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Find out what the movers and shakers in Adobe's Dynamic Media Organization are thinking about, and get a glimpse into their vision on everything from product direction to hot trends in the worlds of video production and content creation.





The Adobe Posters:

Bill Roberts: Director, Product Management

Colin Smith: Sr. Solutions Engineer – DMO

Michael Coleman: Sr. Product Manager, Video Editing Workflows

Ginna Baldassarre: Sr. Product Manager, Production Premium

Dave Helmly: Sr. Business Development Manager

Dennis Radeke: Business Development Manager

Kevin Towes: Product Mgr Flash Media Server

Karl Soule: Sr. Solutions Engineer – DMO

Jason Levine: Sr. Evangelist

Kevin Monahan Online Technical Evangelist

Steve Forde Sr. Product Manager, After Effects

Ginna Baldassarre Sr. Product Manager, Adobe Premiere Pro

Michelle Gallina Sr. Product Marketing Manager, Production Premium

Ellen Wixted Sr. Product Manager, Production Premium

Colin Stefani Senior Program Manager, Audio

Todd Kopriva Online Technical Evangelist

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Complete Archives
How technology is influencing storytelling and filmmaking
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On the set of Vincent Laforet’s short film Möbius
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Adobe really is open
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Ask a CS Pro: Mastering the Adobe Premiere Pro Timeline Panel
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Adobe Premiere Pro CS5 now offers GPU acceleration on laptops

Wednesday, February 25, 2009

A follow up on 64-bit

Michael Coleman | 02/25- 06:15 PM

What are the real benefits?

When people ask me if After Effects is 64-bit, I am always tempted to ask a follow-up question. I try to understand what benefit they are looking to gain. The answer is usually that they want to be able to render faster, and have longer RAM previews.

If you are running on multi-core system with a 32-bit Windows OS, you’re likely to experience better multi-core rendering and longer RAM previews if you move to a 64-bit edition of Windows. Simple as that. If you’re running a lot of ram-hungry applications, the benefit is even greater.

Here’s why: A 32-bit edition of Windows is limited to a total of about 4GB. Each process on a 32-bit Windows system is limited to about 2GB. By the time you reserve some for the OS and divide the remainder among all your applications and distribute some to each core for rendering in After Effects, it’s sliced into relatively small chunks. After Effects isn’t the limiting factor, it’s your operating system.

Enter 64-bit Windows. A 64-bit OS raises the roof on RAM limits, both for individual processes and the total. After Effects and Premiere Pro are both designed to take advantage of much more RAM than is available on a 32-bit system.

So the remaining question is: Do After Effects and Premiere take advantage of *ALL* the RAM on a 64-bit OS? The answer is no. They would have to be 64-bit native apps to do that. You get some great benefits, and the ball is back in our court. I can’t be specific about future releases, but it’s safe to assume that 64-bit native applications are a matter of when, not if.

But don’t let this stop you from enjoying the benefits of 64-bit. Get a 64-bit OS. Fill up on cheap RAM. Work faster today. I don’t want you to miss out on improved performance with CS4 apps on a 64-bit OS.

(1) Comments • Most recent comments by: • Permalink


Wednesday, February 25, 2009

“Everyday Timesavers” in CS4 Hits Adobe TV

Jason Levine | 02/25- 06:14 PM

Hello again, my friends! Well, I’m freshly back from the very successful Nordic Production Premium CS4 tour and as mentioned, we’ve got some new content up on Adobe TV, specifically, new videos detailing some of the great time-saving features you can find in CS4 Master Collection.

more »

Tips
Training • (0) Comments • • Permalink


Wednesday, February 25, 2009

Search or Discover?

Steve Kilisky | 02/25- 06:10 PM

Finding Video Online

Based on my previous track record, I think my credibility would be damaged even more than it already is if I were to apologize for my lack of activity here and promise to do better going forward; so I won’t. I won’t offer any excuses like, I’ve been really busy, or all the blog comment spam was driving me crazy. I simply didn’t have much to say that I thought would be worthy to compete for all the things fighting for one’s attention in a day. And I’m not sure that this post is particularly worthy, I’m rusty but I just felt compelled to write (or ramble as the case may be).

more »


Friday, February 13, 2009

Thinking Vista? Think 64-bit.

Michael Coleman | 02/13- 05:54 PM

I was at an electronics store the other day and I was surprised to see how many of the new systems are sold with 64-bit editions of Windows Vista. I also noticed that a gigabyte of computer memory is now touching the $25 price range.

I think this is a great news.

One of the best ways to get the most out of your Adobe CS4 applications is to run them on a 64-bit operating system. Mac users have it easy because the Mac OS Leopard is only available in a 64-bit flavor. Windows users face a choice between 32- and 64-bit. I suggest walking right past 32-bit Windows and picking up a 64-bit edition of Windows Vista.

The advantage to running CS4 applications on 64-bit OS is that you can install and use large amounts of RAM. Here’s how it works with After Effects: When you are rendering in the Render Queue or building a RAM preview, After Effects can use multiple processor cores to render several frames at the same time. Behind the scenes, After Effects starts a process on each available core. Each process can address up to 4GB of RAM. The After Effects Help on the Web has all the details about memory and multi-core rendering.

How much RAM should you have when running AE? A good rule of thumb is 4 GB per core, plus whatever you want to use for your operating system and other applications.

Speaking of other applications, say you’re running Premiere Pro CS4 along with After Effects CS4. Premiere Pro can also take advantage of extra RAM. Throw in a couple more gigs for Photoshop, Illustrator and web browser, and it’s looking like the sweet spot is now 16-32 Gigs on a 64-bit OS.

Windows users should make sure that your hardware drivers are available for the 64-bit edition of Vista. It’s been a while since Vista shipped, so this is becoming less of an issue every day. Also, it’s good practice to update to the latest versions of your software. For Vista, get Service Pack 1. For Adobe software, be sure you are using Premiere Pro 4.0.1 and After Effects 9.0.1.

For those of you who aren’t interested in moving to 64-bit, send me a comment and let me know what’s holding you back!

(1) Comments • Most recent comments by: stephen v2, • Permalink


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