2008

I Decide: Anatomy of a No-Budget HD Spot

Wherein a great group of people come together for a good cause

This was the first project shot for California’s No on Prop 8 campaign. In an attempt to reach out to young voters I recruited my cousin Catherine, and her best friend Austin, to record an appeal for youth to get up and vote down Prop 8. They’re both politically active and immediately said “yes” to the project.

more »


Friday, September 05, 2008

Too Much Data!

In a world where tape is disappearing, how do I inexpensively backup all my data shoots?

I’m going into a RED shoot this weekend and I’ve realized my hard drives are full. Now what?

more »

Editing
Post Production
Production• (6) Comments• Most recent comments by: Michael Morlan, Neil Sadwelkar, RC Fisher, Neil Sadwelkar, abu nusaybah, RC Fisher, • Permalink


Monday, June 16, 2008

It’s not the budget, it’s where you put the camera!

Equipment doesn’t make the image; people do. I proved this on a music video recently where we had more people than equipment.

 

more »


Monday, May 12, 2008

The Compleat Idiot’s Guide to RED Post on a Budget

Written by a complete post idiot, these RED tips may make your life slightly easier

This is by no means a definitive manual on how to post RED footage. Rather, this is how I managed to work with R3D footage while creating a spec spot using the RED. Your mileage may vary. I expect to be flamed repeatedly regarding my handling of this shoot’s post process, but from the ashes I hope to extract some knowledge as to how to do it all better next time.

We did not record any sound on the shoot, so that part of the post process is not addressed. Yay!

For behind-the-scenes action, see Adam Wilt’s post on the shoot itself.

more »

Cameras
Editing
Post Production
Production• (14) Comments• Most recent comments by: Jessica, Jason Chocianowski, Jendra Jarnagin, Adam Wilt, Michael Scott, Mike Burton, Mike Prevette, Mike Burton, Mike Prevette, Mike Prevette, • Permalink


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2D Footage with a Stereo 3D Rig in After Effects CS5.5
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Edit and Optimize 2D Stereo Pairs from a 3D Video Camera or Twin Cameras with a Modified Stereo 3D Rig in After Effects CS5.5

How to get the “24p” look for your live-switched multicam shoot
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2D Footage with a Stereo 3D Rig in After Effects CS5.5

Jeff Foster | 02/10- 06:09 PM

Edit and Optimize 2D Stereo Pairs from a 3D Video Camera or Twin Cameras with a Modified Stereo 3D Rig in After Effects CS5.5

Adobe included a 1-step option to create a 3D Stereo Camera Rig in After Effects CS5.5, to everyone’s enthusiasm for a simpler workflow in 3D space. Great if you are working in 3D space in After Effects, but what about an easy option for 3D Stereo pairs captured by a 3D camera or twin cameras on a rig? In this tutorial I’ll show you how to quickly modify the Stereo 3D Rig in After Effects to quickly mux your L&R video files and adjust the convergence for anaglyph, interlaced or stereo pairs output.

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How to get the “24p” look for your live-switched multicam shoot

Allan Tépper | 02/10- 04:23 PM

A contracted article, sponsored by Datavideo Corporation.

Our friends at Datavideo recently asked me to write an article called How to get the “24p” look for your live-switched multicam shoot. The article covers many factors involved in accomplishing that goal, including framerate, aperture, shutter speed, depth of field, and menu settings in Datavideo’s digital HD video mixers (“switchers”) and recorders, and also the menu settings in several pro cameras from Canon, Panasonic, and Sony. The included chart explains which of the cameras have a direct HD-SDI output, and which require an optional converter to go from HDMI to HD-SDI to connect to the Datavideo digital HD video mixer. As you’ll see in the article, the approach is quite different from the workflows I normally cover, which are more appropriate when programs are to be edited, as opposed to when they are shot —and potentially broadcast— live. The graphics for this article were done by Victory Elliot of Datavideo Corporation.

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