Art Adams

A native of Northern California, Art Adams has been in the film industry for 22 years--including the last 17 as a director of photography. After spending ten years in Hollywood, Art is now based in the San Francisco Bay Area. He has been published in HD Video Pro, American Cinematographer, Camera Operator Magazine, Film/Tape World and CineSource.

Art is a member of the International Cinematographers Guild (IATSE 600), the Society of Camera Operators (SOC), and is a trustee of the National Writers Union (UAW 1981).

His web site is at www.artadams.net.

The Best of Stunning Good Looks
CAMERAS: Food Fights with the FS700
CAMERA MATH: The Importance of Ratios
GEEK-OUT: The Matrix, Reloaded
Lighting Fire and Liquids: Playtime with the Sony FS700
LED Light Tests: Flesh Tone and Color Comparison Shootout
BEHIND THE SCENES: Smoke in the Woods with the Canon 5D
LED Light Tests: PRG Sponsors an LED Light Shootout
CANON C300: Trimming White Balance, Plus a Look at Daylight vs. Tungsten Color
CAMERAS: Now It’s Rocket Science
Lights, Camera, Kids: Shooting a Childish Spot for T-Mobile on the Canon 5D
GEEK OUT: The Non-Technical Technical Guide to Sony OLED Monitors
LIGHTING STRATEGIES: Rough Guide to Illuminating a Bounce Card
LIGHTING STRATEGIES: Exploiting a Single Light Source
BOOK REVIEW: “How to Shoot Movies Without Shooting Yourself in the Foot”
LIGHTING STRATEGIES: Placing the Fill Light for Faces
LIGHTING STRATEGIES: What Makes Soft Lights Cast Soft Shadows?
For You, a Panel Discussion
LIGHTING STRATEGIES: Soft Light vs. Hard Light
Pulse Width Modulation is NOT Your Friend
LIGHTING STRATEGIES: Placing a Hard Key Light
The Simplest, Fastest Interview Lighting Setup—Ever.
The Future of Technology is You
Fill Light: The Underdog of Lighting
Blue Nile Shines Thanks to the Canon 5D and Apple Color
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Complete Archives
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Friday, May 22, 2009

Why Does Blue Hurt So Much?

The 80A filter eats up more than twice the light of an 85. What gives?

I never thought I’d worry about when to use an 80A filter. Designed to allow daylight film use under tungsten light, it eats up an incredible amount of light. Why would I ever do such a thing?

I wouldn’t… in film. Digital, however… if you shoot with a RED under tungsten light, the 80-series is a filter family you need to know intimately.

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Cameras
Production
Tips• (1) Comments• Most recent comments by: • Permalink


Tuesday, May 19, 2009

Tiffen tests new no-ND IR filter for EX1/EX3/F35

Crisp clean blacks, and only a half-stop light loss, make this new filter a winner

The broadband dyes used in the Sony F35, EX1 and EX3 sensors work wonderfully well in most regards. They allow us to capture subtle hues of color that electronic cameras have not been able to capture in the past. Unfortunately this comes at a price: the red dye passes a little too much light at the edge of the visible spectrum, so the cameras see red in some places where our eyes don’t.

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Cameras
Production
Tips
Training• (17) Comments• Most recent comments by: Hidalgo, jem Schofield, Art Adams, Art Adams, Graham Futerfas, jem Schofield, Art Adams, jem Schofield, Art Adams, Simon Wyndham, • Permalink


Tuesday, May 12, 2009

Optically White Balance the RED with Schneider CTB Filters

Get the red out—and put some blue back in!

The RED can capture some pretty amazing images in 5600k daylight, but it stumbles a bit when shooting in 3200k tungsten light. The Schneider CTB’s help it get back on its feet.

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Thursday, April 30, 2009

Tiffen DFX 2 Digital Filters

Take your footage to the next level with this simple post option

Tweaking footage for your reel is a huge advantage. Here’s how to take your footage to the next level without taking on a second full-time job as a colorist.

