Stunning Good Looks

I just received my April copy of HD Video Pro magazine, and there on page 54 is my write-up of Element Labs LED lighting technology for the film industry. When I’m not writing here, or shooting somewhere, I’m writing for HD Video Pro. It’s turning out to be a great magazine, and I’m quite pleased to be a regular contributor. I’m losing track of what’s running when these days, but future issues will see articles I’ve written on the Lensbaby 3GPL (Lensbabies.com), the Sony EX-1, and a truly massive article on diffusion filters for use in HD (thanks to Ira Tiffen, formerly of Tiffen, Inc., and Bob Zupka of Schneider Optics.)

I’m in the Element Labs booth from Sunday through Tuesday (elementlabs.com/nab.html) giving product demos and such, but Wednesday I’ll be off on my own. I’m definitely planning on visiting Iridas, the subject of one of my earlier articles, to see their new color grading system for raw Bayer-pattern workflows, and Schneider Optics, to see their new-for-HD UV and IR cutting filter. Beyond that… well, I’ll just try to see as many cool things as I can before I have to jump on a plane Wednesday night.

I’ll be at the Digital Cinema Society Party Monday night, and the Cinematography Mailing List Party Tuesday night, so look for an incredibly handsome man with impeccable hair and the fashion sense of a Vanderbilt. I’ll be the squat graying guy just behind him.

Meanwhile, stay tuned to PVC for lots of NAB action. I don’t know that I’ll be able to post much while I’m working the booth, but I hope to have a few things to report from my jaunt on Wednesday.

For a bit over a year now I’ve been consulting on a new broad-spectrum LED light for the motion picture industry. The idea is that this light, with six different LEDs, can change color temperate with a simple turn of a knob and dim without changing color temperature. The spectrum on this light is much better than current LED lighting products that use only one LED.

In order to see an object’s color accurately you have to light it with light containing that same color. Single LED lights typically use phosphor-based LEDs, which have a little spectral spread to them but not much. They only produce a very narrow range of colored light, so they are good an illuminating but not good at all for color reproduction. The Element Labs Kelvin Tile (the product I’ve been working on) has one phosphor and five dye LEDs mixed together, creating a much broader color palette.

I’ll be working the Element Labs booth at NAB, so come find me if you have a chance. Sunday I’ll be setting up, and Monday/Tuesday I’ll be giving product demos and showing off the new Kelvin Tile “paintbox” control system. Wednesday I’ll be wandering NAB in search of juicy new products.

Here’s where I’ll be:

http://elementlabs.com/nab.html

Come on by and say hi!