Adobe Beyond Adobe

Find out what the movers and shakers in Adobe's Dynamic Media Organization are thinking about, and get a glimpse into their vision on everything from product direction to hot trends in the worlds of video production and content creation.





The Adobe Posters:

Bill Roberts: Director, Product Management

Colin Smith: Sr. Solutions Engineer – DMO

Michael Coleman: Sr. Product Manager, Video Editing Workflows

Ginna Baldassarre: Sr. Product Manager, Production Premium

Dave Helmly: Sr. Business Development Manager

Dennis Radeke: Business Development Manager

Kevin Towes: Product Mgr Flash Media Server

Karl Soule: Sr. Solutions Engineer – DMO

Jason Levine: Sr. Evangelist

Kevin Monahan Online Technical Evangelist

Steve Forde Sr. Product Manager, After Effects

Ginna Baldassarre Sr. Product Manager, Adobe Premiere Pro

Michelle Gallina Sr. Product Marketing Manager, Production Premium

Ellen Wixted Sr. Product Manager, Production Premium

Colin Stefani Senior Program Manager, Audio

Todd Kopriva Online Technical Evangelist

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Complete Archives
How technology is influencing storytelling and filmmaking
NVIDIA Maximus and Adobe Premiere Pro CS5.52
On the set of Vincent Laforet’s short film Möbius
Resources for Choosing a Graphics Card for Adobe Premiere Pro
Adobe really is open
David Dessel’s personal transition to Adobe Premiere Pro
Ask a CS Pro: Mastering the Adobe Premiere Pro Timeline Panel
Ask a CS Pro: Intro to sound design with Adobe Audition
Easing the transition to Adobe Premiere Pro: Ask a CS Pro session with Al Mooney
Color correction and color grading tutorials
Ask a Creative Suite Pro: Update Your Demo Reel with Adobe Premiere Pro
Details on the Production Premium switching offer
Adobe is Here to Compete
A Note on Adobe Premiere Pro
Would you recommend Premiere Pro to your friends and colleagues?
Adobe’s Vision for Professional Video
Adobe CS5.5 Production Premium Road Show
See how Thunderbolt makes CS5.5 faster at NAB
Production Premium CS5.5 storms onto the scene.
Digital Rebels: The New Generation of Filmmakers & Storytellers
Adobe’s Mercury Playback Engine & Apple’s new MacBook Pro 17″ with ThunderBolt
Premiere Pro on a Mac – what is the truth?
CUDA, Mercury Playback Engine, and Adobe Premiere Pro
Optimizing for performance: Adobe Premiere Pro and After Effects
Adobe Premiere Pro CS5 now offers GPU acceleration on laptops

Monday, March 29, 2010

Debunking Mercury Myths

Karl Soule | 03/29- 03:59 PM

The truth about the upcoming playback and rendering engine in Adobe Premiere Pro.

Now that the word is out - April 12th is the big day when ALL of CS5 will be announced, I’m seeing a lot of misinformation on Twitter over what’s necessary to take advantage of Premiere Pro CS5 and the Mercury Playback Engine:

1. It won’t run on laptops. FALSE I’m running it today on my MacBook Pro, and taking full advantage of 64-bit goodness and multicore optimization. Even though there’s not a supported GPU in my MacBook, the performance gains over CS4 and CS3 are very significant. In my own, unofficial testing, I would say that Mercury is 25%-30% faster in all day-to-day activities. Your mileage may vary, of course, depending on the format you edit.

2. I can only get real-time effects with an expensive graphics card. FALSE Your performance will vary depending on the CPU and amount of RAM in your system, but Premiere Pro will always try to play effects in real time on the timeline. Now, it IS true that the correct Nvidia graphics card will accelerate a LOT of effects, but to say that you absolutely need a graphics card to use effects in the timeline is a myth. In CPU-only, or software mode, Premiere Pro CS5 is taking much better advantage of RAM and multicore CPU’s, and you’ll definitely be able to play back more effects than CS4 in real-time.

