Adobe Beyond Adobe

Find out what the movers and shakers in Adobe's Dynamic Media Organization are thinking about, and get a glimpse into their vision on everything from product direction to hot trends in the worlds of video production and content creation.





The Adobe Posters:

Bill Roberts: Director, Product Management

Colin Smith: Sr. Solutions Engineer – DMO

Michael Coleman: Sr. Product Manager, Video Editing Workflows

Ginna Baldassarre: Sr. Product Manager, Production Premium

Dave Helmly: Sr. Business Development Manager

Dennis Radeke: Business Development Manager

Kevin Towes: Product Mgr Flash Media Server

Karl Soule: Sr. Solutions Engineer – DMO

Jason Levine: Sr. Evangelist

Kevin Monahan Online Technical Evangelist

Steve Forde Sr. Product Manager, After Effects

Ginna Baldassarre Sr. Product Manager, Adobe Premiere Pro

Michelle Gallina Sr. Product Marketing Manager, Production Premium

Ellen Wixted Sr. Product Manager, Production Premium

Colin Stefani Senior Program Manager, Audio

Todd Kopriva Online Technical Evangelist

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Complete Archives
Adobe is coming to a city near you!
Philip Bloom on why he has switched to Adobe Creative Suite 6 Production Premium
Adobe wows NAB 2012 attendees with Creative Suite 6 Production Premium, secures 5 prestigious awards
The Girl with the Dragon Tattoo: how Creative Suite Production Premium was used
Philip Bloom tests Adobe Premiere Pro CS6
How Premiere Pro CS6 was used to create new music video for Keith Urban’s “For You”
We’re revealing the upcoming Creative Suite 6 Production Premium Release
Adobe Tips & Flicks recordings
Act of Valor world premiere with Navy SEALs
Accelerate your RED workflow with Adobe Premiere Pro CS5.5
How technology is influencing storytelling and filmmaking
NVIDIA Maximus and Adobe Premiere Pro CS5.52
On the set of Vincent Laforet’s short film Möbius
Resources for Choosing a Graphics Card for Adobe Premiere Pro
Adobe really is open
David Dessel’s personal transition to Adobe Premiere Pro
Ask a CS Pro: Mastering the Adobe Premiere Pro Timeline Panel
Ask a CS Pro: Intro to sound design with Adobe Audition
Easing the transition to Adobe Premiere Pro: Ask a CS Pro session with Al Mooney
Color correction and color grading tutorials
Ask a Creative Suite Pro: Update Your Demo Reel with Adobe Premiere Pro
Details on the Production Premium switching offer
Adobe is Here to Compete
A Note on Adobe Premiere Pro
Would you recommend Premiere Pro to your friends and colleagues?

Friday, September 16, 2011

Ask a CS Pro: Mastering the Adobe Premiere Pro Timeline Panel

Michelle Gallina | 09/16- 11:37 AM

Thursday, 3 November, 10:00AM PDT

In this Ask a CS Pro session, Richard Harrington will provide an introduction to the Timeline panel in Adobe Premiere Pro.

Richard will demonstrate basic editing techniques, such as insert, overwrite, ripple, and roll edits. He’ll then move on to demonstrate the more advanced and powerful features in the Adobe Premiere Pro Timeline panel, including using a replace edit, creating custom transitions, and using Adobe Dynamic Link to exchange files with Adobe After Effects and Audition.

Click here for information and to register for this online seminar.

About Richard Harrington:

Richard Harrington is the founder of RHED Pixel in Washington, DC (http://www.RHEDPixel.com). Richard is the co-author of the new book and DVD, An Editor’s Guide to Adobe Premiere Pro. He is also the host of Creative COW’s Premiere Pro video podcast. To find out more, follow Rich on Twitter @rhedpixel or visit his blog (http://www.RichardHarringtonBlog.com).



Thursday, August 25, 2011

Ask a CS Pro: Intro to sound design with Adobe Audition

Michelle Gallina | 08/25- 09:23 PM

In this week’s Ask a CS Pro session, Senior Solutions Engineer Colin Smith will provide an introduction to sound design, including matching audio levels, adding foley, understanding effects, and mastering for output to video with Adobe Audition CS5.5.

Join us this Friday, 26 August, at 12 noon Pacific Time in our Connect Room:
http://my.adobe.acrobat.com/askcspro

(session start time for other time zones)

The room will open 15 minutes before the session starts. At this time, please sign in as a guest to join.

