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Filed under: Cameras •Lighting •Production •

Anatomy of a Porsche Spec Spot

When the economy goes south, I go into fifth gear. I recently seized the opportunity to shoot a couple of spec spots with director Ian McCamey, formerly of The Orphanage, and our first project together was a spot for the Porsche Cayman. A Cayman pulls up in front of a club and, like a magnet, drags three people onto it—and one ends up in the passenger seat in the last shot.

Not having production insurance threw a crimp into our plans until we realized that we didn’t need any if we could shoot the spot at a rental house. I threw myself onto the mercy of my longtime friend and DIT Jay Farrington, partner in Chater Camera, and asked if we could shoot our spot in front of his building through the shop’s roll-up door. He readily agreed, provided the weather and his rental schedule cooperated. It took about ten days but the planets finally aligned, and we found ourselves shooting on Ninth St. in Berkeley on a Friday night.

Chater Camera has one of two Sony F35’s in Northern California (Videofax has the other) and they have the only set of Arri/Zeiss Master Primes in the area. It was great fun to be able to play with the newest and greatest toys… and they totally saved our bacon because we wouldn’t have been able to pull this shoot off without them.

I suppose you want details. Then read on…

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Thanks so much Art for writing this piece up, and to Rod for the photographs. I’m very eager to see the final piece in HD; you’ve built up the suspense well. Cheers!

Posted by Christopher Ruffell  on  03/06  at  12:23 AM

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