3. I need to change my Operating System to run Premiere Pro CS5 POSSIBLY TRUE Premiere Pro CS5 is a native 64-bit application, and needs a 64-bit OS in order to run. On Windows, this means running Vista or Windows 7, 64-bit edition. Mac users will need to run Leopard for most functions, and to take advantage of GPU acceleration you’ll need Snow Leopard.

4. My Mac Pro Tower can’t use an Nvidia Quadro FX4800 card. POSSIBLY TRUE Most Mac Pro Towers can upgrade to an Nvidia GeForce GTX285 or Quadro FX 4800. Sadly, however, there are some very early Mac Pro towers that are not compatible with the Nvidia cards. Go to About this Mac, click on More Info, and check your Model Identifier number. If you have 3,1 or 4,1, or higher numbers, you’re fine. If you have 1,1, you can’t upgrade your video card.

If you have any specific questions on Mercury, the latest hardware information is found here: http://www.adobe.com/go/64bitsupport and I will be answering any questions in the comments as I get them.

(5) Comments • Most recent comments by: Michelle Gallina, Mezigue, Michelle Gallina, Mezigue, Scott Simmons, • Permalink


Monday, March 29, 2010

Animate Lower Thirds in Photoshop then use in Premiere Pro and After Effects

Alyson Abrego | 03/29- 10:56 AM

In this video tutorial, Jason Levine shows how to animate Lower Thirds in Adobe Photoshop and then use that PSD in Premiere Pro and After Effects CS4.  Follow this link to learn more. 

(0) Comments • • Permalink


Friday, March 26, 2010

Invitation to participate in usability studies by Adobe

Michelle Gallina | 03/26- 04:31 PM

The Adobe User Research team is conducting a series of usability studies at NAB in Las Vegas from April 12 to 14. If you plan to go to Las Vegas for the 2010 NAB show and are interested in participating in our usability study, please take a few minutes to respond to the online survey. In order to participate in this usability study, it is not necessary for you to be currently using Adobe’s creative software.

(0) Comments • • Permalink


Thursday, March 25, 2010

“That’s Amazing”, and More Reactions to CS5

Alyson Abrego | 03/25- 04:44 PM

CS Evangelist Terry White is at Photoshop World talking with customers who have seen some of the new features in CS5.  Watch their reactions to what they’ve seen. 

(0) Comments • • Permalink


Thursday, March 25, 2010

Using the Flip HD and Other Pocket USB Cameras With Premiere Pro CS4

Alyson Abrego | 03/25- 11:10 AM

Watch this tutorial as Dave Helmly walks you through Premiere Pro’s new support for Native editing with the Flip HD camera and other “Pocket USB” video cameras. Many of these newer video cameras now offer HD in 720p and 1080p modes.

(0) Comments • • Permalink


Thursday, March 25, 2010

Editing iPhone 3G Videos with Premiere Pro CS4

Alyson Abrego | 03/25- 12:07 AM

Learn how to edit your iPhone 3Gs videos with Premiere Pro CS4. In this video tutorial, Dave Helmly covers how to set up your projects for realtime iPhone 3Gs editing, titling, and even using After Effects CS4.



Wednesday, March 24, 2010

Finalizing the Look and Sound of a Multicam Project

Alyson Abrego | 03/24- 11:38 PM

Join Jason Levine in this video tutorial as he uses Adobe Premiere Pro and Magic Bullet to create the ‘look’ of his finalized video. He also shows you how to use Dynamic Link to modify a logo in After Effects.

(0) Comments • • Permalink


Tuesday, March 23, 2010

Creative Suite 5 is coming!

Michelle Gallina | 03/23- 07:20 PM

If you want to know what is coming in Creative Suite 5 Production Premium, sign up for our launch event today. While there, take a look at some sneak peek videos that showcase the new Adobe Mercury Playback Engine and Adobe Story.

(0) Comments • • Permalink


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