Art Adams

A native of Northern California, Art Adams has been in the film industry for 22 years--including the last 17 as a director of photography. After spending ten years in Hollywood, Art is now based in the San Francisco Bay Area. He has been published in HD Video Pro, American Cinematographer, Camera Operator Magazine, Film/Tape World and CineSource.

Art is a member of the International Cinematographers Guild (IATSE 600), the Society of Camera Operators (SOC), and is a trustee of the National Writers Union (UAW 1981).

His web site is at www.artadams.net.

The Best of Stunning Good Looks
CAMERAS: Food Fights with the FS700
CAMERA MATH: The Importance of Ratios
GEEK-OUT: The Matrix, Reloaded
Lighting Fire and Liquids: Playtime with the Sony FS700
LED Light Tests: Flesh Tone and Color Comparison Shootout
BEHIND THE SCENES: Smoke in the Woods with the Canon 5D
LED Light Tests: PRG Sponsors an LED Light Shootout
CANON C300: Trimming White Balance, Plus a Look at Daylight vs. Tungsten Color
CAMERAS: Now It’s Rocket Science
Lights, Camera, Kids: Shooting a Childish Spot for T-Mobile on the Canon 5D
GEEK OUT: The Non-Technical Technical Guide to Sony OLED Monitors
LIGHTING STRATEGIES: Rough Guide to Illuminating a Bounce Card
LIGHTING STRATEGIES: Exploiting a Single Light Source
BOOK REVIEW: “How to Shoot Movies Without Shooting Yourself in the Foot”
LIGHTING STRATEGIES: Placing the Fill Light for Faces
LIGHTING STRATEGIES: What Makes Soft Lights Cast Soft Shadows?
For You, a Panel Discussion
LIGHTING STRATEGIES: Soft Light vs. Hard Light
Pulse Width Modulation is NOT Your Friend
LIGHTING STRATEGIES: Placing a Hard Key Light
The Simplest, Fastest Interview Lighting Setup—Ever.
The Future of Technology is You
Fill Light: The Underdog of Lighting
Blue Nile Shines Thanks to the Canon 5D and Apple Color
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Monday, March 17, 2008

It’s All Up to Me Now

I never knew how much processing cameras did for me, until I used a camera that didn’t do any.

My quest for digital truth took me to a little known corner of the world, a private spot where there are three mountains known as The Gains. The middle one, Green Gain, is considered the most stable, and that was where I sought the Guru of all Digital Media.

After a long hike through windy prairies and along steep cliffs I found myself at his abode. At the annointed hour I let myself in and took a seat on the floor opposite the guru’s prayer matte. And then I waited.

An hour later, after discovering that Zen Monthly was simply a magazine designed to help you fill the moments of your life (2,505,600 ideas just for February alone), and realizing that the centerfold model of New Solipsist was actually the editor, I was startled by a voice.

“Sorry I’m late. Take my advice, never buy a British car.”

I half jumped out of my skin. “Where did you come from?”

The Guru pointed to his green robes. “They key very nicely, even in reality. Sorry to sneak up on you like that.” He took his seat across from me. “Tell me, son, what brings you to my retreat.”

I steeled myself, thinking of all the trouble and turmoil that brought me to this point. “It’s very simple,” I said. “I’ve been trying to wrap my mind around this whole ‘RED’ thing and it’s really perplexing. For a long time we’ve all been looking forward to an affordable, raw 4k camera for the masses, and now that we have it… I don’t think we know what to do with it. For myself, I’m learning that there’s an incredible amount that goes into making a digital camera work—and if I’m to make the RED work for me I have to learn how to do in post what other cameras have been doing for me automatically all along.”

The Great Teacher looked sedate, eyes closed, a faint smile on his lips. After a few moments he started. “Ah, sorry about that. Miles away. I do love the Bahamas.”

He leaned closer to me, as if trying to determine whether I could handle the Great Truth he was about to unleash upon me. “Tell me more about these troubles you so desperately wished for.”

“Well, I thought I wanted a camera without any processing built-in,” I whined. “But now I’m learning about all the things that cameras do for me every day that I took for granted. For example, color clipping. I’ve learned that the RED creates these interesting cyan highlights if you shoot under tungsten light, with the RED’s daylight-balanced chip, if you clip the red channel—something that’s easier to do under tungsten light because of the large red component of the spectrum. Apparently it’s not terribly hard to fix and I’m talking with RED about how to accomplish that, after which I hope to publish the solution as a tip on my blog (see ‘Self-Promotion 101,’ New Solipsist, February 2008). But I never knew that this was a common problem solved by the knee circuits in all the other cameras that I use. I know I wished for a raw camera, but now I’m discovering that someone has to take care of all these problems later, and supposedly they can do it better than it can be done in camera—but I’m not sure who that’s going to be. No one knows who will be converting the footage into dailies: is that the rental house that furnished the camera, a post house, an editor who fancies himself a colorist? Will someone do a final color correction pass or will dailies be it? There are so many questions.”

“Ah, grasshopper.” The Guru smiled, seeing a grasshopper nearby. “Now you know why you must be careful what you wish for. Yes, having a camera that dumps a pile of steaming raw data onto your plate, for you to do with what you will, seems attractive at first. THEN you find out how much has been done for you all along without your ever knowing it was happening, and suddenly there’s a new learning curve: it’s not about delivering a pretty picture anymore, it’s delivering footage and making sure someone else turns it into the pretty picture you intended it to be.

“It’s very similar to the problems my old friend, the Film Guru, used to hear all the time. His followers eventually figured it all out, and so will you. I see him less and less these days. I think he’s getting ready to retire. I guess all his silver reclamation schemes paid off.”

The Guru of All Digital Media stood, adjusted his robes, and smiled. “Let me know how things go with RED. I like them, after a fashion. It’ll be interesting to see what evolves.

“Now, if you’ll excuse me, I’m late for a meeting with Sony. I’m trying to talk them out of another prism camera and I’m already overdue. You know, for a guy who’s always supposed to ‘be here now’, I’m always late!”

He slowly started to fade away, his green robe disappearing against the background of reality. “Be careful what you wish for, young man,” he said. “Take my advice and skip the Monkey’s Paw concession on your way out.”

And he was gone.


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