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Cameras
Post Production
Production
Tips
Visual Effects• (2) Comments• Most recent comments by: joe, stupper57, • Permalink



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Wednesday, April 15, 2009

Rosco Shows New IR Filter (and other goodies) at NAB

LitePads, IR filters, RoscoView make Rosco booth a destination

Not too long ago, after writing a series of articles on HD cameras and IR contamination, I published my first IR Filter Cheat Sheet for those who wanted to skip the technical details for a short description of what IR filter to use when. Shortly thereafter Rosco contacted me and said they’d like me to test their IR filter, the Rosco Tru-Color IR. Being the curious sort, I readily agreed to take a look. I’ll be testing it tomorrow at Videofax in San Francisco.

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Lighting
Production
Tips• (1) Comments• Most recent comments by: Rob, • Permalink


Tuesday, April 14, 2009

Gear Head for the RED

Sacramento company GearNex brings smooth moves to your favorite HD camera

Last spring, while shooting a piece for solar energy company SunPower on the RED, our jib operator asked me to keep a secret. “How interested would you be in a low cost gear head for the RED? I think I’m going to build one.”

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Cameras
Production
Tips• (3) Comments• Most recent comments by: ericyoung, Art Adams, ericyoung, • Permalink


Friday, March 27, 2009

IR Filter Cheat Sheet

You asked for it, you got it: the non-brain-exploding “just what I need to know” IR filter cheat sheet.

Here it is. Below the table you’ll find a link to download a printable PDF. To the best of my knowledge this information is correct, but be sure to read the notes regarding Hot Mirror filters: they can cause color vignetting on wider lenses, some require that a certain side face out, and they can be highly reflective. This table should be very helpful, but just to cover myself:

USE AT YOUR OWN RISK, and WHEN IN DOUBT, TEST.

Updates will occur as new things are learned. Enjoy!

more »

Cameras
Production
Tips• (16) Comments• Most recent comments by: ericyoung, freedom, ericyoung, Art Adams, Art Adams, Art Adams, ericyoung, ericyoung, Kai Lachmann, freedom, • Permalink


Wednesday, March 25, 2009

Mysteries of Color and Light

What I learned after a year of developing the Kelvin Tile LED light, plus some other handy tips and tricks of light and color

Between January 2007 and April 2008 I consulted for Element Labs on the development of the Kelvin Tile. During that time I learned a lot about color and spectrum. Someone on the Cinematography Mailing List’s CML-Basics list asked a question about color rendition and broken spectrum lighting, which got me going on a riff that I will post here, with some embellishment.

 

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Lighting
Production
Tips
Training• (6) Comments• Most recent comments by: Nic, Nic, hiderocketdive, Rob, Art Adams, ninjanels, • Permalink


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Final Cut Pro X Multicam Editing webinar now available on-demand
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Plus a little screencast in this blog post on a topic we didn’t get to cover.

CAMERAS: Food Fights with the FS700
Art Adams

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How to get good production dialogue
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Final Cut Pro X Multicam Editing webinar now available on-demand

Scott Simmons | 05/15- 06:10 PM

Plus a little screencast in this blog post on a topic we didn’t get to cover.

I had great fun last week presenting the Final Cut Pro X multicam editing webinar for Moviola Filmmaking Webinars. It was a lightning fast 90 minutes and we covered a lot of ground but we didn’t get through everything I wanted to cover. The On-Demand version can be purchased and I recorded an extra screencast about one topic that I didn’t get to cover in the webinar. Check it out after the jump.

 

CAMERAS: Food Fights with the FS700

Art Adams | 05/15- 04:41 PM

You want 240fps 1920x1080? I’ve got your high-speed HD right here… for less than $10K.

When Adam Wilt and I shot “Fire and Ice” together on a prototype FS700 we had no idea that it would be shown at NAB… and that it would be hit. We wanted to do more, so we pitched Sony a commercial concept for a local company that involved high speed “veggie baseball.” Guess what: they sent us an FS700 again. Edible baseball never looked so good.

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