About Colin Smith:

As Senior Solutions Engineer DMO with more than 14 years of experience at Adobe, Colin travels across North America evangelizing Adobe software to individuals, corporations, and professional associations. Mr. Smith is a certified Adobe expert in Acrobat and Creative Suite. He is a frequent speaker at Adobe’s customer seminars, providing tutorials for business communicators, graphic designers, print professionals, and video and audio producers and editors. He also appears regularly on television and radio stations in major cities in Canada, including CP24 in Toronto, A-Channel in Ottawa, and CKNW in Vancouver.

Mr. Smith also works closely with law enforcement agencies to leverage Photoshop and other Adobe technologies to fight crime. An avid music composer, video producer and photographer, Colin expresses his artistic voice through multiple media: music recordings, web sites, and digital photography and video.



Tuesday, August 09, 2011

Easing the transition to Adobe Premiere Pro: Ask a CS Pro session with Al Mooney

Michelle Gallina | 08/09- 08:49 AM

Adobe Premiere Pro product manager Al Mooney helps editors new to Adobe Premiere Pro get up to speed quickly.

More and more Final Cut Pro editors are switching to Adobe Premiere Pro CS5.5 to take advantage of its workflow and performance features. In this week’s “Ask a CS Pro” session, Al Mooney will review some of the most important workflow tips and tricks to help editors new to Premiere Pro to get up to speed quickly.

Join us this Friday, August 12th, at noon Pacific Time in our Connect room.

(session start time for other time zones)

The room will open 15 minutes before the session starts. At this time, please sign in as a guest to join.

The session will be recorded, and the recording will be made available soon after the session ends.

Prior to the session, you can review these resources to help editors familiar with Avid and Final Cut Pro to learn Adobe Premiere Pro.

About Al Mooney
Al Mooney is the product manager for professional video editing at Adobe Systems Incorporated. He is responsible for defining, delivering, and supporting the overall feature set and functionality of Adobe Premiere Pro. Prior to this position, he was the Senior Business Development Manager for video and broadcast in the UK for Adobe. Before that, he worked for Apple as a Pro Video business development manager and for DigiDesign (part of Avid Technology) as a European sales specialist.



Friday, August 05, 2011

Color correction and color grading tutorials

Todd Kopriva | 08/05- 02:12 PM

Check our these free video tutorials for Premiere Pro & After Effects

Andrew Devis and Karl Soule have both been creating excellent video tutorials about color correction and color grading recently, so I thought that it would be useful to gather links to them together in one place for convenience.

Andrew’s tutorials, especially, go far beyond just showing the UI controls in a specific piece of software. He also gives great advice that’s relevant to color correction with any tool, such as working in a room with constant lighting and frequently resetting your eyes to real-world neutral by looking away from the computer screen.

more »


Thursday, August 04, 2011

Ask a Creative Suite Pro: Update Your Demo Reel with Adobe Premiere Pro

Michelle Gallina | 08/04- 08:14 AM

Free eSeminar on editing with Adobe Premiere Pro if you’re a Final Cut user

In this week’s free Ask a CS Pro, Carey Dissmore will talk about the importance of demo reels, and provide an overview of the editing workflow in Adobe Premiere Pro from the perspective of an editor who is comfortable with Final Cut Pro. Carey will also share the similarities, differences and unique advantages of Adobe Premiere Pro, including its tight integration with other products in the Production Premium bundle such as After Effects, Photoshop and Audition.

This eSeminar is free so mark your calendars for Friday, August 5, at 12 p.m. PT in the Adobe Connect Room: http://my.adobe.acrobat.co​m/askcspro. The room will open up 15 minutes before the session starts. At this time, please sign in as a guest to join.

Session start time for other time zones are here.

About Carey Dissmore:

Carey Dissmore is a television and media production professional with 25 years in the business. His work spans the broadcast news, entertainment, advertising, documentary and corporate ranges. He considers himself an editor first, with a heavy amount of motion graphics design as well. He uses an enormous number of tools but the biggies are Final Cut Pro, Adobe Premiere Pro, After Effects and the full Adobe suite. Carey is currently working on shows for Food Network and Spike TV, while also designing, editing and animating a series of corporate and medical projects.

Carey founded the International Media Users Group and the MediaMotion Ball at NAB, establishing it as a strong user community event that has been running since 1998. He is active on the MediaMotion IMUG and AE email lists that he helps administer.

Carey is principal of Carey Dissmore Productions, Inc., based in Minneapolis, MN.


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Thursday, July 21, 2011

Details on the Production Premium switching offer

Dennis Radeke | 07/21- 10:53 AM

Adobe’s unusual offer to encourage users of other editing platforms to adopt Adobe as part of their toolkit.

