Art Adams

A native of Northern California, Art Adams has been in the film industry for 22 years--including the last 17 as a director of photography. After spending ten years in Hollywood, Art is now based in the San Francisco Bay Area. He has been published in HD Video Pro, American Cinematographer, Camera Operator Magazine, Film/Tape World and CineSource.

Art is a member of the International Cinematographers Guild (IATSE 600), the Society of Camera Operators (SOC), and is a trustee of the National Writers Union (UAW 1981).

His web site is at www.artadams.net.

The Best of Stunning Good Looks
CAMERAS: Food Fights with the FS700
CAMERA MATH: The Importance of Ratios
GEEK-OUT: The Matrix, Reloaded
Lighting Fire and Liquids: Playtime with the Sony FS700
LED Light Tests: Flesh Tone and Color Comparison Shootout
BEHIND THE SCENES: Smoke in the Woods with the Canon 5D
LED Light Tests: PRG Sponsors an LED Light Shootout
CANON C300: Trimming White Balance, Plus a Look at Daylight vs. Tungsten Color
CAMERAS: Now It’s Rocket Science
Lights, Camera, Kids: Shooting a Childish Spot for T-Mobile on the Canon 5D
GEEK OUT: The Non-Technical Technical Guide to Sony OLED Monitors
LIGHTING STRATEGIES: Rough Guide to Illuminating a Bounce Card
LIGHTING STRATEGIES: Exploiting a Single Light Source
BOOK REVIEW: “How to Shoot Movies Without Shooting Yourself in the Foot”
LIGHTING STRATEGIES: Placing the Fill Light for Faces
LIGHTING STRATEGIES: What Makes Soft Lights Cast Soft Shadows?
For You, a Panel Discussion
LIGHTING STRATEGIES: Soft Light vs. Hard Light
Pulse Width Modulation is NOT Your Friend
LIGHTING STRATEGIES: Placing a Hard Key Light
The Simplest, Fastest Interview Lighting Setup—Ever.
The Future of Technology is You
Fill Light: The Underdog of Lighting
Blue Nile Shines Thanks to the Canon 5D and Apple Color
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Monday, October 31, 2011

The Future of Technology is You

New toys are great, but what’s more important is who plays with them.

Technology is always advancing, and we’re at the point in this industry where we’ll always have new toys on the near horizon. My question is: how much do these toys matter when it’s the people who use them who provide all the creativity?

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The Future of Technology is You
Art Adams

New toys are great, but what’s more important is who plays with them.





The Future of Technology is You

Art Adams | 10/31- 04:05 PM

New toys are great, but what’s more important is who plays with them.

Technology is always advancing, and we’re at the point in this industry where we’ll always have new toys on the near horizon. My question is: how much do these toys matter when it’s the people who use them who provide all the creativity?

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