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Filed under: Cameras •Lighting •Production •

Anatomy of a Porsche Spec Spot

When the economy goes south, I go into fifth gear. I recently seized the opportunity to shoot a couple of spec spots with director Ian McCamey, formerly of The Orphanage, and our first project together was a spot for the Porsche Cayman. A Cayman pulls up in front of a club and, like a magnet, drags three people onto it—and one ends up in the passenger seat in the last shot.

Not having production insurance threw a crimp into our plans until we realized that we didn’t need any if we could shoot the spot at a rental house. I threw myself onto the mercy of my longtime friend and DIT Jay Farrington, partner in Chater Camera, and asked if we could shoot our spot in front of his building through the shop’s roll-up door. He readily agreed, provided the weather and his rental schedule cooperated. It took about ten days but the planets finally aligned, and we found ourselves shooting on Ninth St. in Berkeley on a Friday night.

Chater Camera has one of two Sony F35’s in Northern California (Videofax has the other) and they have the only set of Arri/Zeiss Master Primes in the area. It was great fun to be able to play with the newest and greatest toys… and they totally saved our bacon because we wouldn’t have been able to pull this shoot off without them.

I suppose you want details. Then read on…

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The Best of Stunning Good Looks Art Adams | 08/30 A directory of my best articles, sorted by topic. This entry is a guide to my best articles, sorted by topic. Enjoy!

NAB 2012: Assorted Snapshots Adam Wilt | 05/08 A few cool things I saw at the show that didn’t fit into any other articles. NAB is too big a show in too short a time to see more than a fraction of it. I’ve covered a few things in some depth (as have other PVC folks), but there’s plenty more that slips by without proper coverage. Here, I have a few photos…

Sony quietly announces the NX30 camcorder, a little sister to the NX70 Allan Tépper | 05/08 With an 1/2.88" sensor and 26mm wide angle (35mm eqv), the NX30 should ship in June for well under US$2500. Although during the past year I’ve written quite a bit about the Sony NX70 (officially, the HXR-NX70) here in ProVideo Coalition magazine, I haven’t…

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Thanks so much Art for writing this piece up, and to Rod for the photographs. I’m very eager to see the final piece in HD; you’ve built up the suspense well. Cheers!

Posted by Christopher Ruffell  on  03/06  at  12:23 AM

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