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Monday, June 16, 2008
It’s not the budget, it’s where you put the camera!
Art Adams | 06/16
Equipment doesn’t make the image; people do. I proved this on a music video recently where we had more people than equipment.
It’s been a while since I last posted, for which I apologize. I’ve been working on taking my showreel to the next level by shooting a couple of spec projects.
One you’ve probably already seen: the Nintendo Wii spec spot I shot on the RED. The director I pulled in for that, Jono Schaferkotter, came to me shortly after that shoot and asked if I’d help him with a music video promo he wanted to do for a singer by the name of Rachel Williams. As I consider Jono to be a very talented up-and-coming director who lets me shoot cool stuff, I instantly said yes.
We shot said project on June 7th and 8th, on location in Santa Cruz. It was a down-and-dirty production, shot over the course of two ten hour days, with a very small crew and very little equipment. Having said that, let me also say that it’s some of the finest work on my reel.
Here’s the finished spot:
This was shot on a Panasonic HVX-200 and color graded using Magic Bullet Looks. Here’s what the cut looks like without the color grading, as I shot it (except for the composite scene where Rachel appears twice in the same shot, which is graded):
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