What a crazy second half we’re off to.  Within our industry, we rarely if ever have seen the kind of furor that has been happening over the last several weeks.  The blogosphere and twittersphere have been going crazy within our creative community.  Recently, that’s been accentuated by Adobe’s unusual offer to encourage users of other editing platforms to adopt Adobe as part of their toolkit.  Learn more about switching and the Switcher promotion here.

more »


Thursday, June 30, 2011

Adobe is Here to Compete

Michelle Gallina | 06/30- 02:05 AM

Steve Forde, After Effects Product Manager, posts a couple thoughts on the FCPX release and more

more »


Wednesday, June 29, 2011

A Note on Adobe Premiere Pro

Michelle Gallina | 06/29- 05:45 AM

Al Mooney, Premiere Pro product manager, expresses a few thoughts

I’m Al. I’m the guy who gets to – along with an amazing group of very talented colleagues and friends – build Premiere Pro. For some obvious and some less obvious reasons, our beloved product has been receiving a lot of attention over recent days. So it feels like a good time to express a few thoughts.

Over the last few years, we’ve been working really hard on our NLE.  Way back in April 2010 we shipped our CS5 version, a natively 64-bit cross-platform application built on the Mercury Playback Engine. It was designed to make the absolute best out of modern computational resources, CPU and GPU optimized to its very core. It was a big and bold move in a crowded NLE market, but we felt we had the right foundations in place to start turning a few heads. And turn a few heads we did.

Last month, we shipped a major update to CS5 in CS5.5. I always talk about CS5.5 as building finesse on the solid foundations of CS5, and that was our aim. We had the engine and the chassis of a race-winning car, and now we needed to make it easier to drive. We did. We focused efforts on smoothing the path for people moving over from other NLEs, or those just trying out a new one. And more heads turned.

Then, last week, Apple shipped Final Cut Pro X. I’m not here to comment on Apple’s intentions or strategy, and I won’t. But I can say this: I’ve read and heard that many editors felt alienated with the release. And I didn’t have to look far to hear the disgruntlement. It’s all over the web. It ate my Twitter feed for two days. It was on Conan. It was actually on Conan.

And as a result, understandably perhaps, even more heads have turned to look at Premiere Pro. It’s a powerful NLE that’s intuitive to existing editors. It can open your Final Cut Pro 7 projects via XML. It supports all of your media natively. It performs beautifully, and it lets you edit the way you’ve learned to, using shortcuts you know and paradigms you’re comfortable with.

But the most important thing I want to say to all the newly turning heads is simply this: Adobe is committed making a modern, powerful, useable, professional NLE. In fact, we’re developing harder and faster than ever before. We will continue updating and improving Premiere Pro with regular, timely releases. We’ll continue striving to improve performance, to offer the best native format support possible, and to make the pure experience of just editing – in the way that you’ve learnt to – as intuitive and creative as possible.

I expect that the more you experiment with Premiere Pro, the more you’ll tell us where you’d like it to go next. There will always be bumps on the learning curve with an application new to you, just as there will be things you didn’t have before and wonder how you lived without. I just want you to know that we’re listening to you, the editors, and we aim to continue building an application that you love and can rely on.

This is going to be fun.



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Tips on accelerating your workflow with Adobe Creative Suite 5 Production Premium


You’ve all heard that Adobe CS5 Production Premium delivers amazing performance. But don't take our word for it: Check out the results from an independent benchmarking study on the power of Production Premium.


CS5 Benchmarks

Learn how you can upgrade your system to take advantage of Adobe CS5 Production Premium.

Upgrading Your System for CS5

Native support in Adobe Premiere Pro CS5 means you won't waste valuable production time transcoding or rewrapping, and always have access to the original file's pristine quality. Check out the workflow guides we have available for all tapeless cameras.

Using a Tapeless (file-based) Workflow

After Effects Apprentice Free Video: Rendering a 4:3 Center Cut Movie from a 16:9 Composition
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...plus an update on what’s next for the Apprentice series.

Orad News and Products from NAB 2012
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Learn about what we discovered when we stopped by the Orad booth

ATTO Debuts New Products at NAB 2012
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Take a look at the ExpressSAS 6Gb/s Host Bus Adapters

Check out a Number of Hardware and Software Options from B&H
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Everything you need in one place

Final Cut Pro X Multicam Editing webinar now available on-demand
Scott Simmons

Plus a little screencast in this blog post on a topic we didn’t get to cover.

CAMERAS: Food Fights with the FS700
Art Adams

You want 240fps 1920x1080? I’ve got your high-speed HD right here… for less than $10K.









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