(Page 1 of 3 pages for this article  1 2 3 >)

Filed under: Cameras •GentryMedia Sister Sites •ProVideo Coalition •Lighting •Production •Tips •Training •Visual Effects •

Arri Alexa and Rosco LitePads Come Through for OnLive’s First National Spot

Originally slated to be a web-only spot, the first shoot day went so well that when the client saw the results they ordered a second shoot day, added an actor and made a $1m+ national ad buy.

I’ve been holding off writing this article as I’d hoped to see a :60 version of the spot that contained all of the really cool shots that we created over those two days (or nights, as they were night shoots), but the client was thrilled with the :30 and the :15 versions so the :60 was never commissioned.

As of November, 2010—when this spot was produced—this was my second shoot with Arri’s Alexa, and the first time I’d used it in Rec 709, or WYSIWYG, mode. Due to the short turnaround time and the visual effects components we opted to craft the image in camera, rather than shoot in LogC and grade the footage later, in order to get the footage into post as quickly as possible.

Before I launch into an explanation of the tools and tricks used in crafting this spot I should probably show it to you. Here it is:

Turn the page for some inside insights…

(Page 1 of 3 pages for this article  1 2 3 >)

                   

 

The Best of Stunning Good Looks Art Adams | 08/30 A directory of my best articles, sorted by topic. This entry is a guide to my best articles, sorted by topic. Enjoy!

The ‪ARRI M40‬ Outshines the Competition at NAB 2012 Jeremiah Karpowicz | 05/25 See why this light is in such high demand We asked John Gresch, ARRI Vice President of Lighting Products, to tell us more about the products ARRI had to show at NAB 2012 and he gave us some details about the ARRI M40. It…

NAB 2012: Assorted Snapshots Adam Wilt | 05/08 A few cool things I saw at the show that didn’t fit into any other articles. NAB is too big a show in too short a time to see more than a fraction of it. I’ve covered a few things in some depth (as have other PVC folks), but there’s plenty more that slips by without proper coverage. Here, I have a few photos…

You must be registered to comment. This is an effort to reduce spam. Please REGISTER HERE.

Name:

Email:

Location:

URL:

Smileys

Remember my personal information

Notify me of follow-up comments?

Submit the word you see below: