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Monday, March 30, 2009

Filed under: CamerasProductionVisual Effects

Porsche F35 Spec Spot Revealed

Art Adams | 03/30

PVC readers get an early look at my finished F35 spec spot

About a month ago I shot a spec Porsche spot at night on the Sony F35 at ridiculously low light levels. Here’s the finished piece.

Director: Ian McCamey

DP: Art Adams

Camera and lighting gear: Chater Camera

Visual Effects Supervisor and Porsche owner/operator: Kevin Baillie

Camera Assistant: Rod Williams

DIT: Louis Block

Crew without portfolio: Alan Hereford

Sound editor/mixer: http://www.chrastkasound.com/

As noted in my previous article about this shoot, we knew we’d end up with a noisy image because of the limited resources used to pull this off. My light meter read “E” when I took light readings at 640 ASA and we found we could see the action better by looking at the monitor than by the naked eye. After initially lighting for a proper exposure, but not liking the resulting look, I decided to light for “pretty” first and exposure later. I’m very happy with the results.

The final spot required a fair bit of noise reduction in the shadows but flesh tones held just fine. The little bit of noise that’s left reminds me of film grain.

If we’d shot this spot for an agency we’d have a few more tools available, but I don’t think it would have taken a lot more to beef up the exposure to a noise-free level. The F35 is very, very quiet and very, very fast, and it was an absolute pleasure to use. I couldn’t have pulled this off with any other single-chip camera.

I’ll be posting some additional versions of this spot in the near future. For my web site I might trim it and make it a little shorter, as well as play with some color correction choices, and I’ll post those here as I develop them. I might even hold an informal survey to see which plays better.

Disclaimer: This spot is a spec spot and has nothing official to do with Porsche or the Porsche brand. (I mention this because this spot was on Youtube for a brief time, generating TONS of traffic before Porsche had it pulled. It is posted here as an educational aid.)

I hope you enjoy the spot!

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The Best of Stunning Good Looks

Art Adams | 08/30

A directory of my best articles, sorted by topic.

This entry is a guide to my best articles, sorted by topic. Enjoy!

Anton/Bauer Provides Rock-Solid Dependability For “The Amazing Race” As It Treks Across The Globe

PVC News Staff | 02/06

The Amazing Race uses Anton/Bauer to ensure all cameras have enough power to capture every exciting moment the contestants encounter.

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Since their first day of production back in 2001, crew members of the hit reality television series “The Amazing Race” have counted on Anton/Bauer® products to power them through…

Revisiting the RED workflow, Smoke 2012 style

Marc-Andre Ferguson | 02/03

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My love affair with RED Digital Cinema began in 2007, when my brief stint as demo artist in the NAB RED booth turned into a regular gig at events and trade shows.…

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The Best of Stunning Good Looks

Art Adams | 08/30

A directory of my best articles, sorted by topic.

This entry is a guide to my best articles, sorted by topic. Enjoy!

Anton/Bauer Provides Rock-Solid Dependability For “The Amazing Race” As It Treks Across The Globe

PVC News Staff | 02/06

The Amazing Race uses Anton/Bauer to ensure all cameras have enough power to capture every exciting moment the contestants encounter.

image

Since their first day of production back in 2001, crew members of the hit reality television series “The Amazing Race” have counted on Anton/Bauer® products to power them through…

Revisiting the RED workflow, Smoke 2012 style

Marc-Andre Ferguson | 02/03

image

My love affair with RED Digital Cinema began in 2007, when my brief stint as demo artist in the NAB RED booth turned into a regular gig at events and trade shows.…

LIGHTING STRATEGIES: Rough Guide to Illuminating a Bounce Card

Art Adams | 01/29

Lighting a bounce card is easy, right? Right… IF you know the basics. Here they are.

Is bounce light really just about aiming a light at a white card and walking away? No. There are a couple of tricks to getting the most out of your bounce source, and I can show them to you fairly quickly using…

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