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Wednesday, October 15, 2008

Filed under: CamerasProductionTraining

“Conversation”: Anatomy of Another HD Spot

Art Adams | 10/15

Here’s how I shot a spot that’s currently running all over California

This kind of spot is a natural for film—but we shot it on HD. And unless you’re looking very, very closely, you’ll never be able to tell.

“Bright, cheery, pretty”—that was my mandate. This political spot for California’s No on Prop 8 campaign required a warm, familiar and cozy feeling, and originally we pitched the agency on the idea of shooting this spot on the RED camera. That didn’t fly, unfortunately, so we fell back on our old trusty standby: the Sony F900R camera with a Pro35 adapter and Zeiss UltraPrimes. (I originally ordered Zeiss SuperSpeeds from our rental house, Chater Camera, but they gave us a free upgrade because they like both us and the cause.)

As we were going to shoot out windows on either side of the set we keyed with two Kino Flo Flathead 80’s (eight tube flourescent fixtures) bulbed for daylight. We also spent some time lighting the background to create the feeling of a sunlit day interior. Backgrounds always take the longest to light, because they take up the most physical space, but you have to light them because you always need a background to shoot against. Compared to backgrounds, lighting people is easy!

Click through to the next page to see my initial lighting diagram…

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A directory of my best articles, sorted by topic.

This entry is a guide to my best articles, sorted by topic. Enjoy!

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Allan Tépper | 05/08

With an 1/2.88" sensor and 26mm wide angle (35mm eqv), the NX30 should ship in June for well under US$2500.

image

Although during the past year I’ve written quite a bit about the Sony NX70 (officially, the HXR-NX70) here in ProVideo Coalition magazine, I haven’t…

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Was that shot in 24p? I still can’t figure out why shoot 24p when the target medium is TV broadcast.

Posted by Stephan  on  10/16  at  12:50 AM


I think the lighting is effective. It looks natural while being balanced at the same time.
I am surprised you didn’t put the first camera on a track or a jib to add a little pan motion to the shot, since that seems to be the popular thing right now.

Dan C

Posted by DanConklin  on  10/16  at  08:57 AM


Yes, it was shot 24p. The reason is that people in 60hz countries are conditioned to think that the film transfer 3:2 cadence indicates (1) higher quality programming, and (2) something that isn’t news or reality programming. Subconsciously we’re sending the message “This is high quality programming, pay attention!” Or maybe we’re saying “This doesn’t suck, so watch it!”

Either way, if we’d shot it 60i or 60p it would feel a lot cheaper. 30p was an option, but if you’re going for the stutter look why only go part way?

Posted by Art Adams  on  10/16  at  10:03 AM


Thanks for the compliment, Dan. I think I mentioned in there somewhere that we used a 3’ slider. The only move is in the first shot. The spot didn’t really call for more moves as you really need to know where the cut points are if you’re moving during a closeup. These things tend to go through multiple edits before they’re approved and the director (Tom Donald, tomdonaldfilms.com) wanted to focus on the performances more than locking in an edit.

We did a lot more shots than these (you only see three shots here and we did at least three different setups with two focal lengths each) so I think it’s a compliment to the director that the editor and the agency didn’t need to cut it up more.

Posted by Art Adams  on  10/16  at  10:39 AM


Art,

What software are you using to do your lighting diagrams?

Thanks for all the great tutorials you provide for this site.  They are well written, easy to understand, and very informative.

All the best,
B. Rowland

Posted by .(JavaScript must be enabled to view this email address)  on  10/17  at  06:39 AM


If you’re on a Mac I highly recommend OmniGraffle: http://www.omnigroup.com/applications/OmniGraffle/. I like software that’s so easy to use that I don’t have to read a manual, and OmniGraffle fits that bill perfectly.

Posted by Art Adams  on  10/17  at  11:02 AM


Thanks, Art.  I’ll check it out.

Posted by .(JavaScript must be enabled to view this email address)  on  10/17  at  02:09 PM


Hey Art,
I’ve been reading your posts for a while now and I’m glad you’re working on meaningful projects like those clips for prop 8.
I try to donate my time also when I feel the project can make a difference to something I care about. Therefore, If you need any help in terms of gears or post, I’ll be happy to help out free of charge.(as long as I’m free of course).
Studio is in SF and I leave in Berkeley.
We own One red camera, One Sony EX3, and have all the decks (from DV to HDCAM) in you need help finishing.

Posted by eric Peltier  on  10/17  at  02:43 PM


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The Best of Stunning Good Looks

Art Adams | 08/30

A directory of my best articles, sorted by topic.

This entry is a guide to my best articles, sorted by topic. Enjoy!

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A few cool things I saw at the show that didn’t fit into any other articles.

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Sony quietly announces the NX30 camcorder, a little sister to the NX70

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With an 1/2.88" sensor and 26mm wide angle (35mm eqv), the NX30 should ship in June for well under US$2500.

image

Although during the past year I’ve written quite a bit about the Sony NX70 (officially, the HXR-NX70) here in ProVideo Coalition magazine, I haven’t…

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