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Saturday, June 11, 2011

Filed under: CamerasGentryMedia Sister SitesProVideo CoalitionLightingProductionTipsTrainingVisual Effects

Arri Alexa and Rosco LitePads Come Through for OnLive’s First National Spot

Art Adams | 06/11

The project started out as a web-only teaser. When the client saw it they added another shoot day and turned it into a national spot. Here’s why, and how.

Originally slated to be a web-only spot, the first shoot day went so well that when the client saw the results they ordered a second shoot day, added an actor and made a $1m+ national ad buy.

I’ve been holding off writing this article as I’d hoped to see a :60 version of the spot that contained all of the really cool shots that we created over those two days (or nights, as they were night shoots), but the client was thrilled with the :30 and the :15 versions so the :60 was never commissioned.

As of November, 2010—when this spot was produced—this was my second shoot with Arri’s Alexa, and the first time I’d used it in Rec 709, or WYSIWYG, mode. Due to the short turnaround time and the visual effects components we opted to craft the image in camera, rather than shoot in LogC and grade the footage later, in order to get the footage into post as quickly as possible.

Before I launch into an explanation of the tools and tricks used in crafting this spot I should probably show it to you. Here it is:

Turn the page for some inside insights…

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The Best of Stunning Good Looks

Art Adams | 08/30

A directory of my best articles, sorted by topic.

This entry is a guide to my best articles, sorted by topic. Enjoy!

The ‪ARRI M40‬ Outshines the Competition at NAB 2012

Jeremiah Karpowicz | 05/25

See why this light is in such high demand

image

We asked John Gresch, ARRI Vice President of Lighting Products, to tell us more about the products ARRI had to show at NAB 2012 and he gave us some details about the ARRI M40. It…

NAB 2012: Assorted Snapshots

Adam Wilt | 05/08

A few cool things I saw at the show that didn’t fit into any other articles.

NAB is too big a show in too short a time to see more than a fraction of it. I’ve covered a few things in some depth (as have other PVC folks), but there’s plenty more that slips by without proper coverage. Here, I have a few photos…

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The Best of Stunning Good Looks
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Arri Alexa and Rosco LitePads Come Through for OnLive’s First National Spot







The Best of Stunning Good Looks

Art Adams | 08/30

A directory of my best articles, sorted by topic.

This entry is a guide to my best articles, sorted by topic. Enjoy!

The ‪ARRI M40‬ Outshines the Competition at NAB 2012

Jeremiah Karpowicz | 05/25

See why this light is in such high demand

image

We asked John Gresch, ARRI Vice President of Lighting Products, to tell us more about the products ARRI had to show at NAB 2012 and he gave us some details about the ARRI M40. It…

NAB 2012: Assorted Snapshots

Adam Wilt | 05/08

A few cool things I saw at the show that didn’t fit into any other articles.

NAB is too big a show in too short a time to see more than a fraction of it. I’ve covered a few things in some depth (as have other PVC folks), but there’s plenty more that slips by without proper coverage. Here, I have a few photos…

NAB 2012: RED

Adam Wilt | 05/07

RED’s Ted Schilowitz discusses 2012’s products, and a photo gallery.

RED’s “Leader of the Rebellion” Ted Schilowitz held a press conference at NAB on Monday, describing the projects and products RED is working on. Rather than paraphrase him, I’ve got him on card (well, it’s not “on…

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