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Filed under: Cameras •Editing •Lighting •Post Production •Production •Training •Visual Effects •

VFX Tell the Story in California State Fair Spots

A bit of prior planning, some clever visual effects and a new RED software build help a talented production team get maximum bang for minimum bucks.

Not long ago I wrote about some PSAs that I shot for an organization called WEAVE. Directed by Ian McCamey, and made possible on a low budget through generous contributions of equipment and stage space by Adam Wilt and his employer Meets the Eye, these :30 PSAs won several regional Addy Awards and prompted the agency to ask Ian to direct several spots for the California State Fair. The budget was low for what they wanted to do but it wasn’t impossible, and it was another chance to strut my stuff with a budding and very talented director.

Ian and I first met through his former boss, Stu Maschwitz, while Ian was a visual effects editor at The Orphanage. I’d mentioned on the Cinematography Mailing List that I was looking for directors to work with on creative spec spots and Stu responded and introduced me to Ian. That introduction led to spec spots for Porsche, Lego and Facebook, with an upcoming spot for Abilify as well as a spec music video for Pink Martini (currently in post). With the dissolution of The Orphanage Ian is now directing full time.

Ian has wonderful sensibilities and a very down-to-earth working style, so it’s very easy for me to bounce ideas off of him and enhance his ideas with mine.

Before I go on I should probably show you the spots:

The :15 versions of these spots have been running in Sacramento theaters in front of Iron Man 2 for a couple of weeks. The: 30 versions will air starting in late June. Turn the page for a behind-the-scenes and inside-the-brains look at how we pulled off this shoot in one day…

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Excellent post Art, thanks for sharing your knowledge.

JR.

Posted by .(JavaScript must be enabled to view this email address)  on  06/04  at  11:21 AM

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Thanks, Jerry. Glad you liked it.

Posted by Art Adams  on  06/06  at  10:21 PM

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Nicely done, thanks for the play by play.

-Dane

Posted by DaneH  on  06/09  at  09:54 AM

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