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Monday, September 19, 2011

Filed under: CamerascompressionDistributionGentryMedia Sister SitesHDSLRProPhoto CoalitionProVideo CoalitionLightingProductionSoftwareTips

Blue Nile Shines Thanks to the Canon 5D and Apple Color

Art Adams | 09/19

One more chapter in my “It’s not the camera, it’s the creativity behind the camera” series.

I did the final grade myself, as there wasn’t quite enough budget for a professional color grade, and I think it turned out pretty well. We had to create two versions, one in standard def for broadcast and an HD version for Seedwell’s website. Believe it or not, there’s quite a bit of standard def still out there: a number of systems, including Google TV (where this is running) will only accept standard def deliverables, and often they’ll insist on 4:3 and won’t accept letterbox! These systems are almost completely automated: you go to a website, pick the shows during which you want your spot to air, pick the number of times and dates that you want it to air, pay by credit card and upload a Quicktime file. The spot is inserted into standard def cable television streams and can start airing immediately.

The SD 4:3 version was fairly simple to grade. David had already reframed a number of the shots so I came in and did a little tweaking and moved on to color and power windows. When I got to the HD version, however, I had to back off on some of my vignettes as the highly compressed H.264 footage showed a lot of banding in certain shots, primarily the ones showing the blue-lit background bar. I don’t feel like I lost any of my look due to having to back off the grade, but it was interesting to see how much more I could get away with in SD than HD when it came to Canon 5D footage.

I should point out that the reason I was able to push the footage around as much as I did has much to do with Steve Shaw’s excellent Canon 5D gamma curves.

The client is thrilled, and the spot is airing now.

For the last few years it’s felt as if we’ve all been working around a “cult of the camera:” the camera became, for a short while, more important than the people using it. While different cameras have different strengths, and some cameras are definitely better than others, in the end the camera is one of the least important factors in achieving excellent results. It’s the people behind the camera that matter more than anything else, and in this case we had an exceptional crew and a fantastic creative team that turned out a product that had very little right to look as good as it did given the resources at our disposal.

Disclosure: I have consulted for Tiffen Filters and they gave me the filter mentioned in the article for free. I have no financial ties to Light Illusion and Steve Shaw other than that I bought their gamma curves and use them constantly.

Art Adams is a DP who makes just about any camera look better than it should. You can see the proof at www.artadamsdp.com.

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The Best of Stunning Good Looks

Art Adams | 08/30

A directory of my best articles, sorted by topic.

This entry is a guide to my best articles, sorted by topic. Enjoy!

NAB 2012: Assorted Snapshots

Adam Wilt | 05/08

A few cool things I saw at the show that didn’t fit into any other articles.

NAB is too big a show in too short a time to see more than a fraction of it. I’ve covered a few things in some depth (as have other PVC folks), but there’s plenty more that slips by without proper coverage. Here, I have a few photos…

NAB 2012: Canon C300 Image Processing

Adam Wilt | 05/01

Canon’s Larry Thorpe on the C300’s quad-HD sensor and “super green” sampling

Canon held a press dinner Monday night at NAB, where Larry Thorpe held forth on the Canon C300’s use of a quad-HD sensor (2x HD resolution in both H and V dimensions) and how Canon’s “super green” sampling boosts MTF and…

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Nice writeup, Art.

I missed your usual diagrams (though the lighting geography became more clear as the article progressed), but I enjoyed shooting my LED flashlight though my Lee swatch book to see exactly what 250 and 129 did.

I was wondering as I watched why you didn’t use a fractional Black Promist on this show… than I read that you did, and it disappeared. Crikey. I like your layered-node approach to unsharp masking; I’ll have to keep that one in mind.

At first, I thought you were mad using a 5D on a show where the hero product is characterized by finely-detailed edges and high contrast. On second thought, chroma moiré on a diamond simply looks like internal fire: nothing wrong with that at all!

Posted by Adam Wilt  on  09/21  at  01:59 PM


Sorry about the diagrams… I had to choose between delaying the article further and doing diagrams or posting it quickly without. Sometimes these articles become so complex it becomes quite easy to stall… and stall… and stall. smile

We did use the Soft Effects 2/Black Promist 1/4 but that was the most I could get the director to sign off on because the effect became so pronounced over the HDMI output. Any reason why that might be? I see the same thing with chroma and highlight clipping on occasion: The HDMI output tends to exaggerate those, and they look just fine later.

