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Thursday, October 16, 2008

Filed under: CamerasEditingPost ProductionProduction

No on Prop 8 (California)—shot on RED

Art Adams | 10/16

Another successful RED project on a shoestring budget

I’ll revisit this next week when I have more time to write (I’m about to go into a four day RED project that will shoot over this coming weekend) but I’m very proud of this spot and—as it was just released onto YouTube—I wanted to show it off.

Shot by an all-volunteer crew with donated equipment, we shot it in an afternoon and finished it in a week of post. (It took a week only because the online editor was working on another spot for the same campaign and the same time.) And the RED worked flawlessly.

I’ll go into the lighting in detail later, but for now I’ll just give you the summary of how we did this:

RED, build 16

Zeiss Super Speed lenses

Daylight and HMI

Redcode 36

Shot viewing REDSpace, using zebras set at 103 (their max, which still allows for a further .4 stop of exposure before clipping), “exposing to the right” and working off a 17” Panasonic LCD monitor rather than just using a light meter alone.

One-light processed through REDRushes into 1920x1080 ProResHQ with Rec 709 gamma and color space.

Cut in Final Cut Pro, and graded using Magic Bullet Looks.

The one minor “discovery” about the RED was the one I wrote of in this article.

The director was Tom Donald, and it was produced by Luke Seerveld.

More later next week, after my next joyous excursion with the RED. Until then… enjoy!

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The Best of Stunning Good Looks

Art Adams | 08/30

A directory of my best articles, sorted by topic.

This entry is a guide to my best articles, sorted by topic. Enjoy!

NAB 2012: Assorted Snapshots

Adam Wilt | 05/08

A few cool things I saw at the show that didn’t fit into any other articles.

NAB is too big a show in too short a time to see more than a fraction of it. I’ve covered a few things in some depth (as have other PVC folks), but there’s plenty more that slips by without proper coverage. Here, I have a few photos…

NAB 2012: RED

Adam Wilt | 05/07

RED’s Ted Schilowitz discusses 2012’s products, and a photo gallery.

RED’s “Leader of the Rebellion” Ted Schilowitz held a press conference at NAB on Monday, describing the projects and products RED is working on. Rather than paraphrase him, I’ve got him on card (well, it’s not “on…

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one word.  Nice!

Posted by .(JavaScript must be enabled to view this email address)  on  10/17  at  12:06 AM


Gorgeous.

Posted by Steven Bradford  on  10/17  at  01:32 PM


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The Best of Stunning Good Looks
LIGHTING: Advanced Cucoloris Use Illustrated by a Solar Eclipse
CAMERAS: Food Fights with the FS700
CAMERA MATH: The Importance of Ratios
GEEK-OUT: The Matrix, Reloaded
Lighting Fire and Liquids: Playtime with the Sony FS700
LED Light Tests: Flesh Tone and Color Comparison Shootout
BEHIND THE SCENES: Smoke in the Woods with the Canon 5D
LED Light Tests: PRG Sponsors an LED Light Shootout
CANON C300: Trimming White Balance, Plus a Look at Daylight vs. Tungsten Color
CAMERAS: Now It’s Rocket Science
Lights, Camera, Kids: Shooting a Childish Spot for T-Mobile on the Canon 5D
GEEK OUT: The Non-Technical Technical Guide to Sony OLED Monitors
LIGHTING STRATEGIES: Rough Guide to Illuminating a Bounce Card
LIGHTING STRATEGIES: Exploiting a Single Light Source
BOOK REVIEW: “How to Shoot Movies Without Shooting Yourself in the Foot”
LIGHTING STRATEGIES: Placing the Fill Light for Faces
LIGHTING STRATEGIES: What Makes Soft Lights Cast Soft Shadows?
For You, a Panel Discussion
LIGHTING STRATEGIES: Soft Light vs. Hard Light
Pulse Width Modulation is NOT Your Friend
LIGHTING STRATEGIES: Placing a Hard Key Light
The Simplest, Fastest Interview Lighting Setup—Ever.
The Future of Technology is You
Fill Light: The Underdog of Lighting
Blue Nile Shines Thanks to the Canon 5D and Apple Color
You’ve read my writing, now hear my talking
Anatomy of a Spot: T-Mobile
DSC Labs Hawk Chart: The Simplest Color Chart That You Can’t Live Without
Arri Alexa and Rosco LitePads Come Through for OnLive’s First National Spot







The Best of Stunning Good Looks

Art Adams | 08/30

A directory of my best articles, sorted by topic.

This entry is a guide to my best articles, sorted by topic. Enjoy!

NAB 2012: Assorted Snapshots

Adam Wilt | 05/08

A few cool things I saw at the show that didn’t fit into any other articles.

NAB is too big a show in too short a time to see more than a fraction of it. I’ve covered a few things in some depth (as have other PVC folks), but there’s plenty more that slips by without proper coverage. Here, I have a few photos…

NAB 2012: RED

Adam Wilt | 05/07

RED’s Ted Schilowitz discusses 2012’s products, and a photo gallery.

RED’s “Leader of the Rebellion” Ted Schilowitz held a press conference at NAB on Monday, describing the projects and products RED is working on. Rather than paraphrase him, I’ve got him on card (well, it’s not “on…

NAB 2012: Camera Support

Adam Wilt | 05/05

A few of the interesting bits ‘n’ bobs that make cameras usable.

At NAB I found support vendors at the affordable end of the spectrum I hadn’t seen before, comfy Aaton-style handgrips, F65 tweaks by Carlos Acosta, and a “drive-by demo” of a handy zoom/focusing lever.

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