Very informative Art, love reading about these kinds of in the field tests.
And I note it was a typical San Francisco summer day/night, judging by the jackets on everyone!
Posted by Steven Bradford on 08/20 at 04:16 PM
Thanks, Steven. Yup, typical San Francisco summer evening: cold and drizzly.
Posted by Art Adams on 08/20 at 04:18 PM
Thank you Art for taking the time to explain the details of each scene. This montage was even more impressive when projected on the big screen at the DCS meeting. Very impressive
Posted by .(JavaScript must be enabled to view this email address) on 08/20 at 06:38 PM
Thanks, Dennis! It was very good to meet you at the DCS meeting. I’m glad you enjoyed the article. As I watched the montage projected I thought to myself, “Enjoy this, it’ll never look this nice again…”
Posted by Art Adams on 08/20 at 07:20 PM
Hey Art
A real nice write up on ARRI’s new offering to us ALEXA. I am just a bit confused here about a fact may be I have no knowledge about. When you are referring to grading here is it digital grading done on computer software or optical grading done in lab. Please throw some light.
Posted by .(JavaScript must be enabled to view this email address) on 08/21 at 01:12 AM
Great piece Art. Let’s hope that Arri’s inclusion of ProRes in the camera means they know something that we don’t about Apple’s longterm commitment to ProRes and the Pro Apps in general.
Posted by Scott Simmons on 08/21 at 08:17 AM
Hi Cineshashank- it was digitally graded via Scratch, a DI tool from Assimilate. Lucas Wilson of Assimilate brought a Scratch system with him on a PC and we sat in a corner and graded the footage during Michael Bravin’s Alexa presentation.
Scott- Amen to that. Apple has done this industry a world of good, but our industry also hates unpredictability.
Posted by Art Adams on 08/21 at 10:19 AM
great article!
thanks Art! maybe by now I don’t have enough money to get it… but now I know exactly where I wanna go…
Evandro Cruz/DP/Brazil
Posted by evandroc on 08/21 at 01:03 PM
very impressive but I want to see what it looks like on a TV or projected because the clip, as posted, looks much more like video to me.
Posted by .(JavaScript must be enabled to view this email address) on 08/23 at 07:13 PM
All I get is a “Waiting for Video” in a black box.
is the video clip posted?
Posted by IEBA on 08/24 at 03:43 PM
It is, and it works for me. I’ve noticed that Chrome has trouble with Quicktime movies—it doesn’t buffer them but waits for the entire thing to download—so it might be worth trying other browsers if that’s the one you’re using.
Posted by Art Adams on 08/24 at 03:47 PM
A local rental company has them in and available for rent. Problem, $5K per day. I think that was for a package, at least I hope so but that ended the conversation. I can get a RED Package easily for $1500. $2000 if I want to splurge on on Master Primes (4 - 5 Lenses). Regardless of marketing bullshit from both RED and Arri and various tech benefits to one or the other, that is a $3K price difference. $9K on a 3 day week. Might not matter on a $50M+ budget but on $100,000 commercial day, 3% of the total budget just for the ‘privilege’ of using and Alexia doesn’t make any sense to me. As a producer/pm Alexia has to cost the same, a competent DP is going to make either one shine. Hell I can shoot 35mm for less than price difference.
Posted by .(JavaScript must be enabled to view this email address) on 08/25 at 12:57 AM
Sorry, I’m calling “bull” on that. There’s no way an Alexa costs $5k per day. That’s as much, and slightly more, than a Phantom HD Gold would cost, and there are a lot more Alexas around than there are HD Gold’s. An HD Gold is a quarter million dollar package; an Alexa is $70k.
Alexas will rent for about the same price as an F900 did when it first came out because they cost about the same new. The Alexa will be more than a RED on a daily basis, because it costs more to buy, but there’ll be a significant savings in post due to the lack of need to transcode.
If you’re going to make up stuff like that here you’ll have to be a lot more convincing. You’ve either not done your homework or you’re just outright lying—and not very well.
Posted by Art Adams on 08/25 at 08:20 AM