I’ll have to show you the node tree in Color. It worked really well.

If there was any moire in the diamond it just looked like glimmer. smile

Posted by Art Adams  on  09/21  at  02:12 PM


The chroma and luma blowing out in live mode may be due to their being “rounded off” by the recording process—the Canon, I think, does more processing going to the card than it does to the live outputs. But I’ve seen similar things with many prosumer-grade camcorders, where the EVF / LCD show the highlights and shadows smashed and the color horribly garish, but the recordings themselves are Just Fine. The Canon’s default settings are contrasty and colorful, and that may go for its LCD setup as well.

As to why the filtration looked good live, but vanished on recording… that’s just wrong. I’ll have to take my 5D in tomorrow and try this while I still have Joe’s filter case; I’m sure there’s a big ProMist in there I can test with (the biggest ProMist I own is 58mm, and my smallest Canon lens is 77mm)...

Posted by Adam Wilt  on  09/21  at  03:22 PM


Hi Art: Thank-you for another valuable article. Cheers.

Posted by test123  on  09/22  at  12:31 PM


Thank you Art!! This article is great. I love the look you got here. I’m just finishing up a short film and I found a similar soft/contrasty look. But, the part I struggled with was lighting the wide shots. I didn’t have the same rapid falloff to work with so I ended up using harder sources for better control. Do you have any advice for matching up wides and closeups for this kind of lighting?
Thanks!!

Posted by .(JavaScript must be enabled to view this email address)  on  09/29  at  08:17 AM


Matching wide shots and closeups… hmmm. Well, I do what they do in the feature and TV worlds: I cheat. smile A lot of the time closeups and wide shots are lit very differently, usually with harder light for the wide shots and soft light for the closeups.

It’s really easy to cheat looks and quality of light when switching perspectives. The tough shots are where you have both wide and tight in the same shot; you can’t necessarily change the quality of the key during the shot but you can change the fill quite easily by mounting a source on or near the camera for the tight shot.

The farther away something is the less contrast and resolution it has, so if something changes between the wide shot and the closeup we usually accept it. I remember reading an article in American Cinematographer about Jack Green, ASC, where he said his technique on one movie was to put double scrims in all the lights and put frames of Opal diffusion in front of them for the wide shots, then pull a double and replace the Opal with Lee 250 for medium shots; and then pull the final double and use Lee 216 for the closeups. I don’t do that (my jobs are rarely that big or that flush with gear) but I have discovered that as long as the light comes from the same general direction and has roughly the same contrast from wide shot to closeup you can get away with quite a lot.

For example, in the article above I point out where a hard edge light in the wide shot became very soft and beautiful in the closeup and nobody noticed, because the hard light in the wide shot was an edge light from that angle and nobody noticed it become a soft light later.

I don’t know that I can give you solid examples from my own work at the moment; I do soften the light for closeups when appropriate, but I’ve found that it’s much more effective and quick to move the fill light instead of moving the key. I just posted an article on fill light that might be interesting for you to read.

Posted by Art Adams  on  09/29  at  04:02 PM


I’m glad I’m not the only who cheats wink Thanks Art. I will check out your article on the Fill Light. And thanks for providing some of the most solid lighting advice on the web.

Posted by .(JavaScript must be enabled to view this email address)  on  10/03  at  05:34 AM


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The Best of Stunning Good Looks

Art Adams | 08/30

A directory of my best articles, sorted by topic.

This entry is a guide to my best articles, sorted by topic. Enjoy!

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Adam Wilt | 05/08

A few cool things I saw at the show that didn’t fit into any other articles.

NAB is too big a show in too short a time to see more than a fraction of it. I’ve covered a few things in some depth (as have other PVC folks), but there’s plenty more that slips by without proper coverage. Here, I have a few photos…

NAB 2012: Canon C300 Image Processing

Adam Wilt | 05/01

Canon’s Larry Thorpe on the C300’s quad-HD sensor and “super green” sampling

Canon held a press dinner Monday night at NAB, where Larry Thorpe held forth on the Canon C300’s use of a quad-HD sensor (2x HD resolution in both H and V dimensions) and how Canon’s “super green” sampling boosts MTF and…

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