Adobe Beyond Adobe

Find out what the movers and shakers in Adobe's Dynamic Media Organization are thinking about, and get a glimpse into their vision on everything from product direction to hot trends in the worlds of video production and content creation.





The Adobe Posters:

Bill Roberts: Director, Product Management

Colin Smith: Sr. Solutions Engineer – DMO

Michael Coleman: Sr. Product Manager, Video Editing Workflows

Ginna Baldassarre: Sr. Product Manager, Production Premium

Dave Helmly: Sr. Business Development Manager

Dennis Radeke: Business Development Manager

Kevin Towes: Product Mgr Flash Media Server

Karl Soule: Sr. Solutions Engineer – DMO

Jason Levine: Sr. Evangelist

Kevin Monahan Online Technical Evangelist

Steve Forde Sr. Product Manager, After Effects

Ginna Baldassarre Sr. Product Manager, Adobe Premiere Pro

Michelle Gallina Sr. Product Marketing Manager, Production Premium

Ellen Wixted Sr. Product Manager, Production Premium

Colin Stefani Senior Program Manager, Audio

Todd Kopriva Online Technical Evangelist

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Complete Archives
David Atkins Enterprises and Digital Pulse use Adobe software for record-setting arena projection
Adobe is coming to a city near you!
Philip Bloom on why he has switched to Adobe Creative Suite 6 Production Premium
Adobe wows NAB 2012 attendees with Creative Suite 6 Production Premium, secures 5 prestigious awards
The Girl with the Dragon Tattoo: how Creative Suite Production Premium was used
Philip Bloom tests Adobe Premiere Pro CS6
How Premiere Pro CS6 was used to create new music video for Keith Urban’s “For You”
We’re revealing the upcoming Creative Suite 6 Production Premium Release
Adobe Tips & Flicks recordings
Act of Valor world premiere with Navy SEALs
Accelerate your RED workflow with Adobe Premiere Pro CS5.5
How technology is influencing storytelling and filmmaking
NVIDIA Maximus and Adobe Premiere Pro CS5.52
On the set of Vincent Laforet’s short film Möbius
Resources for Choosing a Graphics Card for Adobe Premiere Pro
Adobe really is open
David Dessel’s personal transition to Adobe Premiere Pro
Ask a CS Pro: Mastering the Adobe Premiere Pro Timeline Panel
Ask a CS Pro: Intro to sound design with Adobe Audition
Easing the transition to Adobe Premiere Pro: Ask a CS Pro session with Al Mooney
Color correction and color grading tutorials
Ask a Creative Suite Pro: Update Your Demo Reel with Adobe Premiere Pro
Details on the Production Premium switching offer
Adobe is Here to Compete
A Note on Adobe Premiere Pro

Tuesday, May 22, 2012

David Atkins Enterprises and Digital Pulse use Adobe software for record-setting arena projection

Todd_Kopriva | 05/22- 12:31 PM

Australian production studio delivers animation for the 12th Arab Games, on record-size projection space, using Adobe Premiere Pro and After Effects.

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In December 2011, the 12th quadrennial Arab Games took place in Doha, Qatar at Khalifa International Stadium. As part of the planning process for the Doha games, the world-renowned event production agency, David Atkins Enterprises (DAE), was commissioned to conceive and produce the opening and closing ceremonies. Following this commission, DAE contracted Australian digital design and video production specialists, Digital Pulse, to produce the animated visuals for the opening ceremony including the athletes’ parade and cultural segments. Far from a conventional production canvas, the animated visuals that the Digital Pulse team were to produce for the event would have to play seamlessly across the stadium’s two different playback systems: a contiguous LED system installed behind all stadium seats and an 86-projector projection system that covered a world record 12,600 cubic metres of on-field projection space.

more »


Thursday, May 10, 2012

Adobe is coming to a city near you!

Michelle Gallina | 05/10- 01:02 PM

CS6 Production Premium Road Show

Join Creative Suite video experts for a free, in-depth seminar featuring the new Creative Suite 6 Production Premium. Discover the killer new features, and meet partners with complementary offerings that—when combined with CS6 Production Premium—deliver new workflows that work and flow.

Here’s what you’ll see:
•How Adobe Creative Cloud helps you break down creative barriers and revolutionizes the art of video production.
•The redesigned Adobe Premiere Pro CS6—the hub of your post-production workflow. With a streamlined user interface, powerful new trimming tools, and other creative advancements, you’ll see why more and more professional editors are turning to Adobe Premiere Pro.
•A faster, more productive After Effects CS6 featuring new features such as Global Performance Cache and the 3D Camera Tracker that add up to what is rumored to be the biggest After Effects release in a decade.
•Creative magic in imaging with new Content Aware tools and the fastest performance ever in Photoshop CS6.
•New features in Adobe Story and Adobe Audition, as well as brand new tools into the video lineup: Adobe Prelude, a tool created specifically for logging and ingest, and Adobe SpeedGrade, a forward-looking approach to color grading and finishing.

