Art Adams

A native of Northern California, Art Adams has been in the film industry for 22 years--including the last 17 as a director of photography. After spending ten years in Hollywood, Art is now based in the San Francisco Bay Area. He has been published in HD Video Pro, American Cinematographer, Camera Operator Magazine, Film/Tape World and CineSource.

Art is a member of the International Cinematographers Guild (IATSE 600), the Society of Camera Operators (SOC), and is a trustee of the National Writers Union (UAW 1981).

His web site is at www.artadams.net.

The Best of Stunning Good Looks
LIGHTING STRATEGIES: Rough Guide to Illuminating a Bounce Card
LIGHTING STRATEGIES: Exploiting a Single Light Source
BOOK REVIEW: “How to Shoot Movies Without Shooting Yourself in the Foot”
LIGHTING STRATEGIES: Placing the Fill Light for Faces
LIGHTING STRATEGIES: What Makes Soft Lights Cast Soft Shadows?
For You, a Panel Discussion
LIGHTING STRATEGIES: Soft Light vs. Hard Light
Pulse Width Modulation is NOT Your Friend
LIGHTING STRATEGIES: Placing a Hard Key Light
The Simplest, Fastest Interview Lighting Setup—Ever.
The Future of Technology is You
Fill Light: The Underdog of Lighting
Blue Nile Shines Thanks to the Canon 5D and Apple Color
You’ve read my writing, now hear my talking
Anatomy of a Spot: T-Mobile
DSC Labs Hawk Chart: The Simplest Color Chart That You Can’t Live Without
Arri Alexa and Rosco LitePads Come Through for OnLive’s First National Spot
The Secrets of the Chroma Du Monde, Explained Live (on tape) at NAB!
A Mix of Film and HD Doesn’t Scare Arri’s Alexa
Where I’ll Be at NAB
The Secret Art of Slating: 25 Tips to Help You Slate Like a Pro
iPhone Apps: The Short List for the Average Cinematographer
Panasonic AF-100: The Good, The Bad, and The Ugly
Career Advice for the Young DP
January 2012
December 2011
November 2011
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September 2011
July 2011
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February 2011
January 2011
December 2010
October 2010
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November 2009
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January 2009
November 2008
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February 2008

Complete Archives
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Sunday, June 19, 2011

Anatomy of a Spot: T-Mobile

What’s the best camera to use when shooting in an elevator? A small one. Hellooooo Canon 5D…

Over time I’ve come to respect the Canon 5D. It’s not the most user friendly of cameras, and it has some fairly serious faults, but if you can avoid the pitfalls it can make very pretty images.

more »

Cameras
GentryMedia Sister Sites
ProVideo Coalition
Lighting
Production
Tips
Training
Web Video• (1) Comments• Most recent comments by: Howard Newstate, • Permalink


Thursday, October 29, 2009

ADHD Guide to Flash Video for the Web

How to get Flash video on the web, fast

I hate reading manuals. They don’t tell me what I want to know in the order I want to know it. I’d rather figure things out on my own, or if that learning curve is too steep, have someone show me in the basic concepts. I can usually figure out the rest later. For example, when I first sat down to learn DVD Studio Pro, the manual drove me insane. An editor explained the basic concepts to me in five minutes or less, after which building a DVD became intuitive and easy.

I sought out the same information for encoding and using Flash for the web, and Adobe was kind enough to school me in the basics. Now I get it. I know exactly what I need to do, no more and no less, to create Flash video for the web. Let me share with you what I learned:

more »

CS4
Tips
Training
Web Video• (4) Comments• Most recent comments by: DanConklin, Wyld Stallyons, Crish, MikeJ, • Permalink


Thursday, March 12, 2009

The Quicktime Conundrum, Part 2: Solved by our Readers

My readers submit additional tips for flawless H.264 Quicktimes

A couple of great suggestions for creating flawless H.264 Quicktime—and Flash!—movies popped up in the comments section of my last article. They deserve their own article.

more »

Business
Web Video• (27) Comments• Most recent comments by: Josh Mellicker from DVcreators.net, elmimmo, elmimmo, Josh Mellicker from DVcreators.net, elmimmo, Josh Mellicker from DVcreators.net, elmimmo, Josh Mellicker from DVcreators.net, portablemind2, Art Adams, • Permalink


Thursday, March 12, 2009

The Quicktime Conundrum

How to get around Quicktime’s H.264 gamma bug

There’s nothing like waking up in the morning and realizing that your chief marketing tool is probably driving away more clients than it’s attracting.

more »

Business
Web Video• (10) Comments• Most recent comments by: Simon Wyndham, Simon Wyndham, Art Adams, Simon Wyndham, DanConklin, DanConklin, David Baud, Art Adams, Brandon Cordy, Jay Friesen, • Permalink


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2D Footage with a Stereo 3D Rig in After Effects CS5.5

Jeff Foster | 02/10- 06:09 PM

Edit and Optimize 2D Stereo Pairs from a 3D Video Camera or Twin Cameras with a Modified Stereo 3D Rig in After Effects CS5.5

Adobe included a 1-step option to create a 3D Stereo Camera Rig in After Effects CS5.5, to everyone’s enthusiasm for a simpler workflow in 3D space. Great if you are working in 3D space in After Effects, but what about an easy option for 3D Stereo pairs captured by a 3D camera or twin cameras on a rig? In this tutorial I’ll show you how to quickly modify the Stereo 3D Rig in After Effects to quickly mux your L&R video files and adjust the convergence for anaglyph, interlaced or stereo pairs output.

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How to get the “24p” look for your live-switched multicam shoot

Allan Tépper | 02/10- 04:23 PM

A contracted article, sponsored by Datavideo Corporation.

Our friends at Datavideo recently asked me to write an article called How to get the “24p” look for your live-switched multicam shoot. The article covers many factors involved in accomplishing that goal, including framerate, aperture, shutter speed, depth of field, and menu settings in Datavideo’s digital HD video mixers (“switchers”) and recorders, and also the menu settings in several pro cameras from Canon, Panasonic, and Sony. The included chart explains which of the cameras have a direct HD-SDI output, and which require an optional converter to go from HDMI to HD-SDI to connect to the Datavideo digital HD video mixer. As you’ll see in the article, the approach is quite different from the workflows I normally cover, which are more appropriate when programs are to be edited, as opposed to when they are shot —and potentially broadcast— live. The graphics for this article were done by Victory Elliot of Datavideo Corporation.

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