Tuesday, October 14, 2008

Intro to CS4 and New AVCHD Editing

dhelmly aka DavTechTable | 10/14- 02:22 PM

The new Production Premium CS4 now supports AVCHD for Premiere Pro, AfterEffects, and Encore.

Click Here for VideoWith the various price ranges of AVCHD cameras, tapeless workflows will surely reach the mainstream in the near future. I’ve been using CS4 internally for quite a while and have been totally converted to the new CS4 workflow.

Take a look at the quick workflow video and see what’s new in Production Premium CS4 and AVCHD. I also show a few more CS4 features like the new Media Browser which lets you browse media from any drive right from Premiere Pro. (The big advantage is here is not having to import unknown clips just to view them).

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Monday, October 13, 2008

Register for Max 2008

Scott Gentry | 10/13- 09:22 PM

Experience CS4 in-depth

Register for MAX 2008, Adobe’s annual event for designers and developers, and be among the first to experience Adobe® Creative Suite® 4 software. Join thousands of other Adobe users at special networking events, in-depth labs, and sessions that explore leading-edge techniques and technologies. This year’s MAX introduces the Art Directors Invitational Master Class (ADIM@MAX)--a two-day, hands-on pre-event session which brings top art directors, designers, illustrators, and photographers together to learn advanced tips and techniques using Adobe products--and the FITC and SoDA Unconferences. Be part of the future of design. Join us in San Francisco November 16-19.

Also: Buy CS4 and get $400 off the price of MAX. Learn more max.adobe.com

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Saturday, September 20, 2008

AJA + Adobe = Great High-End Workflows

Dennis Radeke | 09/20- 03:44 PM

I’ll be the first to admit that I don’t have the privilege of getting to work with high-end workflows all of the time.  I go from everything to DV to Film 4K and everything in between, but clearly SD and compressed HD workflows predominate what we do. However, I have to say that I’ve been really intruiged with what AJA offers for Adobe products - all that you would expect and a whole bunch extra.  Read on to get all the details.

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Wednesday, September 10, 2008

New Red Camera Adobe Support

dhelmly aka DavTechTable | 09/10- 04:16 PM

Coming From Red: Adobe Production Premium support !

For a few weeks now I have been checking out the new Red Camera Adobe Importer plug-in for Premiere Pro, AfterEffects, and Encore. For their first Adobe CS3 plug-in, they’ve done some excellent work. Their importer plug-in makes using the native R3D file type as easy as any of the other tapeless formats we currently support with CS3. As with our P2 and XDCAM support, importing is as easy as drag and drop or you can still use the standard File>Import dialog. The Plug-in gets installed in the Adobe Common MediaCore folder and is shared by all Adobe video applications. Yes, there are plug-ins for both Intel Mac and Windows. Windows users might consider using Vista64 so they can address more than 3.6 GB of RAM for the larger frame sizes(yes - currently CS3 can only address upto 4GB of Ram on Windows ** stayed tuned ** we’ll have a better answer - more on that later) Vista users, just remember to turn off all of the friendly Vista helpful messages like “Cancel or Allow?” )

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Monday, August 04, 2008

Native Red support coming to Adobe Premiere Pro and After Effects

Michael Coleman | 08/04- 10:38 AM

On the heels of some great camera announcements at NAB, Red has announced new support for editing in Adobe Premiere Pro and After Effects. This means that you will soon be able to use your native, non-transcoded R3D files directly within Adobe Premiere Pro CS3 and After Effects CS3. Some RED users are buzzing about it on the RedUser.net forums.

I also want to note that if you’re editing in FCP, you may want to consider upgrading to Production Premium. If you have FCP and any Adobe product (After Effects, Photoshop, Illustrator) you can save up to $200 on the upgrade price costing you $899. We have a special FCP website if you want more info.

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Thursday, April 24, 2008

Adobe’s NAB Sneak Peaks

Hart Shafer | 04/24- 03:35 PM

Another NAB has come and gone and it appears everyone at Adobe survived the crazy/great week. Well, I’m at home nursing the traditional post-NAB cold, and my feet took days to get their feeling back, but that’s all just par for the course. It was a great show for us--while overall attendance was definitely down, our booth was packed. I had the opportunity to get to know a lot of customers and partners all at once, which is the ultimate point of going at all.

During the show I had an opportunity to share a little sneak peak of some of the things Adobe is working on in our technology labs. We wanted to pull back the curtain just bit and show a little of what we are working on because it’s important for you to know where we’re going. You obviously choose the tools company you want to work with based on what they have available today. But because you invest a lot of time, energy, and money into adopting a toolset you’re also interested in where they’re going tomorrow. And so when you look at Adobe, you want to know we’re not just committed today, but that we’re thinking about the challenges you’re just starting to face, or will be facing soon.

If you weren’t able to make NAB, or were at NAB and missed my presentation, no worries. We just posted a bunch of our theater demos to the new Adobe TV site and my technology preview can be found in the video pro section. I won’t give away everything I show, but if you’re an editor at least watch until I get to the speech analysis part. Good times. Then again, the last thing I showed was definitely the most popular. How’s that for a tease? Enjoy!

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Thursday, March 20, 2008

Skillfully Talented or Talentedly Skillful

Steve Kilisky | 03/20- 04:36 PM

The video industry historically has been driven by technologists. I’m not referring to the technologists who have invented and developed all the products that allow those waves of light to be converted into electronic signals formerly and now bits, manipulated, and ultimately delivered to a growing number of different screens. I’m thinking more about all of the individuals who produced the content we consume today. Where am I going with this? Why am I being so cryptic? Do I get paid by the word to write this blog (NO I am not paid for those who don’t know my sense of humor). Get to the point, Steve! What’s this got to do with skills and talent?

Well first lets define what my understanding of the differences are. This is probably an oversimplification (need to save on word count somewhere), but talent is something one is born with and skills are something that are not innate but you can learn.

(4) Comments • Most recent comments by: SBG, Steve Kilisky, Frank Capria, Chris Meyer, • Permalink

Tuesday, March 18, 2008

Avid Express --- RIP

Simon Hayhurst | 03/18- 02:45 AM

I would be remiss if I didn’t post a quick something about Avid’s Monday morning announcements.

First, it is always a little sad to see the end of a product. Thousands of man hours of work are being gently laid aside, and I feel for that team.

On a broader level, this is just one more step in the democratization of video that Adobe and others have been driving for many years. 

(5) Comments • Most recent comments by: Clint Johnson, Simon Hayhurst, joe, Peter, Chris Meyer, • Permalink

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