Get Expert Training
Dive deeper into each component of CS6 Production Premium. Learn from industry experts how you can migrate to Adobe Premiere Pro from another editor, optimize your hardware for peak performance, gain color correction tips & tricks, and more. On-site training is available at New York, Washington DC, and LA venues. Lunch will be provided to all training attendees. Register now and receive the early bird pricing of $200!

Giveways and Savings
Get 15% off all CS6 Production Premium products when you sign up for training. And all attendees will be eligible to win an HPZ1 Workstation.

Reserve your spot now!



Wednesday, May 09, 2012

Philip Bloom on why he has switched to Adobe Creative Suite 6 Production Premium

Michelle Gallina | 05/09- 03:18 PM

Phililp Bloom has posted a new article on his website, “Why I have moved over to Adobe Premiere CS6 from Final Cut 7”, following up on an interview published here, “Philip Bloom tests Adobe Premiere Pro CS6”.

more »


Monday, May 07, 2012

Adobe wows NAB 2012 attendees with Creative Suite 6 Production Premium, secures 5 prestigious awards

Meagan Keane | 05/07- 01:23 PM

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The reveal of Adobe Creative Suite 6 Production Premium was a huge success at NAB and won top awards from five of the leading industry organizations at the show.

more »


Sunday, April 29, 2012

The Girl with the Dragon Tattoo: how Creative Suite Production Premium was used

Michelle Gallina | 04/29- 06:55 AM

Trailblazing filmmakers turn heads with The Girl With the Dragon Tattoo, created using 4K post workflow using Adobe Creative Suite Production Premium software

For The Girl with the Dragon Tattoo, David Fincher reunited the post team from The Social Network: Academy Award-winning Editors Kirk Baxter and Angus Wall, Light Iron Colorist Ian Vertovec, Assistant Editor Alex Olivares, Post-Production Supervisor Peter Mavromates, and Assistant Editor Tyler Nelson. The team refined the workflow from The Social Network for The Girl with the Dragon Tattoo, upgrading from a 2K post workflow to a 4.5K and 5K pipeline resulting in a 4K digital master. Adobe Creative Suite Production Premium, including Adobe After Effects and Adobe Premiere Pro software, was instrumental in the post-production process.

more »


Saturday, April 21, 2012

Philip Bloom tests Adobe Premiere Pro CS6

Meagan Keane | 04/21- 08:05 AM

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In his celebrated career as a filmmaker, Philip Bloom has worn many hats, including director of photography, editor, director, and everything in between. Over the past five years, he’s become an expert on budget filmmaking, as well as a trusted resource for information on the latest gear for shooting and editing film projects. Recently, he talked with Adobe about his experience testing the latest version of Adobe Premiere Pro.

more »


Saturday, April 14, 2012

How Premiere Pro CS6 was used to create new music video for Keith Urban’s “For You”

Michelle Gallina | 04/14- 11:11 AM

Bandito Brothers, Sunset Edit, and Hurlbut Visuals use Adobe Premiere Pro CS6 software to make music video sing with cinematic beauty.

As a followup to its success with Act of Valor, the creative media collective Bandito Brothers stepped up to produce the music video for Keith Urban’s powerful new song “For You”, written for the Act of Valor soundtrack. Scott Waugh of Bandito Brothers directed the video, Shane Hurlbut was the director of photography, and multiple-award-winning editor Ken Mowe of Sunset Edit (who previously edited exclusively with Avid software) used Adobe Premiere Pro for the first time to edit the music video.

Shot with ARRI Alexa Studio and Canon Cinema EOS C300—new formats which can be mixed on a single timeline in Adobe Premiere Pro CS6—as well as Canon EOS 5D and 7D cameras, the project incorporates the newest digital cinematography processes. Features such as the enhanced multicam editor in Adobe Premiere Pro CS6 gave the team creative freedom to tell the story in the most impactful way. The sleek, new user interface, keyboard-driven workflows, and powerful trimming features, also helped make editing more fluid and precise. For more details on these new features in Adobe Premiere Pro CS6, see the Adobe website.

After completing the initial edit, the Bandito Brothers team organized all the assets—VFX shots, edited footage from Urban’s performance, and clips from the film—copied it all to a drive, and hand-delivered it to Mowe at Sunset for the final edit. In a departure from his traditional toolset as a music video veteran, Mowe used the beta version of Adobe Premiere Pro CS6 and was pleased with the flexibility and performance and said, “After three hours with Adobe Premiere Pro CS6 I felt very comfortable and I would use it again.”

A huge congratulations to the team for an amazing video!

For more details of how this project was shot and produced, see this video.



Thursday, April 12, 2012

We’re revealing the upcoming Creative Suite 6 Production Premium Release

Anita Engelman | 04/12- 11:39 AM

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We are so excited to show our customers ®Adobe Creative Suite® 6 Production Premium—including major updates for Adobe Premiere® Pro CS6 and Adobe After Effects® CS6— before its official release!  Check out the top new CS6 Production Premium features on our CS6 Production Premium Reveal webpage.

more »


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